Take a tour around West Elm: London

Style travels well, and judging from the stunning arrival of West Elm on this side of the pond, the American home fashion retailer is about to make serious waves in the UK decor market.

The essential elements have been transported safely with its distinctive high wall displays, blocked shelving, colour story chic and opulent ornaments still in tact after the journey East.

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Raw Refined Refreshed: At Its UnDoctored Best

Dr Martens: A brand blended to perfection.

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New initiatives and collaborations add different dimensions to the celebrated boot brand. Brutus fashion evokes the spirit of a bygone age,  tattoo adds new and fascinating features to stereotypical styles, whilst Agyness Deyn’s designs add bows, beauty and frivolity to the famous features.

Many paths followed to the Doctor’s House.
Dr Martens. On the move.

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Should brand and designer collaborations be on your strategic maps

Mighty Martens: Straying Off the Beaten Track

It is no easy “feet” to keep a clear direction for a powerful brand identity, and also maximise opportunities for the product away from its safety zone.

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Dr Martens illustrates intelligent imagination as its collection strays into dress shoes, formal shoes and casual boots whilst maintaining its distinct style and rawness. Classic silhouettes are re-incarnated with tantilising textures, finishes and patterns which are both at odds, yet in complete harmony, with this most celebrated of boot brands.

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Do you need assistance in updating and galvanising your proposition, and your assortment?

Polarizing Opinion: RayBan’s Interactive Experiences

Function or Fashion – The Rayban site cuts through the murk to herald on of the worlds strongest brands.

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The world’s most desirable sunglass brand wades in with interactive films and imagery to explain and demonstrate the power and benefit of its polarizing lenses. The user can not only control the view, and the angle to the sun, but then apply and remove the polarizing filter for the user to experience the difference in glare & clarity. And never a snrinking violet the Rayban site shows off its fashion and styles with limited edition styles inspired by the brands rich heritage.

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Having trouble communicating your product?
Perhaps you need to show off a little more!

The House that Jack Built: Simple Style from John Lewis

In a yellow nod towards the modern kings of contemporary living John Lewis continues to expand and promote its House range of simple, stylish home products that won’t break the budget.

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The collection now stands at 800 items from furniture and lighting to home decor, bathroom, bedroom, home office and kitchen. With a stylishly simple circle of yellow the product packaging makes a bold statement either fighting for favour amongst more recognised brands or as a keynote statement, a splash of yellow leading the way in seasonal events & promotions.

Either way, the cool and contemporary John Lewis is certainly here to stay.

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Exeter Stage Left: High Drama at John Lewis

Five floors of experimental retail in a multi-channel world lands in the quiet city of Exeter.

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The store is a hybrid concept, laying as it does between the traditional department store and the specialists home stores of the brand. The format lives for hotspots and focal points driving traffic and excitement between and through floors. The escalator wells provide enticing drama at the front of every floor from rows of mannequins, seaonal displays, hot brand areas and showcases for the new Home value range.

Within the floor layout showcase assortments give representation to each department, with key categories displayed with a little more drama that the traditional department store format. Reduced assortment is complemented by the many internet stations, stimulating the customer to explore the wider range, supplement their store purchases online and take advantage of the next day, click and collect.

Where trend has often faltered, the queen of tradition sails serenely into the brave new world of retail.

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Never get too old to learn new tricks…
Do you need help adapting to the brave new world?