The 2 different ways to encourage customers to spend

The Evening Post:- 5th April 2 different ways to encourage customers to spend    Do your retail sales blow hot & cold?  Well, with the sun shining today in the UK and for most, at least, the winter snow receding into memories if not from the balance sheets, it reminds me of a more than relevant story. Anyone remember the tale from when they were younger about the wager between the North wind and the South wind on who could remove the quickest the coat from the man walking in the country. To cut a long story short, the north wind…

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MissGuided: Heat Seeking Fashion Gets Physical

Born and bred online, young fashion retailer Missguided is now cutting its terrestrial teeth as it continues to roll out its physical flagship stores to major shopping centres in the UK. Full of attitude, high on fashion and riding a dynamic rollercoaster the task in hand was always to translate this successful e-commerce formula into real stores considering their limitations of space, product availabilities and operational restrictions. And while it learns well from the best of bricks ‘n’ mortar it brings new thinking and ideas to the physical space without the baggage of tradition constantly pulling it back down to…

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Does your store backroom space show you value your staff?

The Daily Post:- 5th April Does the amount of store gross sqm you dedicate to your staff really show how much you value them?   I’ve been visiting stores of a couple of similar retailers in terms of their sector and size of store. They have different market positions but have the commonality that customer service is very important to their proposition and ultimately their conversion and profit. Despite the market positioning differences, many elements in the store are similar from the density of displays, type of fixture, layout of the retail space and so on. However the thing that sets them…

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Hope Springs Eternal with the Beauty of a Retail Calendar

The Morning Post:- 5th April “Hope Springs Eternal with the Beauty of a Retail Calendar“   Helping a retail client to exit the Easter promotions and move into a mid-season sale the staff, and even the store itself, naturally succumb to some mild form of “Post Event Syndrome.” For sure April brings showers, certainly in the UK, but it also closes an intense period of retail activities driven by a condensed seasonal event calendar. From the gloom of February we brighten our days with Valentines pinks & reds and then onto early Spring, through Mother’s Day, St Patrick’s day and finally…

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Do you know the “new” rules for your next store design?

Retail professionals are under extreme pressure to deliver what they always have, but now in a retail landscape that is being transformed by changing customer behaviour and a migration of retail sales to e-commerce.   There is a level of confusion and indecision that has entered many retail teams, that comes from the evolution of omnichannel. The pace of that indecision is increasing as the repercussions of wrong decisions become commercially more significant and more critical. Getting retail right with every new store opening, with every new collection, was difficult to do with the “goal-posts in the same place” Now…

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Westfield London: New footprints in Experiential Retailing

The Morning Post:- 27th March Westfield London: New footprints in Experiential Retailing   Fresh back from viewing the advance guard at the extension to the Westfield London centre in White City. It is already impressive and will be spectacular, I have no doubt, when all the stores are open in a month or two. What you see in the first openings from retailers such as Lush, White Company, West Elm, Boots, Currys, and of course the showcase John Lewis, is a real and tangible response to the pressures put on stores through the migration of sales to online. In this omnichannel environment these…

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Fnatic Bunkr: The Physical Experience of eSports

If you read my post regarding Sports Direct and Game proposing to share store space to introduce eSports arenas and you’re not familiar with Bunkr then read on. Bunkr was a pop-up eSports store and social space set up by Fnatic, one of the worlds biggest and most popular eSports teams. The concept appeared in Shoreditch in London and although planned as a pop-up of a few weeks lasted for over a year. It closed recently but promises to return soon in a different location bigger and better than ever. It serves as very good food for thought for everyone…

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Selfridges: “Popping-up” Down the Corner Shop

On any visit into London its always worth a visit to Selfridges. It really has to be the most dynamic and imaginative retailer out-there always inventing, changing and challenging as it seeks to drive ever more customer through its shiny doors. It would be easy to be complacent, already having the most amazing assortment of brands, and seemingly every angle covered in the fight for footfall.     Last November saw the beginning of its unveiling of its new luxury accessories hall which when fully opened will apparently be the largest one in the world. No holding back there. However…

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Retail Beginning or Retail End? 7 essentials for survival!

The Morning Post:- 23rd March Retail Beginning or Retail End? 7 essentials for retail success! Sometimes it makes sense to draw a line in the sand, even when the sands are changing at an unprecedented rate. This is certainly the case in retail. We are not surrounded completely by doom-and-gloom retail news, however there is undoubtedly a lot of it. This reached a focus this morning with the announcement from Next of its latest results. Whilst not perfect and admitting some errors in assortment and availability, Next is a highly respected retail business with great expertise in buying, a consistent fashion position and…

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The New Era of Retail Collaborations: Sports Direct & Game!

The Evening Post:- 22nd March “The New Era of Retail Collaborations: Sports Direct & Game!”   Roaming through my rather cavernous Sports Direct in search of school sports supplies, I was considering the proposed collaboration between Sports Direct and Game. The idea is to share retail space and bring their brands together under one roof. It makes complete sense, serving different retail and leisure needs but to the same customer, whilst both offering something positive to the joint physical experience. The collaboration is also interesting in that it marries together two retail brands heading from very different origins but now to…

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