Take a trip down Gran Via in Madrid, and you cannot fail to notice the extraordinary new flagship store from Primark.
Follow the Latin crowds of brown paper bag purchasers through the dramatic entrance and catch your breath as you enter the central atrium with its staggering vistas up through the multiple balconies and into the dome of the heavens, the pinnacle of Primark’s pre-eminence.
The latest collaboration between the retailer and Dalziel & Pow takes the recognisable departments literally to new heights with new retail twists and turns, mannequin displays and graphic enterprise. However amongst the familiar faces are some new areas of interest and innovation.
The online phenomenon of Primania takes centre stage on ground zero bringing together the hottest trending outfits and combinations, bringing Primark & Primania into prime space.
The other notable addition is the introduction of the “Primarket” selling impulse purchases removed from the fashion core but hugely appealing to the price, conscious, cool fashionista selling everything from stationery to sweets, containers to confectionery.
Truly a setting for a retail royal, Primark takes its place at the highest table of modern retail.