Monty’s Dancing Den: John Lewis Pinterest Board

You would have had to have been, appropriately enough, buried head first in the snows of Antarctica not to have noticed that the John Lewis Christmas icon is a penguin. To be accurate he is an Adelie penguin and his name is Monty. He has been the star of the retailer’s Christmas advertising campaign and window displays and you have as much chance of buying one in John Lewis as you have of finding a giraffe at the South Pole.

 

 

Follow VM-unleashed! Ltd’s board Monty’s Dancing Den: A Penguin Powered John Lewis on Pinterest.

 

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Monty’s John Lewis Christmas: Take a Tour

You would have had to have been, appropriately enough, buried head first in the snows of Antarctica not to have noticed that the John Lewis Christmas icon is a penguin. To be accurate he is an Adelie penguin and his name is Monty. He has been the star of the retailer’s Christmas advertising campaign and window displays and you have as much chance of buying one in John Lewis as you have of finding a giraffe at the South Pole.

 

 

 

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Monty’s Dancing Den: A Penguin Powered John Lewis

You would have had to have been, appropriately enough, buried head first in the snows of Antarctica not to have noticed that the John Lewis Christmas icon is a penguin. To be accurate he is an Adelie penguin and his name is Monty.   He has been the star of the retailer’s Christmas advertising campaign and window displays and you have as much chance of buying one in John Lewis as you have of finding a giraffe at the South Pole. That being said, there is plenty of fun to be had with the ever interactive Adelie, if the experience…

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The Untold Riches of a Humble Past

In a strange and literal turn of events, and in part reaction to the fabricated financed world around us there has become a clamor for brands with true heritage, roots, tradition and history. In many ways the greater the brand heritage struggle, the deeper the hardship, the more humble the history then the more credible collateral a business has.   At the heart of this consumer desire is “trust.” Always an essential of all brand relationships, but now not just “trust in performance,” in the prestige and prowess of propelling the consumer to super-human, super-attractive heights inconceivable, and apparently unobtainable…

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Insuring Success: Selling in Any Event

At the risk of being boring….

 

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John Lewis outstanding performance never misses a trick to tempt and attract customers into spending in the UK’s favourite emporium. Once criticised for being static and staid, the retailer has built onto its enviable reputation for reliability and trust a new role as multi-channel leaders and a destination for newness, ideas and seasonal inspiration.

An average days heralds a showcase of design classics, new seasons styles, value ideas for new kids on the University blocks and the additional reassurance of trusted insurance for all your precious purchases.

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Do you need help making the most of event opportunities?

VM-Unleashed monitors, benchmarks and celebrates best practice to provide the most relevant and expert analysis & conclusions.

 

History in Black & White: John Lewis Unfolds with Every Footstep

It can’t have escaped many customers that this year marks the John Lewis 150th Anniversary.

 

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In its customary courteous yet engaging way it has communicated effectively through customised bags, exclusive collaborations and a multitude of store events and promotions.

Centre stage literally, stand its “stand-out” anniversary windows, a magnificent understatement in glorious black & white, the backdrop to its colourful stories that span the decades.

A history book unfolds with every step from the dawn of “Ready-to-wear” clothing, the invention & evolution of electrical appliances, through the humble beginning of home furnishing drawing to a million millennium curtain closings. And so into the technological age the narrative unfolds further, dotting the I’s and crossing the T’s on IT, the internet and e-commerce.

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Omni-channel to all things and all people, many lines read in black and white ensure a bottom one permanently positioned in the black.

Pinterest John Lewis: Never Standing Still

Celebrating in style, John Lewis pulls out all the stops as it collaborates and coordinates its way through its Never Standing Still Campaign marking 150 years of the famous retailer.

 

Across blogs, twitter, facebook, instagram and pinterest content has been created and developed with suppliers and partners, and from its loyal legions of shoppers from 9 to 90 if not the magic 150.

 

Follow VM-unleashed! Ltd’s board John Lewis: Never Standing Still – Never Knowingly Undertold on Pinterest.

 

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John Lewis: Never Standing Still – A Story Never Knowingly Undertold

Celebrating in style, John Lewis pulls out all the stops as it collaborates and coordinates its way through its Never Standing Still Campaign marking 150 years of the famous retailer.

 

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Across blogs, twitter, facebook, instagram and pinterest content has been created and developed with suppliers and partners, and from its loyal legions of shoppers from 9 to 90 if not the magic 150. Centre stage is the TV campaign, in its full glory a 3 minute celebration of activity as it grows with its customer from childhood to maturity through the 15 decades of change that have marked its evolution.

Drawing from the past, with a commercial foothold in the present the retailer has collaborated with some of its most loyal and longstanding partners such as Barbour and Paul Smith, developing heritage collections fit for the fashion kings of the here and now. The campaign includes many opportunities for interaction with twitter feeds inviting everyone to share their own experiences of Never Standing Still, as well as competitions for sharing their best John Lewis moments from both sides of the sales counter.

 

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Wholesome and rounded, thoughtful and inspiring, the history of John Lewis never looked so good in the digital world.

Happy Anniversary: John Lewis Never Knowingly Undertold.

Perfect timing for John Lewis, as a notable anniversary coincides with the best ever period for the UKs favourite retailer.

 

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As at home in the omni-channel world as it once was in its humble drapers shop the retailer goes from strength to strength breaking commercial thresholds and competitors hearts. To celebrate with style the flagship London store is bedecked in banners from head to toe, with exclusive products, special collaborations and limited edition bags in pastel blues, aqua greens and orange hues.

This store has a story to tell and the windows give a running commentary, a chronological dialogue to the events and innovations that have shaped the retailer from the 1860s. But this is not just some happy ending, but an ongoing saga, no overnight sensation but a timeless tale where the demons of downturns, the spectres of recession are vanquished and repelled, and where “once upon a time” turns always into “happy ever after.”

 

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Life has never been better at John Lewis in a story never knowingly undertold.