Making your stores sing and your tills ring?

  When it comes to turning your stores into selling machines, one solution rarely fits all. Even outlets within the same chain will have different drivers to deliver that all important best practice that will unlock your sales performance. Some outlets may rely more on customer service, whilst others depend on visual merchandising and ease of shop. So, it’s an important part of the strategic process to assess which selling tools will actually deliver higher sales, profit, efficiency and brand equity, whilst the assessment process in itself, whether that be by store or regional managers or supervisors, is often a tool that needs to be…

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Great Yarns: The Untold Riches of a Humble Past

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In a world of future uncertainties,

yet high on nostalgia, heritage, vintage and the warmth & security of the rose-coloured past, there’s an immeasurable wealth in bringing back the past to bear the fruits of future commercial success.

Lyle & Scott is no fabrication, but the genuine material, and communicates attractively and intelligently its heritage and its history to current times. Skill abounds in drawing from the past yet being firmly entrenched in the present and learning the lessons of yesterday to propel it into the uncertainties of tomorrow, with the same integrity, quality, style and popularity that has seen it grow from strength to strength for the last 140 years.

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Weaving Magic: Great Lyle & Scott

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Traditional Scottish knitwear brand…

Lyle & Scott confirms its transformation into a brand at the vanguard of contemporary youth fashion with a first flagship store on hip Carnaby Street.

Straight lines and urban materials sit easily with its trendy neighbours whilst its heritage is woven beautifully into the store fabric through the warmth of wood and the replication of looms complete with yarns and threads.

The 3 collections – contemporary, classic and golf find suitable homes with subtleties of environment to reflect the product personality and attract the appropriate custom profiles. Old and new, trend and tradition in the perfect blend.

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how well have you blended your history with your future…

 

Cutting Straight to the Customer: Stylish Stories & More

Join me on a stroll through a unique store experience…

& More Stories is a tale of creative product collections that breaks the mould of traditional fashion story grouping.

Fashion powerhouse H&M plays a strong hand in a format where the assortment is bought and displayed around personality and “style” and not fashion and trend. The retailer cuts straight to the customer with collections such as “Poetic & Dandy” and “Sophisticated & Architectural,” and whilst the desciption may not role off the tongue the stories are tight and focused combining fashion with accessories, jewellery with lingerie, beauty with boots. All is housed in an eco-friendly non-committal environment where every story tells a picture.

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https://www.youtube.com/user/VMunleashed

 

West Elm: Tottenham Court Road, London

This gallery contains 11 photos.

Style travels well, and judging from the stunning arrival of West Elm on this side of the pond, the American home fashion retailer is about to make serious waves in the UK decor market. The essential elements have been transported safely with its distinctive high wall displays, blocked shelving, colour story chic and opulent ornaments still in tact after the journey East. Particularly impressive and more unexpected is the kitchen department where beautiful boxes build authority across cutlery, cuisine, and crockery which flow into attractive displays of herbs, spices and delicatessen delights. Customer service is special, as expected, from the…

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Everything’s Coming Up Roses: Cath’s Cornucopia

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Amongst the proud pillars of Piccadilly a little floral femininity has broken through the winter weather.

Cath Kidston’s first flagship is a bright beacon of colour inviting the passer-by to explore a world of nostalgic designs, a celebration of classic kitsch, a veritable house of horticultural hype. Famous for its floral designs Cath Kidston largely lets is product do the talking with bold category displays of bags, rags & collectable booty.

The charming interior is enhanced with wallpaper flashes, old doors in yesterday’s pastels creating a suitable setting for its showcase assortment. The home department steals the show with delightful designs adorning soft furnishings to kitchen accessories.

A trademark touch of window humour as seaside rock creates a tasty backdrop for those too young to remember, to wonder, at the spectacle that is the Kidston spectacular.

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..how unique are you? are you afraid to make consumer enemies, in a vain attempt to court customer loyalty?

Standing on Ceremony: Opening Up a Whole New World

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What goes around, comes around,

… is at the heart of a retail philosophy that explores and explodes fashion influences from around the globe, to a growing portfolio of stores serving the insatiable appetites of followers across the continents.

Opening Ceremony cleverly combines a wardrobe of favourite fashions such as Kenzo with a perpetually changing array of influences taken in turn from creative cauldrons such as NY, Tokyo, London and currently Argentina.

The stores are eclectic and chaotic with the single unit depth creating a charity bazaar bonanza feel where exploration is both essential and exquisite in the singular search for the latest look.

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… where do you take your inspiration from?

Brit Tops: Exemplorary Contemporary

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Combining classic and contemporary thinking,

… is what Burberry Brit is all about. In boutique basements explore the icons from bygones that helped make Burberry the powerhouse brand of today. Traditional Trench with a twist, cool and customisable by button and breast, by colour and collar, lining and length to suit the coolest trend or trend the classic suit.

Intimate space supported by omni-present, every-channel ipads, at the service of the modern consumer in search of the style of yesteryear, stepping out into tomorrow’s brave new Burberry world.

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…how well do you blend the heritage of your past with the brave new world?

A Place for Heroes: M&S Positioning for Fashion

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Choice can often be the enemy of retail,

… particularly in this omni-channel, customer driven landscape, where endless assortment is often the commercial weakness of collections and the bain of time-starved customer.

A return to selling must have heroes, and stars, and best sellers and favourites, essentials and most desirables, where the retailer leads the customer, the so-called experts inspire the uninspired consumer.

M&S leads with powerful propositions, selling the stories that connect with the customers, mixing the message from internal brands to power categories, end-use statements to fashion position proclamations.

The purity of the information hierarchy, forsaken for the relevance of message, communicating connection points, right for the customer within the context of their lives where categories, collections and lifestyle choices vie for priority in their busy lives.

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…is your assortment structure making life complicated for your customers, and difficult for yourselves?