Perfect timing for John Lewis, as a notable anniversary coincides with the best ever period for the UKs favourite retailer.
As at home in the omni-channel world as it once was in its humble drapers shop the retailer goes from strength to strength breaking commercial thresholds and competitors hearts. To celebrate with style the flagship London store is bedecked in banners from head to toe, with exclusive products, special collaborations and limited edition bags in pastel blues, aqua greens and orange hues.
This store has a story to tell and the windows give a running commentary, a chronological dialogue to the events and innovations that have shaped the retailer from the 1860s. But this is not just some happy ending, but an ongoing saga, no overnight sensation but a timeless tale where the demons of downturns, the spectres of recession are vanquished and repelled, and where “once upon a time” turns always into “happy ever after.”
