product story development & buying & merchandising workshop


Product story development & buying & merchandising workshop:


VM-Unleashed’s 1-day workshop discusses all areas in the delivery of attractive & profitable stores through best practice product story development and buying & merchandising and the integration between these functions.

It is personalised to the audience, to the sector and to the job function and objectives of the retailer team present, however most benefit is achieved from an attendance from across retail departments and essentially buying & merchandising, visual merchandising, marketing, space planning, commercial, sales and store operations teams.

The workshop process can also include a day of client store visits and discussions leading to a review in the workshop of the client’s stores, as well as reviews and reference to competitors and current international best practice stores. The workshop itself is a combination of visual stimulation and process insights.

Every workshop is written and delivered to be as relevant and productive for each client as possible including both individual and team exercises and discussions.





The typical agenda is as below, waiting your personal additions and requirements:

  • Principles of buying, merchandising and assortment planning
    • Visual criteria in assortments – colour, size, style, fashion position and end-use
    • Product stories related to colour and other architectures – price & size
    • Translating assortment into store product stories
    • Product story grouping:
    • Categories, heroes, collections and silhouettes
    • Killer categories
    • Combined & coordinated categories
    • Lifestyle inspiration stories
    • Combining the commercial & the visual:
    • Using image makers, best sellers, basic and high/low margin product
    • Creating display patterns for end-use and fashion
    • Product stories that work with every store situation
    • Looking at product stories from a customer perspective
    • How to segment, explain and communicate category stories
    • VM stories adding value – price and prime promotion

Different modules can be combined to create personalised workshops.

For more information:
+44 (0)7967 609849


  1. Dear Sir,
    How can I get the workshop?


    • Hi Faisal, thanks for your interest. The workshops are available to businesses as part of their retail training programmes. There are no public workshops planned at the moment. Regards Tim

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