Wicked Company: An Invitation to Indulge

No longer Whiter than White.

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Invitations abound and temptations await around every corner as The White Company urges its customers to wallow in the beauty of its assortment and experience first hand the softness, the quality, the fineness and the sheer irresistability of its products.

A formal invitation seems hardly necessary with displays and imagery that compel the customer to touch and hold sculptured bottles of perfume, hand-made quilts, blankets woven from exclusive yarns and duvets filled with the finest downs. Far from hiding its beauty under a veil, White Stuff knows that only complete involvement with its products communicates its true value to the customer.

Actions speak louder than any words except maybe “Try me!”

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Are you missing a trick or two encouraging your customers to experience your products?
Which senses bring your product alive?

 

Take a visual tour through “Hackett’s Special Place”

Hackett’s new home is where the heart is.
Join me on a visual tour of the London flagship store


 

Moving 200 yards along Regent Street has taken the lifestyle retailer a million miles to a three level elegant emporium combining space to breathe with intimate corners and surprises around every eloquent elevation. Flagship brand distinction, engagement on an emotional level is the name of the Hackett game; and it plays to win. A selection of seductive services supply the brand soul, from the Beefeater Gin Bar, quenching the dry thirst, to the tailoring shop, and personalised monogram bar, wetting the appetite for that unique purchase. From top to bottom, a basement boutique for “young Britons” furnished with an ornamental tree whose live branches mark the seasons, a second floor Saturday shoe shining experience, the store pulls out the stops as it starts to create the very British buzz that is Hackett.

you-tube-bar-left
https://www.youtube.com/user/VMunleashed

Window-Framed!: Virtual Mirror becomes a RayBan Reality

Innovation & imagination driving brand curiority, footfall and pounds in the till.

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Crowds of curious shoppers jostle for a place in front of the virtual mirror outside the handful of Rayban Stores worldwide. Technology that has been a favourite online feature allows the willing to select their favourite classic Rayban shape and apply to their face. Once fixed to the face the frames follow the model as they twist and rotate their face in front of the camera.

The result is magnetic and instant window promotion, and in-store fame for the unwitting participant.

rayban-polarising-windows-ideal  rayban-polarising-windows-screen  rayban-polarising-windows-store-interior

Having trouble getting passers-by to stick to your windows?

Hackett’s Special Place: Popular by Demand

Join me on a trip through Hackett’s worldwide flagship store…


Hackett’s new home is where the heart is.

Moving 200 yards along Regent Street has taken the lifestyle retailer a million miles to a three level elegant emporium combining space to breathe with intimate corners and surprises around every eloquent elevation. Flagship brand distinction, engagement on an emotional level is the name of the Hackett game; and it plays to win.

A selection of seductive services supply the brand soul, from the Beefeater Gin Bar, quenching the dry thirst, to the tailoring shop, and personalised monogram bar, wetting the appetite for that unique purchase. From top to bottom, a basement boutique for “young Britons” furnished with an ornamental tree whose live branches mark the seasons, a second floor Saturday shoe shining experience, the store pulls out the stops as it starts to create the very British buzz that is Hackett.

you-tube-bar-left
https://www.youtube.com/user/VMunleashed

 

hackett-taylor-shop hackett-little-britons hackett-beefeater-bar

Fancy Footwork: Asics Speak for Feet

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Bathed in a blissful blue…

the Asics flagship stores exude a confidence that comes from being one of the premium performance footwear brands. There is authority and integrity in the regimented displays, the streamlined athletic mannequins and the tactile surfaces of the store.

Focal to the proposition and the adventure through the store is the footwear laboratory where potential purchasers can participate in a plethera of tests to find the perfect footwear for their desired activities.

“Let for your Feet Speak” states the lab in a store that speaks for itself.

asics-authority-footwear  asics-running-mannequin  asics-footnotes

There are always ways to bring your brand and product to life for the customer.
It may not be as obvious or dramatic as the Asics footwear lab, but if there is a brand, a proposition and a product there are always stories to bring alive!