Sports Direct, Oxford Street: A Pinterest Gallery

Sweet music for sports brand fans in the site of the old HMV on Oxford Street as Sports Direct opens its new flagship store. The discount sports brand retailer has big stores already but this three floor testament to sporting testosterone celebrates every activity from fitness and training, through to trekking and fishing with a sizeable assortment of fashion thrown in for good measure.

Follow VM-unleashed! Ltd’s board Sports Brands: Go Direct to Oxford Street on Pinterest.

 

pinterest-gallery-bar

Take a tour of Sports Direct’s Brand Powerhouse

Sports Direct’ the discount sports brand retailer has big stores already but the new Oxford Street flagship is a three floor testament to sporting testosterone celebrating every activity from fitness and training, through to trekking and fishing with a sizeable assortment of fashion thrown in for good measure.

 

 

you-tube-bar-left

Sports Brands: Go Direct to Oxford Street

Sweet music for sports brand fans in the site of the old HMV on Oxford Street as Sports Direct opens its new flagship store.

 

sports-direct-footwear-brand-wall

The discount sports brand retailer has big stores already but this three floor testament to sporting testosterone celebrates every activity from fitness and training, through to trecking and fishing with a sizeable assortment of fashion thrown in for good measure.

On its home turf of sportswear and performance footwear, a resounding victory can be anticipated as the familiar discount prices are supplemented with powerful brand statements, physically from floor to ceiling, and emotionally cementing brand presence and authority from Adidas to Nike, from Lonsdale to Reebok, from Everlast to Slazenger.

Every statement is large and dominant;  football replica kits paint walls with familiar colours and motifs, categories of caps as far as the eye can see and a department for bags and luggage that stretches to any destination.

Perhaps even more impressive is the retailer’s away form, fielding appropriately a new, expanded and spectacular outdoors assortment, with Karrimor the star of the show from footwear to fleeces, supported admirably with everything from fishing rods to camouflage suits, and the decisive move into casual fashion with a dedicated denim department, Pulp t-shirts, fashion footwear brands and a surprise re-appearance of the SoulCal fashion brand.

 

sports-direct-destination-football-footwear sports-direct-walking-into-firetrap sports-direct-the-pulp-fashion

With a background team well on the ball and sporting services such as shirt and footwear customisation, this familiar face will be sending shockwaves through the sporting establishment.

Adi-Dazzler: Walking the Road to World Cup Victory

Germany’s World Cup in every sense. The national team won the trophy, whilst the country’s famous sportswear brand Adidas, swept the manufacturers board with both finalists and the winners of the golden boot and the golden ball.

 

adidas-adi-dassler-athletes-best

The clean sweep was reward for a brand that has a proud history of making specialist footwear for its very special sportsmen & sportswomen.  Its landmarks are best told through its products and a visit to your local Adidas store may well yield a unique representation, a calendar of champions who spoke with their actions and not with their words.

The role of Adidas honour includes erstwhile pioneers of sporting achievement from Jesse Owens to Dick Fosbury, from Mohammad Ali to Bob Beamon, and a couple of nods of acknowledgement to the worlds of ice skating and hiking from the 1930s that belonged to a certain Mr Dassler. Adi Dassler, pioneer of modern sports footwear, transformed the humble trade of cobbling into a specialist art-form combining technology and beauty.

One man’s many steps on the mountains of Germany, went along way to creating the huge strides that have led to sports manufacturing’s world domination.

 

adidas-adi-dassler-bob-beamon adidas-adi-dassler-ice-hockey adidas-adi-dassler-mohammed-ali

Have you got a humble past to share with your customers.
VM-unleashed helps retail clients to communicate their added-value through balanced In-bound Retail Marketing Calendar

 

Translating Success at JD: In situ in Espana

Riding high on unprecedented success in the UK market the JD recipe of sports fashion brands, fashion footwear domination and multi-buy promotions takes the logical leap from high streets to airports and latterly the lanes and boulevards of continental Europe.

 

jd=smoke-and-mirrors

This invasion of stealth reproduces the King of Trainers concept. The formula of trading the best brands and most inspirational icons around translates perfectly to the taste and languages of all nations, whilst the like of Nike, Adidas, Converse, Vans & Puma continue to develop their brand equity across the globe.  The store format is familiar from Manchester to Madrid, the claim the same, and the success guaranteed for a retailer that focuses on selling to the customer exactly what they want, wherever they happen to be.

jd-unfamiliar-territory jd-multi-buy-tables jd-nino-displays