store layout & customer experience workshop


Store layout & customer experience workshop:


VM-Unleashed’s 1-day workshop discusses all areas in the delivery of attractive & profitable stores through best practice store layout and customer experience planning and the integration between retail functions.

It is personalised to the audience, to the sector and to the job function and objectives of the retailer team present, however most benefit is achieved from an attendance from across retail departments and essentially buying & merchandising, visual merchandising, marketing, space planning, commercial, sales and store operations teams.

The workshop process can also include a day of client store visits and discussions leading to a review in the workshop of the client’s stores, as well as reviews and reference to competitors and current international best practice stores. The workshop itself is a combination of visual stimulation and process insights.

Every workshop is written and delivered to be as relevant and productive for each client as possible including both individual and team exercises and discussions.





The typical agenda is as below, waiting your personal additions and requirements:

    • Creating a commercial layout
    • Varieties and combinations of store layouts
    • Departmental and category location planning
    • Creating power walls, focal points and strike zones
    • Maximising the first 1/3rd of the store
    • Identifying and maximising the customer experience
    • Store layouts & personalised journeys
    • Shopper missions, customer journeys, touch points and emotional triggers
    • VM developing customer touch-points within the store
    • Store analytics to understanding customer experience behaviour

Different modules can be combined to create personalised workshops.

For more information: +44 (0)7967 609849

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