As brands are born and breathe into life, they experience the growing pains that often make them appear unattractive and awkward in public, a sum of evolving parts learning to live together, to be a thing of beauty and harmony.-
Each proposition is powerful and bold, proof that underneath the apparent anarchy a slide rule strategy is applied option by option, colour by colour, product enhancement by profit-producing product enhancement.
Famous for its half-in half-out life-size plastic cows, catching by surprise the passer-by, herding them helplessly into the green pastures of impulse grazing, the power of Ale-Hop lays in its meticulously constructed category assortment. No hollow gesture, Ale-Hop literally-
Imagery abounds from the fun of the fifties with retro posters in glorious Technicolor saturation, and then adds the complementary neon highlights from a thousand timeless fun fares and fairground attractions to create a space of life and fun.
New technology is integrated in a subtle sympathetic way not clashing but complementing the simplicity and naivety of the bold shapes, spinning circles and shining stars. Its value is in the dynamic changes it offers the stores from seasonal backdrops to promotions and hero pricing. The low resolution, large pixel delivery is deliberately dumbed down to fit perfectly with the show-time signage throughout the store.
Are your graphics centrepiece or peripheral to your store experience?
Are you harnessing the dynamic opportunities offered through in-store technology?
VM-unleashed has worked with a variety of brands and retailers on visual communication strategies, store delivery and dynamic retail calendars.
For more information…
tim.radley@vm-unleashed.com
VM-unleashed monitors and celebrates best practice such as Pull & Bear, to advise our clients and make then more profitable.
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The concept has taken the cup of tea and daily hotplate, into the arena of “Street Food” introducing into the “sticks” the excitement and exploration found in trendy neck-of-the-woods such as Borough Market and Camden Wharf. In an ingenious hotpot of fusion, French Citroen vans combine with fish and chips, pies and mash with “Cook Au Van” and an array of croissants, cobs and copious cakes, enough to keep the clientele happy till the cows come home.
In the current culture of eating on the go, where every departure from the home is accompanied by several bites to eat, Notcutts and design agency Dalziel+Pow, have elevated this trend from an impulse afterthought into the absolute destination – dining in style amongst the engaging atmosphere of country gardens.
The clever touch is introducing the excitement of the new theatre to a traditional customer, where the pleasant surprise of an elevated atmosphere and dining experience is not cut short and curtailed by the shock of new cuisine.
Is your traditional format ready for an overhaul?
Do you maximise the revenue and traffic opportunities from cafes and food sales?
VM-unleashed has worked with a variety of brands, retailers and design agencies developing the commercial and creative concepts to transform retail environments.
tim.radley@vm-unleashed.com
VM-unleashed monitors and celebrates best practice such as Notcutts, and their collaboration with Dalziel+Pow, to advise our clients and make then more profitable.
“A chain is as strong as its weakest link” could never be more appropriate than the chain of events that transforms a retail strategy into a store full of tangible, buyable products. “And what the customer sees and responds to-
As with all consummate professionals Stradivarius can’t fail to impress and delight its audience as it pitches the high notes of current fashion, with the commercial rhythm of bestsellers, to the vibrant beat of the fashion basic base line.