Packing the Hackett Punch: Attending to Vending Detail

Value is not a reality of price alone but the perception of benefit over price. Perception in itself can be the clear communication of reality or the addition of emotional attributes that ultimately constitute brand value.

 

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For a retailer like Hackett in a competitive swell of quality menswear brands using every available tool to enhance the value of the brand heritage, leveraging every luxury thread to add value and quality, working with every breath of quiet customer care is an essential to converting … Continue reading

Take a visual tour through “Hackett’s Special Place”

Hackett’s new home is where the heart is.
Join me on a visual tour of the London flagship store


 

Moving 200 yards along Regent Street has taken the lifestyle retailer a million miles to a three level elegant emporium combining space to breathe with intimate corners and surprises around every eloquent elevation. Flagship brand distinction, engagement on an emotional level is the name of the Hackett game; and it plays to win. A selection of seductive services supply the brand soul, from the Beefeater Gin Bar, quenching the dry thirst, to the tailoring shop, and personalised monogram bar, wetting the appetite for that unique purchase. From top to bottom, a basement boutique for “young Britons” furnished with an ornamental tree whose live branches mark the seasons, a second floor Saturday shoe shining experience, the store pulls out the stops as it starts to create the very British buzz that is Hackett.

you-tube-bar-left
https://www.youtube.com/user/VMunleashed

Hackett’s Special Place: Popular by Demand

Join me on a trip through Hackett’s worldwide flagship store…


Hackett’s new home is where the heart is.

Moving 200 yards along Regent Street has taken the lifestyle retailer a million miles to a three level elegant emporium combining space to breathe with intimate corners and surprises around every eloquent elevation. Flagship brand distinction, engagement on an emotional level is the name of the Hackett game; and it plays to win.

A selection of seductive services supply the brand soul, from the Beefeater Gin Bar, quenching the dry thirst, to the tailoring shop, and personalised monogram bar, wetting the appetite for that unique purchase. From top to bottom, a basement boutique for “young Britons” furnished with an ornamental tree whose live branches mark the seasons, a second floor Saturday shoe shining experience, the store pulls out the stops as it starts to create the very British buzz that is Hackett.

you-tube-bar-left
https://www.youtube.com/user/VMunleashed

 

hackett-taylor-shop hackett-little-britons hackett-beefeater-bar

Sporting Chances: Home Advantage for Hackett

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Sporting actions speak louder than words,

…whilst spectacular sporting success speaks sales volumes as Hackett allies its image to some of the most prestigious sporting brands and successful social scenes. The upper echelons add desirability to polos, sweats and t-shirts adorned with the insignia and paraphernalia of exclusive sports clubs.

Hackett cleverly combines its reputation with elite collections, recommended ranges for taking the refined air of polo, classic racing and rowing occasions whilst explaining to the aspirational hoy-polloy the complexities of classic cool for successful sporting socialites.

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…is there an unexplored sporting avenue for your brand to exploit?

Happy Landings: Home is where the Hackett Heart is

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No discount diva.

The doyen of satirical style drives traffic through its doors with its usual combination of charm and whimsical wit. Street theatre adds drama to a significant sojourn into the world of flagship stores.

Social media combine with physical presence to drive anticipation, promote celebration and invite the world to a star studded premier party. The store takes centre stage, with personal facebook page and micro-site heralding Saturday Shoe Shining, Beefeater Gin Bars, Monogrammed magic and personal shopping. Where better than to put up your feet, than in the frenzied world of fun-loving Hackett.

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Hackett’s Special Place: Popular by Demand

hackett-formal-menswear

Hackett’s new home is where the heart is.

Moving 200 yards along Regent Street has taken the lifestyle retailer a million miles to a three level elegant emporium combining space to breathe with intimate corners and surprises around every eloquent elevation.

Flagship brand distinction, engagement on an emotional level is the name of the Hackett game; and it plays to win. A selection of seductive services supply the brand soul, from the Beefeater Gin Bar, quenching the dry thirst, to the tailoring shop, and personalised monogram bar, wetting the appetite for that unique purchase.

From top to bottom, a basement boutique for “young Britons” furnished with an ornamental tree whose live branches mark the seasons, a second floor Saturday shoe shining experience, the store pulls out the stops as it starts to create the very British buzz that is Hackett.

hackett-taylor-shop hackett-little-britons hackett-beefeater-bar