“The Flow of Retail Passion!”

It is a very long way from the product drawing board to an exciting store full of inspiring stock and enthusiastic staff. The journey is complicated logistically, commercially, geographically and emotionally, and involves the passing of the product baton between many hands.

 

the-flow-of-retail-passion

First and foremost the outcome in terms of product proposition must be commercially complete incorporating all the processes and parameters that deliver an assortment plan that learns from past experience as well as future predictions. Logistically that plan must be delivered … Continue reading

Passion is an absolute pre-requisite for commercial retail success

Successful retail businesses are driven by passionate people,
with sales & profits the commercial outcome of a passion for product and lifestyle.

 

passion-for-retail

It would be unfair and inaccurate to say that retail businesses have been without passion as in fact some of the most famous and successful retailers ever, from the Limited Group to the Body Shop, have been built around passionate individuals. However too many other companies, founded in less demanding and competitive times, rely too much on simply selling the … Continue reading

Untold Riches of a Humble Past: The Telling of Brand Stories

In a strange turn of events and in part reaction to the fabricated fantastic world around us there has become a clamor for brands with true heritage, roots, tradition and history. In many ways the greater the brand struggle, the deeper the hardship, the more humble the history then the more credible collateral a business has to take into the future firmament.

 

untold-riches-of-a-humble-past

At the heart of this consumer desire is “trust.” Always an essential of any brand relationship, but now not just about … Continue reading

Toms “One-for-One” Love: Fashionable Philanthropy

Invention may be born from necessity but inspiration and originality comes from the addition of a commercial heart. In the rarefied atmosphere of true originality there are few names to pollute the pure air of brands such as Toms selling products to improve the world with every purchase.

 

toms-one-for-one-love-video-experiences

Its new stores are not only presenting a collection of clothing, footwear and accessories, or even the newly introduced coffee shop corners, but an ongoing story of philanthropy where every ring of the cash register … Continue reading

Retail integration: Product stories with buying & merchandising

It’s not uncommon for retail buyers to get so familiar with their product that they find it very difficult to view it from a customers’ perspective. Even the best assortment will not achieve its commercial potential if it is not displayed and communicated in a way that presents a clear, powerful and irresistible proposition to the customer.

 

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The retail integration of buying and merchandising with visual merchandising lays at the heart of presenting these powerful propositions and transforming merely product groups into product … Continue reading