UnFurling the Flagship: The Pavement Statement

Furla _ Regent Street

A classic Italian expansion settles gently in the fashion streets of the world.

Furla is an old hand in the new world of brand flagships as it eases its way onto some of the most elegantly desirable shopping streets of the world. The new stores reflect perfectly its timeless obsession with quality, luxury and effortless style.

Behind the scenes the social slack is taken up by a carefully constructed brand calendar, bringing to life the virtues of the company’s heritage, dedication to design and increasingly frequent forays into the more frantic fashion arenas. Throughout all Furla remains loyal and consistent to timeless values propelling the proposition firmly into the future.

Furla - Displays    Furla-Feature display    furla luxury

Great Yarns: The Untold Riches of a Humble Past

Lyle & Scott 2003

In a world of future uncertainties,

yet high on nostalgia, heritage, vintage and the warmth & security of the rose-coloured past, there’s an immeasurable wealth in bringing back the past to bear the fruits of future commercial success.

Lyle & Scott is no fabrication, but the genuine material, and communicates attractively and intelligently its heritage and its history to current times. Skill abounds in drawing from the past yet being firmly entrenched in the present and learning the lessons of yesterday to propel it into the uncertainties of tomorrow, with the same integrity, quality, style and popularity that has seen it grow from strength to strength for the last 140 years.

Llyle-scott-1958   lyle-scott-1920    lyle-scott-2013

West Elm: Tottenham Court Road, London

This gallery contains 11 photos.

Style travels well, and judging from the stunning arrival of West Elm on this side of the pond, the American home fashion retailer is about to make serious waves in the UK decor market. The essential elements have been transported safely with its distinctive high wall displays, blocked shelving, colour story chic and opulent ornaments still in tact after the journey East. Particularly impressive and more unexpected is the kitchen department where beautiful boxes build authority across cutlery, cuisine, and crockery which flow into attractive displays of herbs, spices and delicatessen delights. Customer service is special, as expected, from the…

Continue reading

Everything’s Coming Up Roses: Cath’s Cornucopia

cath-kidston-kitchen-wall

Amongst the proud pillars of Piccadilly a little floral femininity has broken through the winter weather.

Cath Kidston’s first flagship is a bright beacon of colour inviting the passer-by to explore a world of nostalgic designs, a celebration of classic kitsch, a veritable house of horticultural hype. Famous for its floral designs Cath Kidston largely lets is product do the talking with bold category displays of bags, rags & collectable booty.

The charming interior is enhanced with wallpaper flashes, old doors in yesterday’s pastels creating a suitable setting for its showcase assortment. The home department steals the show with delightful designs adorning soft furnishings to kitchen accessories.

A trademark touch of window humour as seaside rock creates a tasty backdrop for those too young to remember, to wonder, at the spectacle that is the Kidston spectacular.

cath-kidston-cookwear cath-kidston-exterior cath-kidston-store-view

..how unique are you? are you afraid to make consumer enemies, in a vain attempt to court customer loyalty?

Standing on Ceremony: Opening Up a Whole New World

opening-store

What goes around, comes around,

… is at the heart of a retail philosophy that explores and explodes fashion influences from around the globe, to a growing portfolio of stores serving the insatiable appetites of followers across the continents.

Opening Ceremony cleverly combines a wardrobe of favourite fashions such as Kenzo with a perpetually changing array of influences taken in turn from creative cauldrons such as NY, Tokyo, London and currently Argentina.

The stores are eclectic and chaotic with the single unit depth creating a charity bazaar bonanza feel where exploration is both essential and exquisite in the singular search for the latest look.

opening-exterior opening-merchandise opening-scarves

… where do you take your inspiration from?

Brit Tops: Exemplorary Contemporary

britt-burberry-store

Combining classic and contemporary thinking,

… is what Burberry Brit is all about. In boutique basements explore the icons from bygones that helped make Burberry the powerhouse brand of today. Traditional Trench with a twist, cool and customisable by button and breast, by colour and collar, lining and length to suit the coolest trend or trend the classic suit.

Intimate space supported by omni-present, every-channel ipads, at the service of the modern consumer in search of the style of yesteryear, stepping out into tomorrow’s brave new Burberry world.

britt-facade britt-mannequin-view br-tt-burbery-accessories

…how well do you blend the heritage of your past with the brave new world?

A Place for Heroes: M&S Positioning for Fashion

m&s-smart-edit

Choice can often be the enemy of retail,

… particularly in this omni-channel, customer driven landscape, where endless assortment is often the commercial weakness of collections and the bain of time-starved customer.

A return to selling must have heroes, and stars, and best sellers and favourites, essentials and most desirables, where the retailer leads the customer, the so-called experts inspire the uninspired consumer.

M&S leads with powerful propositions, selling the stories that connect with the customers, mixing the message from internal brands to power categories, end-use statements to fashion position proclamations.

The purity of the information hierarchy, forsaken for the relevance of message, communicating connection points, right for the customer within the context of their lives where categories, collections and lifestyle choices vie for priority in their busy lives.

m&s-casual-fit m&s-indigo m&s-trousers

…is your assortment structure making life complicated for your customers, and difficult for yourselves?

Reveal the Mystery: Swatch & Learn

swatch-mystery-display

The price of competition,

… may be a Swatch watch but the price of success is repaid many times in customer loyalty and social network buzz. Clever Swatch calculate the cost of a mystery watch giveaway in a sealed box for £25 with any regular purchase.

No watch is worth less in the assortment, so the customer always wins, whilst the transaction rate goes through the roof, around the clock in a win, win situation. The store is turned into one promotion with vibrant graphics, emotive messages and at the centre of it all the mystery boxes in their resplendent spectrum of colour. Commercial success or marketing hype? Only time will tell.

swatch-mystery-box swatch-mystery-shop swatch-mystery-store

…is your return on investment undervalued when it comes to your competitive spirit?

Crew’s Control: Red Hot BluePrint for International Expansion

jcrew-womenswear

After the tantalising teaser of mens and womens only stores,

… the fully fledged J Crew opened with fun and fanfares, and stars & stripes, in London’s Regent Street. The template taken from major US cities sits comfortably amongst the mid-level and high level brands of one of the UKs most prestigious addresses.

However, of more significance than bricks and mortar, furniture & fixtures, tops and trousers is the expansion strategy combining both the landing of identikit stores to identified customer segments throughout the globe, in combination with the entry of exclusive niche fashion destinations, assortment and experience elite, located in select sites, destinations for the well-heeled.

Fashion flagships and exclusive emporiums suit the wider objective of creating a worldwide brand, which is both in-reach yet out-of-reach. Exclusivity with Economics.

jcrew-exterior jcrew-footwear jcrew-menswear

…are you being smart & sophisticated when it comes to your international expansion, format development, customer segmentation…location strategy

 

Sporting Chances: Home Advantage for Hackett

hackett-sport-rowing-collection

Sporting actions speak louder than words,

…whilst spectacular sporting success speaks sales volumes as Hackett allies its image to some of the most prestigious sporting brands and successful social scenes. The upper echelons add desirability to polos, sweats and t-shirts adorned with the insignia and paraphernalia of exclusive sports clubs.

Hackett cleverly combines its reputation with elite collections, recommended ranges for taking the refined air of polo, classic racing and rowing occasions whilst explaining to the aspirational hoy-polloy the complexities of classic cool for successful sporting socialites.

hackett-sport-aston-martin-top hackett-sport-polo-gear hackett-sport-rowing-calendar

…is there an unexplored sporting avenue for your brand to exploit?