Retail & the Circular Economy: Square Pegs in a Round Whole?

Retailers can learn from the Circular Economy by becoming communities and not just sequences of job functionality. Positive actions & interactions stimulate others. Waste is minimised. Waste of resources, products and of time. And the waste of people – their energy, goodwill, knowledge, ideas and enthusiasm. I have to say that the concept of the “Circular Economy” is a rather recent discovery to me. Perhaps not the philosophy and the processes but the words themselves neatly summing up the principle of minimising wastage and maximising resources. It is of course highly relevant to retail and its traditionally linear processes and…

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Zara on the March: A Relentless Refreshment

The Evening Post:- 16th May “Zara on the March: A Relentless Refreshment”   I thought I’d share these Zara facts with everyone, not that its a retailer that particularly needs the publicity. The fact is that in the past it would have been fair comment to say that Zara had not readily focused its attention on store design or experience but simply let its amazing assortment steal the show and be the centrepiece of everything. Indeed it was also a relatively late entry in the e-commerce world with little development until 2012. But, boy was 2012 the catalyst year. Firstly Inditex accelerated…

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Be-dazzled: Pinterest Retro-Techno Pull & Bear

A colour, graphic explosion lights up the latest store incarnation of Pull & Bear, the young casual concept from Inditex. But this is no blind leading the colour blind, no random application of hues and tones to randomly revive a fading friend. In a very cool but classic way Pull & Bear has combined the innocence of classic times with the dynamic technology of today.

 

  Follow VM-unleashed! Ltd’s board Retro-Techno Pull & Bear: A Colour Daze of Future Passed on Pinterest.

 

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Retro-Techno Pull & Bear: Take a Technicolour Tour

A colour, graphic explosion lights up the latest store incarnation of Pull & Bear, the young casual concept from Inditex. But this is no blind leading the colour blind, no random application of hues and tones to randomly revive a fading friend. In a very cool but classic way Pull & Bear has combined the innocence of classic times with the dynamic technology of today.

 

 

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Retro-Techno Pull & Bear: A Colour Daze of Future Passed

A colour, graphic explosion lights up the latest store incarnation of Pull & Bear, the young casual concept from Inditex.

But this is no blind leading the colour blind, no random application of hues and tones to randomly revive a fading friend. In a very cool but classic way Pull & Bear has combined the innocence of classic times with the dynamic technology of today.

 

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Imagery abounds from the fun of the fifties with retro posters in glorious Technicolor saturation, and then adds the complementary neon highlights from a thousand timeless fun fares and fairground attractions to create a space of life and fun.

New technology is integrated in a subtle sympathetic way not clashing but complementing the simplicity and naivety of the bold shapes, spinning circles and shining stars. Its value is in the dynamic changes it offers the stores from seasonal backdrops to promotions and hero pricing. The low resolution, large pixel delivery is deliberately dumbed down to fit perfectly with the show-time signage throughout the store.

This is technology taken from Lefties but exploding centre-field to transform Pull & Bear from a moody moribund teenager of a concept into the fun-loving, life enhancing brand now bursting onto a street near you.

 

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Are your graphics centrepiece or peripheral to your store experience?

Are you harnessing the dynamic opportunities offered through in-store technology?

VM-unleashed has worked with a variety of brands and retailers on visual communication strategies, store delivery and dynamic retail calendars.

For more information…
tim.radley@vm-unleashed.com

VM-unleashed monitors and celebrates best practice such as Pull & Bear, to advise our clients and make then more profitable.

Visit the blog: www.vm-unleashed.com

Witness the Spanish Impresario: A Stradivarius Virtuoso Performance

Stradivarius makes its first public performance in the biggest venue in town, Westfield Stratford, as the Inditex family sends forth another member making “bridgeheads” and “inroads” into the UK mainland.

As with all consummate professionals Stradivarius can’t fail to impress and delight its audience as it pitches the high notes of current fashion, with the commercial rhythm of bestsellers, to the vibrant beat of the fashion basic base line.

 

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See for yourself Home Successaries: Browse the Zara House in Order

To this commercially heady concoction Zara has added authority and range, creating expansive coordinated collections with newness but not the unapproachable novelty often associated with it. Against its blanket of trademark white, the subtlety of oranges, greens, blues and purples presents stunning assortments, combining a wider array of accessories from candles to coat hangers, vases to Venetian blinds.

 

 

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Spanish Impresario: Stradivarius’ Virtuoso Performance

Stradivarius makes its first public performance in the biggest venue in town, Westfield Stratford, as the Inditex family sends forth another member making “bridgeheads” and “inroads” into the UK mainland.

 

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As with all consummate professionals Stradivarius can’t fail to impress and delight its audience as it pitches the high notes of current fashion, with the commercial rhythm of bestsellers, to the vibrant beat of the fashion basic base line.

The beauty of the new Stradivarius Concept is in the lack of brashness and bling, instead a shopping experience of tasteful execution, a blend of homely comforts, urban edge and timeless soul.

The store is simply segmented into three decisive movements. First the new, the surprise, an overture that heralds in the seasons head-turners with a rhythmic wall section and the straddling tables complete with signature Stradivarius silhouettes brought to commercial life with depth and volume.

The more intimate middle section introduces innovations in accessories and shoes, jewellery and bags, building to a crescendo of creativity and colour. The final majestic movement features dominant destinations such as denim and jeggings, chino pants and fashion essentials.

With such an impressive and ready repertoire it’s difficult to see how Stratford could possibly be a Stradivarius solo performance, with tickets sure to sell out in seconds.

Plat it again, Stratford…

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Are you looking to move into international markets?

Have you assessed the subtle changes you’ll need to make in assortment and in service, from store design to display density, from visual presentation to seasonal events?

VM-unleashed has worked with a variety of brands and retailers making the journey to different markets, working with assortment and delivery to maximise sales opportunities everywhere.

For more information…
tim.radley@vm-unleashed.com

VM-unleashed monitors and celebrates best practice such as Stradivarius, to advise our clients and make then more profitable.

Take a YouTube Tour of Lefties Digital Communication Concept Store

Lefties latest store environments show a revolution in digital communication.

 

Mannequin groups are complemented with large promotional images for hero price points, whilst a journey through the store introduces smaller digital promotions and dynamic price signage. Most striking is the external logo, not only communicating the brand name but a host of promotional messages flashing from left to right, announcing to the world low prices, daily and weekly product heroes, promotional offers, and the arrival in the Spanish fashion scene of another serious contender in the value fashion market.

 

 

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