Identifying and developing the correct VM-Selling toolboxt allows your proposion to work and your stores selling strategy to deliver sales and profits
defining your most commercial selling propositions clustering stores by proposition and selling strategy identifying and developing the most appropriate selling tools supporting tools and stores with training and education monitoring the delivering of tools across stores setting and assessing store improvement targets
As best practice retailers, we need to identify and develop the most effective tools and processes to achieve this…
- VM Display booklet with permanent display principles
- Store rules & regimes & responsibilities
- Store plans, layouts and zoning
- Seasonal VM guidelines
- Dynamic product communication
- Retail Calendar with window, store location delivery
- Training Academy with formal & informal training
- Sales Incentive Schemes
- Store refreshment tools and mechanics
- Assortment planning & store buying guidance
“The VM-Selling Toolbox”
The VM-SellingToolbox is about people. VMToolbox is about everyone in the whole retail organisation. VMToolbox is about training & education, instruction & compliance.
VM Guidelines are an essential support tool.
To produce and support the production of VMToolbox it is important to have the correct working structures and timetables in place so that the right people come together, at the right time and in the right place.
- buying & Merchandising
- store operations
- HR and personnel
- store design
Read our VMblue-touchpaper no.15
“The VMToolbox” selecting the right tools to build your customer proposition
defining your most commercial selling propositions identifying and developing the most appropriate selling tools supporting tools and stores with training and education monitoring the delivering of tools across stores
Assessing the selling tools to build and support individual store propositions.
One solution does not fit all when it comes to selling tools.
It is an important part of the strategic process to assess which tools will actually deliver higher sales, profit, efficiency and brand equity.
If you would like to contact us about training, tools, VM guidelines and retail processes and improving any of these areas within your business, then please do not hesitate to get in touch.
+44 (0)7967 609849