Don’t get me wrong I’m a believer in e-commerce and an avid online shopper, and I get as frustrated as the next man or woman when it comes to inefficient websites, product misinterpretation and expensive and extensive delivery times. And of course, efficiency is an absolute essential to any online retailer, and will make the difference between survival and extinction in the highly charged competitive online market place.
However there is more to being a retailer than being efficient.
However there is more … Continue reading
Why is omnichannel the focus of retail?
The short answer to this is because it’s what the customer wants, and never has the old adage “the customer is always right” been so apt or so accurate as in the consumer-centric world in which we now live.
Customers want the convenience of the online world with the ability to browse, choose and pay in the comfort of their own homes, and with the rapid rise of m-commerce the freedom to do these things beyond the … Continue reading
The question “how much product should I put in my stores?” has always generated animated and healthy debate amongst retail businesses.
That question, and the discussions around it, just got a whole lot more complicated as the opportunities and threats of e-commerce and true omni-channel assortment allocation has made store capacities one of the most important decisions for retailers to get right.
The reduction of physical store capacities for an omni-channel retailer, supported by flexible and reliable inter-channel replenishment, allows the development of inspirational, … Continue reading