Sports Direct, Oxford Street: A Pinterest Gallery

Sweet music for sports brand fans in the site of the old HMV on Oxford Street as Sports Direct opens its new flagship store. The discount sports brand retailer has big stores already but this three floor testament to sporting testosterone celebrates every activity from fitness and training, through to trekking and fishing with a sizeable assortment of fashion thrown in for good measure.

Follow VM-unleashed! Ltd’s board Sports Brands: Go Direct to Oxford Street on Pinterest.

 

pinterest-gallery-bar

Take a tour of Sports Direct’s Brand Powerhouse

Sports Direct’ the discount sports brand retailer has big stores already but the new Oxford Street flagship is a three floor testament to sporting testosterone celebrating every activity from fitness and training, through to trekking and fishing with a sizeable assortment of fashion thrown in for good measure.

 

 

you-tube-bar-left

Sports Brands: Go Direct to Oxford Street

Sweet music for sports brand fans in the site of the old HMV on Oxford Street as Sports Direct opens its new flagship store.

 

sports-direct-footwear-brand-wall

The discount sports brand retailer has big stores already but this three floor testament to sporting testosterone celebrates every activity from fitness and training, through to trecking and fishing with a sizeable assortment of fashion thrown in for good measure.

On its home turf of sportswear and performance footwear, a resounding victory can be anticipated as the familiar discount prices are supplemented with powerful brand statements, physically from floor to ceiling, and emotionally cementing brand presence and authority from Adidas to Nike, from Lonsdale to Reebok, from Everlast to Slazenger.

Every statement is large and dominant;  football replica kits paint walls with familiar colours and motifs, categories of caps as far as the eye can see and a department for bags and luggage that stretches to any destination.

Perhaps even more impressive is the retailer’s away form, fielding appropriately a new, expanded and spectacular outdoors assortment, with Karrimor the star of the show from footwear to fleeces, supported admirably with everything from fishing rods to camouflage suits, and the decisive move into casual fashion with a dedicated denim department, Pulp t-shirts, fashion footwear brands and a surprise re-appearance of the SoulCal fashion brand.

 

sports-direct-destination-football-footwear sports-direct-walking-into-firetrap sports-direct-the-pulp-fashion

With a background team well on the ball and sporting services such as shirt and footwear customisation, this familiar face will be sending shockwaves through the sporting establishment.

Welcome to the Nike House of Innovation: A Latin Adventure

Nike: Pitching into the World Cup fever that is embracing the globe is an opportunity that doesn’t come round that often, and in regions such as South America which hasn’t had a tournament on home ground for three decades, capturing the hearts and the Pesos of these soccer crazed countries is literally a once in a lifetime challenge.

 

nike-house-of-innovation-entrance

 

Nowhere has the temperature been higher than in Chile, with a team to challenge and a journey to Brazil just hours away. The nation has gone World Cup crazy and Nike has responded with a House of Innovation, capturing crowds in Costanera, the capital’s largest shopping centre.  In a space urban and industrial, dark and inviting the duel boots of Magista and Mercurial welcome the curious customer with state-of-the-art technology and football-of-the-table traditional entertainment.

The darkness opens up into an expansive arena with a centrepiece penalty shoot-out pitch where astro turf combines with internet surf for those endless moments between spot kicks. Beyond the internet bar, beneath the cross bar, Nike Football Club stands proud in a dedicated exhibition space where exclusive product rubs shoulders with rare memorabilia in a monochrome homage to the beautiful game.

Let the brand battle commence in a test of endurance that is sure to run and run.

 

nike-house-of-innovation-coming-soon nike-house-of-innovation-football-pitch nike-house-of-innovation-club-nike

Nike+ Club: Running on Emotion

Find your way to the top storey of Nike on Oxford Street and find the Nike+ Club, a haven for all things feminine.

 

nikeclub-welcome

As the tourist throng recedes floor by floor the atmosphere here is rarified, intimate and inviting. Nike leads the field in womens fitness and time spent here re-enforces not just the technical clothing, the customised shoes, the exclusive training gear in limited edition World Cup colours but a whole world of intereaction and engagement with its customers that leaves other retailers trailing behind.

The Nike+ Club is present is several flagship stores from nearby Covent Garden to the further outposts of Nike UK from Manchester to Glasgow, but here in London’ heart it finds its most defined incarnation.

 

Nike + Club is built around Running, with weekly classes from the stores entrance through the streets of Central London, like a spiders web unfurling its latex ambassadors across a range of routes for all abilities.

Oxford Circus supplements running with a variety of services and classes from Yoga to technical clothing fitting, and a running assessment centre to find the right shoe for you.

What Nike Club represents, more than the proverbial “third place” is an environment to relax and explore where taking part is most important and “first place” is reserved for all.

 

nikeclub-activity-boards nikeclub-customised-footwear nikeclub-run-analysis

VM-unleashed works with retail clients on developing concepts for engaging and interactive store concepts…

Carpe Diem: Seize every Nike opportunity

Think football, think World Cup, think leary overweight men in replica kits? Think again, think high technology fitness wear, think the colours of the world’s most famous football teams as you’ve never seen them before; think Nike World Cup, think opportunity and think innovation.

 

nike-federation-mannequins

Irrespective of the World Cup feeding frenzy Nike has projected itself to the forefront of retail innovation, of store experience and merchandise development. The Federation Collection is playing to packed Galleries in Nike stores everywhere, an assortment of ladies fitness wear specially designed for the World Cup period, in the gold of Brazil, the tricolor of France and the red and white of England, with delicious design details commemorating the kit of each country’s most celebrated soccer moments.

Including the fairer sex in a truly commercial way, in a very much male orientated event is a true testament to Nikes forward thinking strategies and product focused branding.

Nike, seizing the day, seizing the opportunities, seizing the initiative.

 

nike-federation-fanfare nike-federation-brazil nike-federation-england

VM-unleashed works with retail businesses to maximize the merchandise opportunities of events and seasonality.

Nike Pinterest Gallery of “His Magista is in Town:” A Beast of a Boot

A beast awaits for the unwitting soccer star too big for his boots.

 

In Nike Town there’s only one hero in a store that celebrates many, waiting to catch any passing would-be superstars tempted in by the promise of miraculous skills, fabulous footwork and a future in the fantasy world of football footwear. The Magista is the new “super-boot” from Nike, worn by the rich and famous from the privileged echelons of the glorious game.

 

Follow VM-unleashed! Ltd’s board His Magista is in Town: Nike’s Beast of a Boot on Pinterest.

 

pinterest-gallery-bar

Translating Success at JD: In situ in Espana

Riding high on unprecedented success in the UK market the JD recipe of sports fashion brands, fashion footwear domination and multi-buy promotions takes the logical leap from high streets to airports and latterly the lanes and boulevards of continental Europe.

 

jd=smoke-and-mirrors

This invasion of stealth reproduces the King of Trainers concept. The formula of trading the best brands and most inspirational icons around translates perfectly to the taste and languages of all nations, whilst the like of Nike, Adidas, Converse, Vans & Puma continue to develop their brand equity across the globe.  The store format is familiar from Manchester to Madrid, the claim the same, and the success guaranteed for a retailer that focuses on selling to the customer exactly what they want, wherever they happen to be.

jd-unfamiliar-territory jd-multi-buy-tables jd-nino-displays

His Magista is in Town: Nike’s Beast of a Boot

A beast awaits for the unwitting soccer star too big for his boots. The Nike Magista.

 

nike-magista-create-attack

In Nike Town there’s only one hero in a store that celebrates many, waiting to catch any passing would-be superstars tempted in by the promise of miraculous skills, fabulous footwork and a future in the fantasy world of football footwear.

The Magista is the new “super-boot” from Nike, worn by the rich and famous from the privileged echelons of the glorious game. With World Cup fever raising the temperature Magista takes centre stage, as a cunningly created giant spider, fresh from the forests of the Amazon, the backwaters of Brazil.

Fluorescent windows, inspired by the supernatural sci-fi B-films of the fifties, give the boot an almost supernatural persona as it promises to “Create” & “Attack” in the best tradition of out-of-this-world encounters.

From weird and wonderful, to gargantuan graphics here is one world superstar who has timed his run to perfection!

 

nike-magista-creature-display nike-magista-interactive-area nike-magista-star-window

How is your World Cup going?