“Global Local Retailing” – Familiarity & Contempt in the Backyard
The Morning Post:- 14th March
“Global Local Retailing”
The combination of a powerful global brand with local creatives, craftsmen and manufacturers has to be a recipe for success in this international world with its ironically specific local tastes.
Passing through central London on an Oxford Street East to West route taking in the crisp morning air it seems that the better US brands have come …