Kaleidoscope Kiko: Colour with Confidence

The Kiko Kaleidoscope engulfs the assortment of sunglassed shoppers, adding sparkle and excitement, converting bright young things into dark heroines.

 

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Colour blindness soon recedes to an appreciation of order and authority in regimented rows of ranges and categories coordinated and segmented by size, colour and collection. Kiko carefully controls its space avoiding the chaos that such a vibrant product range could create, overpowering the customer and sending them in rapid retreat to locations of dull salvation.

Walls present logical essential categories and accessories where ranges are relayed with simple packaging and ordered colour palettes, whilst the floor modules present the personality permutations, the possible personas afforded by the clever coordination of eyes, lips, nails and skin.

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In a world of oneness the steady growth of Kiko across international boundaries is certainly not one to be experienced from a safe distance.

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  Thank you…click the link below to download VMUnleashed-VMAnalytics-2014   Is now the time for you to develop new processes, new principles and new visual guidelines?   VM-unleashed could help you… We have helped to develop ranges and allocate them to store grades. We have helped restore assortments to visual & commercial excellence. We have helped to increase store sales productivity. VM-unleashed can work with you on… Space management Sq. metre commercial densities Linear metre display densities Sqm. to linear metre conversion Store grading Range editing Product story grouping Assortment clustering Assortment allocation Space layout planning Visual merchandising Fixture development Re-merchandising…

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Pantone Panettone: Colour Constellation

All Universes begin somewhere, but the Pantone System is certainly no white dwarf or lingering black hole but a creation of colour and light.

 

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Turning the design process on its head Pantone has evolved its biblical colour spectrum from a step in the creative process to the inspiration behind it. Designers across the globe who have cherished their precious books, now have the opportunity to indulge in a rainbow assortment mixing & matching their favourite hues.

In the mood for a mellow yellow coffee, a blue conversation, or a seat in the white house advocates can buy coffee cups, mobile pouches, fold up chairs and a myriad of other everyday items in a colour to suit the mood of the day. Azzurri Italy is the epicentre of the current universe but expect a ray of golden, crimson, emerald or ochre sunshine to land near you soon, turning those cold greys decidedly warm.

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Are you lacking a little colour in your own little world?

Crew Cut: Subtle Snapshot of What’s-in Store

Baited breath awaited the arrival of the much vaunted J Crew flagship store on Regent Street.

 

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However for the impatient and curious a subtle appetizer awaits amidst the stylish surroundings of Lambs Conduit, number thirty eight. In keeping with its history of opening specialist stores in its native New York the London store is a menswear outlet, selling stylish soft, in a world of traditional tayloring.

Individual displays echo the exclusive environment whilst the standout sales desk offers a glimpse of elegant eye-candy displaying jewellery and accessories for the well-suited and well informed.

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Athleta: Power to the She Wolf in Sheep’s Clothing

GAP created the Athleta  concept to be much more than a ladies fitness apparel and equipment retailer but  as a hub for the fitness lifestyle itself.

 

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The concept is completely  multi-channel but focused on the neighbourhood communities around each store, selected as aerobic areas with high levels of fitness clubs and activities for ladies of work and leisure with health and fitness at heart.

The stores are understated,  but intimate and welcoming.

The atmosphere encourages the customer to browse and  to spend time. The assortment is segmented between activity specific apparel  & the appropriate equipment displayed with authority and category clarity, through to more leisure lifestyle collections where the presentation is more closely coordinated to that of a  boutique.

Around the store scattered information hot spots with news of events, activities and classes in the immediate vicinity, as well as Internet terminals where customers can explore further information as well as the extended Athleta assortment.

GAP has developed some  interesting initiatives to propel the concept to the role of leisure hub, such  as sponsorship of leading US sportsmen and more local fitness “heroes”,  and diverse directories of local classes and clubs.

The retailer has also  developed and promotes highly in the store a number of hero MVP products – Most  Valuable Performer which give a value twist to what is primarily an assortment based on performance, quality and a fashion premium.

 

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How’s your brand shaping up?

Open: Welcome to the House of Fun

Something pretty peculiar popped up in Islington. The coolest collection of contemporary living from the safest pair of hands in British retail.

 

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Open House was a month long John Lewis pop-up experience exclusively featuring the House collection of Britains favourite retailer. The whole was housed in a two-floor space with the ground level given over to informally segmented room sets, a coffee bar and plenty of open space for activities and seasonal interaction.

From face painting to french fancies, giveaways to guacamole, and guitar greats to gourmet demonstrations the space was fun and fully social, featured through facebook and twitter whilst interestingly anonymous of the official JL site. The lower level served as a film house with selective screening of cool classics, introduced by doyens of the film fraternity to a decidedly select audience.

Open House exploded the John Lewis brand to a younger audience and kepts then coming back for more in this most innovative of omni-channel experiments.

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Soho Alive & Kicking: The Jimi Hendrix Experience

Soho returning to its roots as the 21st Century Jimi Hendrix experience returns to its streets, for a few weeks at least, with the Jimi Hendrix Pop-up

 

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“People, Hell & Angels” is the latest and most authentic posthumous album from the 60’s guitar hero. And to launch the album a unique Pop-up shop has arrived just off Carnaby Street, in a music launch that captures the life & spirit of that bygone, psychadelic age.

The store is home to the entire Hendrix catalgoue collection, merchandise and memorabilia, but to really soak up the Hendrix experience visit the basement. Here Fender, the instrument of choice for the guitar great, has taken its home for 2 weeks, displaying its range of guitars, with hourly masterclasses on re-creating the Hendrix sound for any budding guitar greats.

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A fitting tribute to Soho, and a fitting tribute to Hendrix, brought together again 50 years after.

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And the Brand played on…merchandise and music in several movements.

And the Brand played on…merchandise and music in several movements.     Whether composing displays or composing ditties, coordinating the blues, or singing them, the artistic side of retail life has invariably struggled to make its musical ends meet. “Art for Art’s Sake Money for God’s sake” are a relevant, if somewhat dated testament to the dilemma of coordinating creativity & commercialism, and also a timeless reminder of the long and lively relationship between the retailer industry and the music of the times. A tradition that is getting stronger, more vibrant and more imaginative as every note goes by.  …

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Fender Casting: Vendor-Varvatos in the Stratosphere

Jon Varvatos lays its musical card on the multi-channel table.

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Cool by association as the brand immerses itself in the world of music. Green Day collaborate on fashion campaigns whilst Paul Weller performs exclusively in the Bowery Store. What the retailer lacks in genuine personality is more than made up for as it rubs up close to some of the most fashionable and eligable shoulders in Manhatten and beyond.

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Are you associating your brand with the right people?
Is a little bit of them, rubbing off on you?