“10 ways to make more money…No.9 Add Value! Be Special!”

Come and listen to Tim Radley speaking at the Retail Design Expo 2016 Olympia, London

Thursday, March 10th 2016, 16:00 – 16:40: Location: VM Workshop

Not just for VM… but absolutely for buyers, merchandisers, store operations, CEOs, commercial teams and anyone with a stake-holding in store commercial success.

No. 9 ““Add value! Be special!”

 

“Value” is subjective and driven by emotions as opposed to “Price” which is objective and pragmatic.

The desire to buy in all cases is driven by the perception of value and not by price. A very low price can seem to be poor value whilst the most expensive price tag can be justified as good value with a powerful and emotional brand delivery and the tenacious trappings of an emotive shopper experience.

Throughout the design, buying and selling process value can be added and accumulated to create a perceived value much higher than the price being asked. Throughout this “value-added chain” it is essential to know what elements will add value and which elements are superfluous and a waste of time and effort. Is shape all important? Fabric a forlorn hope without the correct fitting? Colour merely coincidental without the critical quality, touch and familiar feel. This is the stuff of commercial experience and accumulated expertise.

Retailers from Primark, to Ted Baker, to Burberry have learnt which product attributes and adornments are important to customers and critically what the value priority of these attributes is.

Attention to detail in the design process must be in synergy with the display and presentation in store. What does the customer need to see, what do they need to touch, to experience, what do they need to hear about, to talk about, to read and absorb about the product? If the product story is there to be told it must be communicated with every sinew of the selling process from store design, atmosphere and spectacle to the subtlety and sublime skills intrinsic in excellent customer service.

What makes your customers’ hearts skip a beat, and your stores’ energy pulse with the lifeblood of sales?

Discover the value of being special…

“10 ways to make more money from your stores…!”

Whilst saving money in retail businesses is important, ultimately retail businesses survive by generating increased sales; from increasing market share; and in all cases from generating maximum profit from each sale. This workshop looks at ten areas across a variety of VM operations, and their integration with wider retail functions to deliver higher sales, increased margin, and higher efficiencies.

1. “Be a ‘stickler’ for rules!”
2. “Be brave & act swiftly!”
3. “Profit from your promotions!”
4. “Entice just one more visit!”
5. “Never look down on 10{9a7291a7292e83c5148384adada0c82317c2655f4bcb859b5345564a4c272287}!”
6. “Put your money where your mouth is”
7. “Make more from less!”
8. “Return to investment!”
9. “Add Value! Be special!”
10. “Be obsessed about ‘ROS’”

Be there…be special…!

Come and listen to Tim Radley speaking at the Retail Design Expo 2016 Olympia, London

Thursday, March 10th 2016, 16:00 – 16:40: Location: VM Workshop

Not just for VM… but absolutely for buyers, merchandisers, store operations, CEOs, commercial teams and anyone with a stake-holding in store commercial success.