It is a very long way from the product drawing board to an exciting store full of inspiring stock and enthusiastic staff. The journey is complicated logistically, commercially, geographically and emotionally, and involves the passing of the product baton between many hands.
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Successful retail businesses are driven by passionate people,
with sales & profits the commercial outcome of a passion for product and lifestyle.
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In a strange turn of events and in part reaction to the fabricated fantastic world around us there has become a clamor for brands with true heritage, roots, tradition and history. In many ways the greater the brand struggle, the deeper the hardship, …
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Invention may be born from necessity but inspiration and originality comes from the addition of a commercial heart. In the rarefied atmosphere of true originality there are few names to pollute the pure air of brands such as Toms selling products to improve the …
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It’s not uncommon for retail buyers to get so familiar with their product that they find it very difficult to view it from a customers’ perspective. Even the best assortment will not achieve its commercial potential if it is not displayed and communicated …
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