Tim Radley “Visual Merchandising a Return to Selling” No.2

“Visual Merchandising – A Return to Selling!” part 2

An article by Tim Radley in VM&RD Magazine India, Oct 2015

 

vmsd-visual-merchandising-return-to-selling-part2

 

I was fortunate enough this year to be invited to speak at the In-Store Asia 2015 event in Mumbai. What I found was energy, enthusiasm and real excitement about the future of Indian retail and this great industry in general.

Subsequently I have written a couple of articles  for VM&SD Magazine, India’s only magazine to focus on all aspects of retail design and visual merchandising in … Continue reading

Tim Radley “Visual Merchandising; a Return to Selling” No.1

“Visual Merchandising – A Return to Selling!” part 1

An article by Tim Radley in VM&RD Magazine India, Oct 2015

 

vmsd-visual-merchandising-return-to-selling

I was fortunate enough this year to be invited to speak at the In-Store Asia 2015 event in Mumbai. What I found was energy, enthusiasm and real excitement about the future of Indian retail and this great industry in general.

Subsequently I have written a couple of articles  for VM&SD Magazine, India’s only magazine to focus on all aspects of retail design and visual merchandising in the context … Continue reading

Retail integration: Product stories with buying & merchandising

It’s not uncommon for retail buyers to get so familiar with their product that they find it very difficult to view it from a customers’ perspective. Even the best assortment will not achieve its commercial potential if it is not displayed and communicated in a way that presents a clear, powerful and irresistible proposition to the customer.

 

retail-integation-product-stories-buying-merchandising

 

The retail integration of buying and merchandising with visual merchandising lays at the heart of presenting these powerful propositions and transforming merely product groups into product … Continue reading

Retail Integration: Integrating Space Planning with Assortment Planning

Whether your retail involvement comes from a field based visual perspective or from a head office commercial perspective stores can often disappoint, both in terms of the visual perception and the financial reality. Whilst there will be opportunities for improvement in both store and head office processes,  it is often the integration of the two where the problems lay and in particular the relationship between space planning on the ground and assortment planning in the merchandising processes.

 

retail-integration-space-planning-assortment-planning

 

The biggest problem quite often … Continue reading