Never was there such a natural manoeuvre than the one that has seen The White Company ease itself to the forefront of intimate, everyday comfort wear.
Travel broadens the mind but also helps to focus it on what is most important and what can often be forgotten or neglected on our journey through the particularly frenzied and changing landscape of retail. I was fortunate enough-
It was then only a matter of travel time before the retailer brought its impressive armoury into the highly competitive but lucrative airport locations with a compact proposition, creaming from its enormous assortment an array of impulse items, British classics, seasonal souvenirs and timeless brands.
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Whether American Eagle has found its natural habitat, or becomes just another vagrant visitor to our shores blown off course by the winds of international optimism remains to be seen, but its addition to the retail regulars adds another touch of international interest to the vibrant UK clothing market.