Let’s applaud John Lewis: Putting People over Profit

Let’s applaud John Lewis: Putting People over Profit   Let’s put this simply. Retail in the UK is undergoing destructive changes never seen before. There are less consumers with disposable income than previously. These customers prefer to buy online from Amazon and spend whatever else they can on experiences rather than possessions. Department stores are more at risk than most because their traditional model is focused on selling brands, most of which you can now buy cheaper elsewhere. Operationally they are also expensive to run, particularly against the back-drop of hikes in business rates and an apathetic government. Add into…

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Pop-Up for Tea: Tasteful Treats from Wedgwood

A mere meander from the horticultural highlights of the Chelsea flower show is a marriage made in heritage heaven between Wedgwood and John Lewis.   Just a few steps into the foyer of Peter Jones in Sloane Square is a land of serene ceramics and tasteful elegance, a month-long pop-up experience that turns tasteful into tasty as the setting for the Wedgwood Conservatory Cafe, a place of tranquil relaxation and quiet indulgence. The Wedgwood world is emblazoned in powder blue, provided on this occasion by graphic walls, plinths and packaging, the backdrop for six Wanderlust tea designs in yellows, reds,…

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John Lewis Heathrow Store: Take a tour

John Lewis features heavily in the innovation accolades category, a pioneer in format development, developer of own brand and most noticeably in the omni-channel world at the vanguard of click and collect, next day delivery and a host of customer focused initiatives.

 

It was then only a matter of travel time before the retailer brought its impressive armoury into the highly competitive but lucrative airport locations with a compact proposition, creaming from its enormous assortment an array of impulse items, British classics, seasonal souvenirs and timeless brands.

 

 

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Monty’s Dancing Den: John Lewis Pinterest Board

You would have had to have been, appropriately enough, buried head first in the snows of Antarctica not to have noticed that the John Lewis Christmas icon is a penguin. To be accurate he is an Adelie penguin and his name is Monty. He has been the star of the retailer’s Christmas advertising campaign and window displays and you have as much chance of buying one in John Lewis as you have of finding a giraffe at the South Pole.

 

 

Follow VM-unleashed! Ltd’s board Monty’s Dancing Den: A Penguin Powered John Lewis on Pinterest.

 

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Monty’s John Lewis Christmas: Take a Tour

You would have had to have been, appropriately enough, buried head first in the snows of Antarctica not to have noticed that the John Lewis Christmas icon is a penguin. To be accurate he is an Adelie penguin and his name is Monty. He has been the star of the retailer’s Christmas advertising campaign and window displays and you have as much chance of buying one in John Lewis as you have of finding a giraffe at the South Pole.

 

 

 

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Monty’s Dancing Den: A Penguin Powered John Lewis

You would have had to have been, appropriately enough, buried head first in the snows of Antarctica not to have noticed that the John Lewis Christmas icon is a penguin. To be accurate he is an Adelie penguin and his name is Monty.   He has been the star of the retailer’s Christmas advertising campaign and window displays and you have as much chance of buying one in John Lewis as you have of finding a giraffe at the South Pole. That being said, there is plenty of fun to be had with the ever interactive Adelie, if the experience…

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Insuring Success: Selling in Any Event

At the risk of being boring….

 

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John Lewis outstanding performance never misses a trick to tempt and attract customers into spending in the UK’s favourite emporium. Once criticised for being static and staid, the retailer has built onto its enviable reputation for reliability and trust a new role as multi-channel leaders and a destination for newness, ideas and seasonal inspiration.

An average days heralds a showcase of design classics, new seasons styles, value ideas for new kids on the University blocks and the additional reassurance of trusted insurance for all your precious purchases.

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Do you need help making the most of event opportunities?

VM-Unleashed monitors, benchmarks and celebrates best practice to provide the most relevant and expert analysis & conclusions.

 

History in Black & White: John Lewis Unfolds with Every Footstep

It can’t have escaped many customers that this year marks the John Lewis 150th Anniversary.

 

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In its customary courteous yet engaging way it has communicated effectively through customised bags, exclusive collaborations and a multitude of store events and promotions.

Centre stage literally, stand its “stand-out” anniversary windows, a magnificent understatement in glorious black & white, the backdrop to its colourful stories that span the decades.

A history book unfolds with every step from the dawn of “Ready-to-wear” clothing, the invention & evolution of electrical appliances, through the humble beginning of home furnishing drawing to a million millennium curtain closings. And so into the technological age the narrative unfolds further, dotting the I’s and crossing the T’s on IT, the internet and e-commerce.

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Omni-channel to all things and all people, many lines read in black and white ensure a bottom one permanently positioned in the black.