Amazon 4-Star: When Online Retail Hits a Bricks ‘n’ Mortar Wall

Amazon 4-Star: When Online Retail Hits a Bricks ‘n’ Mortar Wall I’m a great admirer of Amazon. So, let’s move away from the nonsense that Amazon is killing retail. Amazon is a retailer and is leading a retail transformation. It may not be founded on designing, producing and selling its own products (although that is gathering irresistible momentum) but it is no less a retailer than Toys R Us, or any traditional department store or shop selling “other people’s stuff!” Retailers of all origins and longevity would do well to learn quickly from its customer centric approach to everything. That…