Tim Radley “Visual Merchandising a Return to Selling” No.2

“Visual Merchandising – A Return to Selling!” part 2 An article by Tim Radley in VM&RD Magazine India, Oct 2015     I was fortunate enough this year to be invited to speak at the In-Store Asia 2015 event in Mumbai. What I found was energy, enthusiasm and real excitement about the future of Indian retail and this great industry in general. Subsequently I have written a couple of articles  for VM&SD Magazine, India’s only magazine to focus on all aspects of retail design and visual merchandising in the context of branded shopping environment. “Visual Merchandising – A Return to Selling!” is the current article.…

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Tim Radley “Visual Merchandising; a Return to Selling” No.1

“Visual Merchandising – A Return to Selling!” part 1 An article by Tim Radley in VM&RD Magazine India, Oct 2015   I was fortunate enough this year to be invited to speak at the In-Store Asia 2015 event in Mumbai. What I found was energy, enthusiasm and real excitement about the future of Indian retail and this great industry in general. Subsequently I have written a couple of articles  for VM&SD Magazine, India’s only magazine to focus on all aspects of retail design and visual merchandising in the context of branded shopping environment. “Visual Merchandising – A Return to Selling!” is the current article. You…

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Retail integration: Product stories with buying & merchandising

It’s not uncommon for retail buyers to get so familiar with their product that they find it very difficult to view it from a customers’ perspective. Even the best assortment will not achieve its commercial potential if it is not displayed and communicated in a way that presents a clear, powerful and irresistible proposition to the customer.     The retail integration of buying and merchandising with visual merchandising lays at the heart of presenting these powerful propositions and transforming merely product groups into product stories with emotional connections to customers. Buyers and merchandisers are becoming more aware of their…

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Retail Integration: Integrating Space Planning with Assortment Planning

Whether your retail involvement comes from a field based visual perspective or from a head office commercial perspective stores can often disappoint, both in terms of the visual perception and the financial reality. Whilst there will be opportunities for improvement in both store and head office processes,  it is often the integration of the two where the problems lay and in particular the relationship between space planning on the ground and assortment planning in the merchandising processes.     The biggest problem quite often is related to too much or too little “stuff” which becomes a nightmare for store personnel…

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