resourceful retailing

 

resourceful-retailer-supporting-service-providers-working-with-retail-businesses

 

RETAIL COLLABORATION:

“Resourceful Retailing” collaborates with and supports retail service & provider companies.

We collaborate on their existing projects with retailers, adding skills and expertise that help to develop and deliver the customer experience both in physical stores & online.

We also support the same companies in how they present and pitch themselves to the retail community. We help them to be credible & attractive to potential and existing retail clients.

Our collaborations span boundaries of common interest from traditional crafts to the latest technologies… shop-fitters, manufacturers, retail designers, visual merchandising & display specialists, digital signage, recruitment, HR & staffing scheduling, store operation applications, supply-chain technologies, e-commerce providers, payment, omnichannel & physical analytics, content marketing and management agencies.

 

PROJECT COLLABORATION:

On existing retail projects our working methodology is interactive, collaborating closely with both partners and final retail client teams. We deliver project results and also leave a legacy of understanding and new skills within those teams.

The injection of expertise can be in any of our core specialisms…buying & merchandising, commercial space planning, store layout & allocation grading, visual merchandising, store operations, visual communication, store refreshment, tools & training and retail marketing.

These skills are the heritage of the VM-Unleashed brand

 

ADDING RETAIL CREDIBILITY:

For many companies who work directly with retailers we introduce the required retail mentality & knowledge to be credible in the marketplace.

We can instil retail confidence and authority, target market knowledge, sharpen retailer insights and demonstrate how to build successful long-term retailer relationships.

 

resourceful-retailer-building-retail-relationships

 

MORE DETAILS: (for the curious at heart…)

 

building retail authority:

defining the most credible proposition and communicating it with consistency across every touchpoint with retail clients.

  • content strategy development
  • “speak like a retailer!” tone of voice
  • “message” generation & distribution
      • website/mobile channels
      • blogs & social media
      • linkedin
      • newsletters
      • marketing documents
  • original & dedicated surveys & reports
  • strengthening the USP with “fantastic facts & figures!”

 

targeting market knowledge:

focusing marketing resources precisely on where there is a need, and intelligently to receptive like-minded retail prospects.

  • market analysis
      • background reports by sector/category
      • individual retailer overviews
  • partner identification
      • requirements matched against product offer
      • physical store audits & market assessments
      • online audits
  • partner suitability & reward
      • scale of opportunities
      • brand suitability
      • “ripeness!” based on need and likelihood

 

sharpening retailer insights:

delivering the irresistible proposition built around relevance, need and perceptive insights

  • research and discover the “10 retailer hooks!”
      • specific retailer insights
      • offline/online opportunity priorities
  • finding and presenting the “killer USP”
  • identifying needs through audit & analysis
  • pitch-perfect “material” preparation
  • presentation tutoring & support

 

building retail relationships:

anticipating partner needs & requirements through accurate ongoing assessments and “one-step-ahead” research and recommendations

  • product implementation support
  • periodic client reviews & assessments
  • competitor updates, news & performance
  • “interactive workshops” for loyalty and opportunity building
  • market & sector trends & predictions
  • bespoke surveys of client sectors

 

 

RETAIL IS ABOUT PEOPLE!

If there’s anything you’d like to ask about then please get in touch.

TIM RADLEY

+44 07967 609 849

tim.radley@vm-unleashed.com

 

 

 

 

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