Strategies behind the scenes:
“Plan experiences, not assortments”
For several years Selfridges strategy has been to create flexible and dynamic spaces.
Each space is a complete concept. Built around the assortment it includes the music, installations, fixtures and fittings.
Down to display techniques and up to showcase features such as the Skate Bowl.
The spaces are customer focused “end-use” propositions such as the Designer Street Room or Body Zone. They are complete with food and drink offerings such as cafes, wine bars and restaurants.