Why do retailers use consultants?

In many areas of our everyday lives we seek the expertise of others to keep ourselves healthy, to maximize our investments, to make us beautiful and attractive and to find the best holidays and leisure destinations.

 

Whilst we acknowledge some degree of personal knowledge in these areas the value of the “consultant” is that this level of expertise lays well beyond our own and as a result we are happy to pay for that advice and the benefits that come from it.

 

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“The Wonder of Workshops!”

For maximum benefit ensure the retail workshops you receive are…

1.       Personalised through pre-visits and discussions

2.       Relevant through individual research by experts

3.       Interactive between presenter and audience and within the audience itself

4.       Concluded with feedback, recommendations and priority action plans

 

wonder-of-workshops 

Many of us will remember the “wonder of workshops” in our corporate adolescence. In days gone by we were summoned to presentation rooms and talked at on subjects we were not generally … Continue reading

When will head office let me get on with my job?

Store Managers headache no.03

When will head office let me get on with my job?

Instant messaging, store operations and the blessing and curse of constant communication

 

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For many retailers with multiple outlets, and any retailer with a wide store geography, international portfolio and a combination of direct and franchise operations, direct communication tools accessible via in-store tablets and mobile phones are a blessing of the highest order.

These software communication tools are being rapidly deployed and have many operational and social functions.

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Retailers – “You’ve never had it so complicated!”

Is your retail brand ready to succeed in a complicated, customer orientated world?

 

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Without doubt, life used to be easy for retailers. To echo the famous words directed to the general public “you’ve never had it so good” the equally valid claim to retail businesses was definitely “you’ve never had it so easy!”

In a world of low expectations, it was buying things that was generally difficult. The world was full of average shops selling average products, but with customer expectations low we … Continue reading

Am I displaying with the correct option density?

Am I displaying with the correct option density?
How to have your cake and eat it!

 

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Some of the most obvious questions are often the hardest to answer, or to be more accurate it would seem, are the ones that no one wants to answer.

The repercussions of this “small question” are very great for a number of functions within a retail business and though ultimately the answer may prove favourable to the majority, if not all, it still remains an irony … Continue reading

Fossilisation: A Personal Investment

Far from remaining in the history of time, Fossil’s latest incarnation inhabits the modern world of customisation and personalisation, with new products, new services and a whole new store with a clear focus on the “his” & “hers.” An investment in individual identity.

 

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Most noticeable in the latest concept is the introduction of the “Personalisation Shop” offering instant satisfaction on a range of services from accessories embossing, monograms, engraving, personal charms and the customisation of watches with colours across straps, casing materials and … Continue reading

“10 ways to make more money from stores! No.1 Rules….”

no1-rules-and-conquer

It was Les Wexner founder of the Limited group, a man responsible for the success of some of the most iconic of fashion retailers from Victoria’s Secret to Express, from Abercrombie & Fitch to Bath & Body Works and quite possibly the first retail guru, who said that “retail is detail”

He was right and anyone in retail doesn’t need to be a modern day guru to know that.

That detail begins with the buying and merchandising chain where getting detail right is essential … Continue reading

Why can’t head office communicate to stores in a coordinated way?

“Headaches of a Store Manager…No2″

Why can’t head office communicate to stores in one coordinated way?

 

An inbox audit of any store manager’s email system will reveal instantly how well, or not, communication to stores is organised, channelled, filtered and prioritised.

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Common headaches apart from sheer volume of messages are repeated messages from different head office functions, or even the same function and person, to direct contradictions in instructions and apparently competing priorities for time and attention.

Time is precious and definitely finite … Continue reading

Body Beautiful: Selfridges Studio of Serenity

Selfridges opens its biggest ever department, Body Studio, encompassing everything that is exciting and inspirational about London’s leading department store.

 

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Never the laggard Selfridges is ahead of the trend as its manoeuvres gracefully to gain a fitness foot hold in the fastest growing area of fashion – Athleisure. The department brings together an intimate experience, despite its many metres, catering for everything feminine from lingerie, nightwear and seasonal swimwear, through fitness, yoga and exercise to casual comfort wear.

As always the assortment is … Continue reading

“What on earth is happening in my stores?!”

“How can I actually know for certain what is happening in my stores and what my customers are doing, and so ultimately know what to do to improve their experience and my commerciality?”

 

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It is still a widespread scenario that head office retail functions do not know what is happening hour after hour, day after day, inside their stores.

The situation is symptomatic of the gap that still exists in many retailers between head office and stores, and the lack of communication and integration … Continue reading

Retail analysis: The Usual Suspects – Personalisation & Patterns

It’s very easy for a retailer to go chasing in circles attempting to catch the evasive scraps of essential new data, insights and analysis blown into a constant ferment by the prevailing winds of new information. Throw into this cyclone complex omni-channel data, progressively pervasive loyalty programme insights, beacons pursuing the personalisation profile of every customer and we have nothing less than a hurricane force of facts at our out-stretched fingertips.

 

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Important as these insights are, in many cases incremental opportunities to improve … Continue reading

Max&Co: Fashionably Good Company

Stylish and socially sophisticated Max&Co still packs a huge punch of personality into every meticulously planned meter of its store experience.

MaxandCo-fashionably-friendly

A warm welcome from manicured mannequins with lipstick, lashes and a coy curiosity immediately alerts any casual customer that this lady of the more fashionable lanes offers a lifestyle proposition both feminine, fashionable and fun.

The store design from top to bottom communicates an individualistic tone of voice from the spindle legs of its fixtures and furniture, the lazy lamps that splash light … Continue reading

Sevillisation: Terminal Transformations & New Millennium Markets

Urban regeneration can sometimes be unemotional terminology for some of the most exciting enterprises across retail and leisure. Never more the case in the variety of schemes bringing vigour, life and energy to the revitalised heart of the Andalucian capital.

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In response to the ever-changing commercial and industrial landscape Seville is now home to centres of social rebirth, magnets for a wide variety of its resident population and transient tourists. Within a kilometre of each other the old railway station no longer receives … Continue reading

What Confucius could teach retailing!?

Inspiration often comes from the strangest sources at the most unexpected times as I recently experienced when listening to a quote from possible the world’s most quoted source of eternal wisdom, although definitely not one usually associated with retail even if it is the world’s second oldest profession.

 

confucius-store-operations

The quote was from Confucius, and was the following, although I apologise in advance for any minor deviations from the original:

“If the heart contains love, then the man is content. If the man is … Continue reading

Italian Export: Satisfying the Appetite for Eataly

Italian cuisine has always travelled well, but its global reach and reputation has been taken to new levels of excellence by the Eataly concept, combining its prestigious packaged products and finest fresh fayre with a variety of eateries from formal restaurants, to pizzerias and casual coffee bars.

From New York to the New East it continues to evolve and engage.

 

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Its latest incarnation comes home to Milan, to the heart of Italy and to its toughest test of quality and authenticity. However, the perpetual buzz … Continue reading

Retail Design Expo: “10 ways to make more money…!”

Come and listen to Tim Radley speaking at the Retail Design Expo 2016 Olympia, London

Thursday, March 10th 2016, 16:00 – 16:40: Location: VM Workshop

Not just for VM… but absolutely for buyers, merchandisers, store operations, CEOs, commercial teams and anyone with a stake-holding in store commercial success.

No. 1 ““Rules & Conquer!”

 

retaildesignexpo-rules-and-conquer

It was Les Wexner, founder of the Limited group of fashion retailers from Victoria’s Secret to Express, from Abercrombie & Fitch to Bath & Body Works and quite possibly the … Continue reading

“10 ways to make more money…No.9 Add Value! Be Special!”

Come and listen to Tim Radley speaking at the Retail Design Expo 2016 Olympia, London

Thursday, March 10th 2016, 16:00 – 16:40: Location: VM Workshop

Not just for VM… but absolutely for buyers, merchandisers, store operations, CEOs, commercial teams and anyone with a stake-holding in store commercial success.

No. 9 ““Add value! Be special!”

 

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“Value” is subjective and driven by emotions as opposed to “Price” which is objective and pragmatic.

The desire to buy in all cases is driven by the perception of … Continue reading

“10 ways to make more money from your stores…No.2!”

Come and listen to Tim Radley speaking at the Retail Design Expo 2016 Olympia, London

Thursday, March 10th 2016, 16:00 – 16:40: Location: VM Workshop

Not just for VM… but absolutely for buyers, merchandisers, store operations, CEOs, commercial teams and anyone with a stake-holding in store commercial success.

 

retaildesignexpo-be-brave

No. 2 ““Be brave & act swiftly!”

Never was there an industry where fortunes literally favour the brave. In a promotionally driven market, sales reduction decisions are not for the faint hearted as the stakes … Continue reading

Sales = Traffic x Conversion: The Complexities of a Simple Equation

Knowledge of traffic and conversion is essential to measure and maximise sales opportunities across stores, however the knowledge of traffic and conversion by category display within the store reveals the mysteries of the shopping experience and promises the riches of increased sales productivity for every gondola, wall and precious retail square metre.

 

conversion-complexities-of-a-simple-equation

What retail success boils down to is selling as much as possible to as many people as possible. In the context of any retail business this is very much in line … Continue reading

Hema Global: New Blood in New Street

For a retailer with a long heritage Hema packs a powerful contemporary punch as it speeds into the newly refurbished New Street Station in Birmingham. On the fast track to becoming a global brand Hema now has 5 UK stores, with 3 of these in high traffic transport hubs including Stansted airport.

 

hema-global-snack-away

In the same vein as the comparative propositions of Tiger and Ale Hop Hema strives to cream off the lucrative impulse sales from popular consumer categories through the development of an … Continue reading

Retail Integration: store layout with the customer experience

Planning your store layout for maximum profit illustrates yet again the importance of integration within a retail business, the bringing together of the commercial and the emotional, the marriage of the beauty and the beast.

On the one hand the store needs to be functional and based on sound commercial strategy and decision making whilst on the other hand it needs to be emotional to stimulate additional sales and profit.

 

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The store layout provides “ease of shop” for the seeker and ensures that … Continue reading