Argos Accelerated: The Digital Dilemma of an Invisible Assortment

Better late than never Argos, the seasoned survivor of the catalogue age, continues to catapult its perfect proposition for the omni-channel world from its pre-historic paper origins into the efficiencies of a digital dynamo   The latest Argos incarnation discards not only the traditional catalogues encapsulated in plastic, its pens & pencils, its paper order forms, even the instant availability checkpoints, but now also every evidence of the product itself. This white-washed world relies completely on digital screens both small and large to project, promote and proliferate the myriad product propositions that lay hidden within the shrouded stockrooms and distant…

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Automotivation: Rockar’s Super Highway Hyundai Boutique

In a sector well overdue for its service, a new arrival in the market is taking off the handbrake on retail innovation and hurtling headlong into the comfortably parked parade of traditional car show-rooms.   In partnership with Hyundai, no slouch off the starting blocks itself, the Rockar dealership has introduced its first omni-channel experience into Bluewater Shopping Centre,  steering directly for the high traffic of one of Europe’s busiest shopping centres, under the navigation of Dalziel & Pow one of Europe’s most renowned design agencies. The result is an automotive immersion. The interior is encased by 24 digital screens…

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