vm “quick-wins” store actions workshop

 

VM “Quick-Wins” Store Actions Workshop:

Our popular entry workshop for VM and operational teams from head office to stores.

This 1-day workshop is aimed at identifying opportunities and developing recommendations for “quick-win” actions in stores from space planning, product grouping, visual merchandising displays and techniques, rules & regimes and the management of product densities, best seller and worst seller product management.

Whilst it covers all retail functions from space planning, buying & merchandising, store layout, visual merchandising & communication, retail calendar deliver, VM tools, processes and retail processes it focuses on those elements that can be delivered decisively, quickly and cost effectively across stores.

It also explores improvements in the relationship between VM and other head office retail functions that currently commit “crimes against the stores” and hold back attractive and profitable store delivery.

Specifically addresses the visual merchandising functions and is therefore appropriate for an audience drawn from head office, field and store visual merchandisers but related retail functions across the business. It can be adapted to be suitable from 12-30 people.

vm-unleashed-workshop-vm-quick-wins

 

VM “Quick-Wins” Store Actions Workshop: Agenda

 

  • Review of client stores and client VM toolkit
  • Introduction to VM & Retail in the 21st Century
      • Introduce the new elements
      • VM/retail in an omni-channel world
      • VM and customer experience
      • Retail linked to social media
      • VM as both brand communicator and commercial tool
      • Retail in an international market
      • VM Compliance & Education

1.   Space Planning & Range Planning

      • Principles of space planning
      • Options/sq metre as commercial benchmark
      • Options/lnmetre as a visual benchmark
      • Space conversion – sqm to linear metres
      • Fixtures furniture and new store design
      • Space Blocks & Product stories
      • Store grading and assortment grading
      • KPI measurement related to space
      • Dynamic KPIs and planning product waves and store capacities
      • Principles behind these integrating assortment and space
      • Buying for space
      • Breakdown of assortment by category and collection
      • Range structure leading to display criteria
      • Assortment allocation in an omni-channel world

2.   Product stories & assortment ranging

      • Principles of assortment planning
      • Fashion positioning and end-use focus and commerciality
      • Combining category focus with coordinated grouping
      • Creating assortment with image makers, best sellers & basics
      • Balancing category representation for maximum commerciality
      • Visual criteria in assortments – colour, size, style, fashion position and end-use
      • Price architecture – entry, mid, exit and clusters
      • Benchmarking – “Market Mapping”
      • Translating assortment into store product stories
      • Categories, heroes, collections and silhouettes
      • Product stories related to colour and other architectures
      • VM stories adding value – price and prime promotion

3.   Retail Calendar. Promotions and events

      • Omni-channel retail calendar
      • Historical sales performances
      • Seasonality & customer Mood
      • Annual and opportunity events
      • Local events & initiatives
      • Channel strategy for core, occasional and new customer groups
      • Dynamic content development
      • Social media marketing and management
      • Loyalty cards, I-beacons and mobile marketing
      • Databases, emails and loyalty programs
      • Traditional promotional tools and channels
      • VM and stores as part of the marketing calendar
      • The new product dynamics
      • Coordinating customer communication with store communication
      • Store dynamic communication & the Living brand

4.   Store concepts & Customer Experience

      • The customer journey – individual missions and touch-points
      • VM developing customer touch-points within the store
      • Store layouts & personalised journeys
      • Omni-channel journeys
      • Loyalty building and the customer experience
      • “Wheel of Fortunes” – store elements to develop with VM
      • Assortment grouping and densities
      • Space usage, entrances, tills, changing rooms
      • Display – props, mechanics, tools and visual techniques
      • Visual communication
      • Price & promotions
      • Elements of store design

5.   The VM Toolkit, processes and organisational structure

      • How to make VM work
      • The appropriate VMToolkit
      • VM Guidelines booklet & formal training documents
      • Store Planning documents & VMGuidelines
      • Seasonal guidelines & ongoing informal training
      • Dynamic communication
      • Rules & Regimes – daily and weekly task
      • Store staff structure roles & responsibilities
      • Compliance or Education?
      • Remote technologies – mobiles, tablets and cameras
      • VM processes integrating with other disciplines
      • From “boardroom” to “stockroom” integration

Workshop summary & conclusions

 

For more information and costs please contact us below…

tim.radley@vm-unleashed.com
+44 (0)7967 609849

 

Whether you are an established player, or a new kid on the retail block, our workshops can probably help improve your efficiency, your expertise, your store delivery and of course your sales performance and profitability.

I look forward to hearing your questions, whether large or small.

Always expert and easily accessible.

Thank you.

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