Why is omnichannel the focus of retail?
The short answer to this is because it’s what the customer wants, and never has the old adage “the customer is always right” been so apt or so accurate as in the consumer-centric world in which we now live.
Customers want the convenience of the online world with the ability to browse, choose and pay in the comfort of their own homes, and with the rapid rise of m-commerce the freedom to do these things beyond the … Continue reading
So the winner yet again this Christmas was online retail.
Also, apparently and a little contradictory, Amazon was at the same time killing off retail itself, which is a little strange considering that the last time I logged on to Amazon, it was indeed a retailer.
It all makes for good headlines, even if becoming a little stale and increasingly confusing, however beyond being pedantic about headlines, retail is far from dead, physical stores are still hugely popular and Amazon itself opened only … Continue reading
Born and bred online, young fashion retailer Missguided is now cutting its terrestrial teeth as it continues to roll out its physical flagship stores to major shopping centres in the UK.
Full of attitude, high on fashion and riding a dynamic rollercoaster the task in hand was always to translate this successful e-commerce formula into real stores considering their limitations of space, product availabilities and operational restrictions.
In reality the stores do exude all the brand energy and then some, with a bright … Continue reading
Is your retail brand ready to succeed in a complicated, customer orientated world?
Without doubt, life used to be easy for retailers. To echo the famous words directed to the general public “you’ve never had it so good” the equally valid claim to retail businesses was definitely “you’ve never had it so easy!”
In a world of low expectations, it was buying things that was generally difficult. The world was full of average shops selling average products, but with customer expectations low we … Continue reading
Better late than never Argos, the seasoned survivor of the catalogue age, continues to catapult its perfect proposition for the omni-channel world from its pre-historic paper origins into the efficiencies of a digital dynamo
The latest Argos incarnation discards not only the traditional catalogues encapsulated in plastic, its pens & pencils, its paper order forms, even the instant availability checkpoints, but now also every evidence of the product itself.
This white-washed world relies completely on digital screens both small and large to … Continue reading