8th Joy of Retail Spring: Defining Omnichannel Assortments

The question “how much product should I put in my stores?” has always generated animated and healthy debate amongst retail businesses.

That question, and the discussions around it, just got a whole lot more complicated as the opportunities and threats of e-commerce and true omni-channel assortment allocation has made store capacities one of the most important decisions for retailers to get right.

 

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The reduction of physical store capacities for an omni-channel retailer, supported by flexible and reliable inter-channel replenishment, allows the development of inspirational, … Continue reading

MissGuided: Heat Seeking Fashion

Born and bred online, young fashion retailer Missguided is now cutting its terrestrial teeth as it continues to roll out its physical flagship stores to major shopping centres in the UK.

Full of attitude, high on fashion and riding a dynamic rollercoaster the task in hand was always to translate this successful e-commerce formula into real stores considering their limitations of space, product availabilities and operational restrictions.

 

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In reality the stores do exude all the brand energy and then some, with a bright … Continue reading

Retailers – “You’ve never had it so complicated!”

Is your retail brand ready to succeed in a complicated, customer orientated world?

 

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Without doubt, life used to be easy for retailers. To echo the famous words directed to the general public “you’ve never had it so good” the equally valid claim to retail businesses was definitely “you’ve never had it so easy!”

In a world of low expectations, it was buying things that was generally difficult. The world was full of average shops selling average products, but with customer expectations low we … Continue reading

Argos Accelerated: The Digital Dilemma of an Invisible Assortment

Better late than never Argos, the seasoned survivor of the catalogue age, continues to catapult its perfect proposition for the omni-channel world from its pre-historic paper origins into the efficiencies of a digital dynamo

 

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The latest Argos incarnation discards not only the traditional catalogues encapsulated in plastic, its pens & pencils, its paper order forms, even the instant availability checkpoints, but now also every evidence of the product itself.

This white-washed world relies completely on digital screens both small and large to … Continue reading

Automotivation: Rockar’s Super Highway Hyundai Boutique

In a sector well overdue for its service, a new arrival in the market is taking off the handbrake on retail innovation and hurtling headlong into the comfortably parked parade of traditional car show-rooms.

 

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In partnership with Hyundai, no slouch off the starting blocks itself, the Rockar dealership has introduced its first omni-channel experience into Bluewater Shopping Centre,  steering directly for the high traffic of one of Europe’s busiest shopping centres, under the navigation of Dalziel & Pow one of Europe’s most renowned … Continue reading