Backing Black: GAP and Boxpark Pinterest Board

The trendy transient shopping centre of Shoreditch is many things to many retailers. Boxpark has been home to new brand launches, curious collaborations, assortment edits, entries into the UK market and a physical presence for marketing campaigns and promotional activities.

 

What can’t be denied is the sizeable amount of serious cool kudos that a Box can bring to any brand that opts into the culture. With this firmly in mind GAP, the ever-present anchor of every shopping centre from Manchester to Westchester, every high street from Tunbridge Wells to Indian Wells, has taken up temporary residence to add a much needed boost to its receding reputation.

 

Follow VM-unleashed! Ltd’s board Backing Black: GAP Betting on Boxpark on Pinterest.

 

pinterest-gallery-bar

Backing Black: GAP betting on Boxpark

The trendy transient shopping centre of Shoreditch is many things to many retailers. Boxpark has been home to new brand launches, curious collaborations, assortment edits, entries into the UK market and a physical presence for marketing campaigns and promotional activities.

 

Gap-backing-black-feminine-footnotes

What can’t be denied is the sizeable amount of serious cool kudos that a Box can bring to any brand that opts into the culture. With this firmly in mind GAP, the ever-present anchor of every shopping centre from Manchester to Westchester, every … Continue reading

Sweet Sounds for UrbanEars: Colour in a World of White Noise

urbanears colour spectrums

A simple store speaking louder than words makes the action of listening a pleasure and an experience.

 

UrbanEars is a concept in listening from Scandinavia, an ergonomic and aesthetic sound sensation for all the world to enjoy. The concept is based around colour , sound quality and the pleasure of wearing headphone in the office, on the train, commuting on your bike or on a plane.

The store presents its product as individual heroes, each which its intrinsic features and sound philosophy combined with a rainbow of colour tone, or a sound block of blue and red or green.

The hero presentation is complete with a spectrum of distinctive and desirable boxes creating and delivering colour in a world of white noise.

 

urbanears-interiors  urbanears-packaged  urbanears-array

Colour is always considered the most powerful visual display tool.
Here Urbanears uses the familiar spectrum of colour developed by Apple and taken up by a myriad of retailers and brands from Mini to Morphy Richards.

Is there an opportunity for colour in your business?
Do you live in a grey world?

 

VM-Unleashed monitors, benchmarks and celebrates best practice to provide the most relevant and expert analysis & conclusions.

A Sonic Site for Sore Eyes is Music to Your Urbanears

urbanears-platten

The myriad of messages are presented in a beautifully simple and stylish way allowing the customer to select by lilac, lemon or whatever hue is particularly you.

 

Limited editions combine function and fashion, with the superbly subtly coloured Pumpkin capturing amber audio ambiance ideal for your autumn activities.

Environmental credentials are encapsulated by Platten, where every re-constructed headpiece comes complete with coordinates for your own 5sqkilometres of protected Costa Rican forest packed with rare butterflies, beautiful bugs and special spiders.

On every level UrbanEars is a brand to get your head around.

 

urbanears-lilac-01  urbanears-costa-rica  urbanears-pumpkin

Every hero has a story!
If you have products that haven’t got a story, have you got a product at all?

 

VM-Unleashed monitors, benchmarks and celebrates best practice to provide the most relevant and expert analysis & conclusions.

One Seagull Makes an Evisu Summer: Hand Painted Pocket Poetry

The intimate environs of Boxpark create the perfect setting for the individual art of the exclusive denim brand.

 

evisu-boxpark-graphic-wall

Obsessive in detail the manufacturer maintains its personalised proposition through the option of hand-painted pocket designs from its iconic seagull to a variety of signature signs.

Inspired by the denim decoration of 1950s America where cotton was in short supply and paint creativity the only opportunity to customise your legwear, the vintage feel and personal nature of each product is complete as the individual cracking and distressing of each design makes every denim a unique representation of the Evisu brand.

evisu-boxpark-packaged-goods evisu-boxpark-way-in evisu-handmade-certificate

Where’s your inspiration coming from?

Puma21: Summer Season Came of Age

For 3 months Boxpark was home to Puma 21 where the specialist sports brand shared its space with an array of aspiring artists.

 

puma-21-boxpark-enter-in

Charlotte Stone, the design collective – Circle London and Amar Stewart exhibited works alongside a limited edition of exclusive Puma products. From the Oslo Crew Sweat to the Traction Backpack 21 limited edition prints were given away with any Puma purchase, in a cool collaboration that illustrates exactly the ethos behind the Shoreditch social shopping destination.

puma-21-boxpark-drawer-fixturing puma-21-boxpark-hand-written-pos puma-21-boxpark-trainer-patrol

Where’s your brand novelty…