3rd Joy of a Retail Spring – How much product in my stores?

Space planning & visual merchandising are the two cornerstones on which an attractive and commercial store are built

At the heart of this is the eternal question – “How much product should I put in my store?”

 

3rd-joy-of-retail-spring-how-much-stuff

Get space planning wrong, allocate product incorrectly or deliver visual merchandising operations inefficiently and a store will never attain its potential sales productivity.

Marrying the “beauty and the beast” of the assortment comes down to an absolute certainty and consistency within a business on a few key questions:

  • am I displaying with the correct option density?
  • am I converting square metres into linear metres correctly?
  • are my fixtures giving me the optimum linear metres?
  • are my display techniques in-line with best practice?
  • is my use of props and mannequins appropriate?
  • how does the first 1/3rd of my store compare to my competitors?
  • is my visual communication saying the right things?

This is how we can help… Space Planning & Visual Merchandising Audits

“How can I improve sales performance by better planning my space, allocating and managing my assortment, displaying my product and improving customer interaction & touchpoints?”

Overview:

Detailed measurement and comparison of selected store attributes from space allocation to display techniques, from store props to visual communication

  • measuring and comparing display density and display type, rhythm and techniques
  • measuring and comparing space conversion of sq metres to linear metres
  • measuring the type, balance and number of wall & floor fixtures
  • measuring type and density of messages & POS
  • measuring busts, mannequins and visual props
  • measuring focal points, power walls, gondola ends and store touchpoints
  • measuring & assessing the touchpoints, mechanics & impact of the first 1/3rd of the store
  • measuring the consistency of all above deliverables between selected client stores
  • comparison across all above deliverables with competitors and best practice stores
  • assessment of opportunities for more consistency within own stores and recommendations on improvements to achieve competitor best practice

Benefits:

  • Identifies problems with inconsistencies across the client chain
  • Identifies the processes & disciplines required to improve consistency
  • Identifies opportunities to improve to achieve best practice
  • Identifies where investment should be focused for maximum visual impact and return
  • Identifies general and specific strengths/weaknesses across departmental disciplines

Process:

  • Selected client store visits and best practice competitor stores
  • Remote analysis, answers and action plan
  • Client presentation workshop

Aggressive actions (from a potentially long list):

  • identify correct option density by store based on its size and performance
  • modify the wall and floor fixturing to give a store its competitive display metres
  • invigorate space and display at the store front and first 1/3rd
  • invest in props/mannequins and displays that directly increase KPIs
  • change wall display rhythms, techniques and densities
  • put the best product in the best place…

 

5As-audits-analysis-answers-aggressive-actions

 

For more information on how the space planning & merchandising audit can help. tim radley - CEO, VM-unleashed.ltd

 

Please get in touch. We’ll be happy to help & advise…

+44 (0)7967 609849
tim.radley@vm-unleashed.com

Tim

I'm Tim Radley and I started VM-unleashed! in 2007, and as the one who makes most of the decisions, and does most of the work, then I guess that makes me the Managing Director. I've now been doing this sort of thing for over 20 years now, so hopefully i know my way around the retail block ...but hey, what do I know?

2 Comments:

  1. HI Tim:

    How do you complete your analysis-through site visits or photos and plans?

    • Hi Lorine,
      You can use plans and photos for a more in-depth analysis and to corroborate what your impression was in stores, but it is always essential to visit stores first hand, and to visit as many stores as possible.
      Thanks
      Tim

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