Pitch Perfect: Sports Direct Playing the Field

Pitch Perfect: Sports Direct Playing the Field If you want to see some clues as to what the new Mike Ashley House of Fraser might look like, then a good starting point are the new Sports Direct/USC/Flannels superstores. One of the latest is at Lakeside where a 10,000sqm sports and lifestyle experience has taken shape. The Mike Ashley’ jigsaw put together piece by piece. Recent years has seen a subtle move at Sports Direct from just “Pile it high. Sell it cheap” to a more controlled, more organised and less densely displayed proposition. An upscaling of the brand portfolio has…

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A Funny Thing Happened on the Way to Iceland: No joke for Department Stores

The Daily Post:- 6th August “A Funny Thing Happened on the Way to Iceland: No joke for department stores”   So, a funny thing happened on the way to the shops. To be precise a couple of funny things with more to follow without doubt. Let’s move forward a few months and I’m making my way into The Range, my local store for value home furnishings and décor. Inside I also find my new local Iceland supermarket selling value groceries. I’m a happy bunny because the 2 stores both appeal to me in terms of assortment, quality and price and so…

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The New Era of Retail Collaborations: Sports Direct & Game!

The Evening Post:- 22nd March “The New Era of Retail Collaborations: Sports Direct & Game!”   Roaming through my rather cavernous Sports Direct in search of school sports supplies, I was considering the proposed collaboration between Sports Direct and Game. The idea is to share retail space and bring their brands together under one roof. It makes complete sense, serving different retail and leisure needs but to the same customer, whilst both offering something positive to the joint physical experience. The collaboration is also interesting in that it marries together two retail brands heading from very different origins but now to…

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Sports Direct, Oxford Street: A Pinterest Gallery

Sweet music for sports brand fans in the site of the old HMV on Oxford Street as Sports Direct opens its new flagship store. The discount sports brand retailer has big stores already but this three floor testament to sporting testosterone celebrates every activity from fitness and training, through to trekking and fishing with a sizeable assortment of fashion thrown in for good measure.

Follow VM-unleashed! Ltd’s board Sports Brands: Go Direct to Oxford Street on Pinterest.

 

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Take a tour of Sports Direct’s Brand Powerhouse

Sports Direct’ the discount sports brand retailer has big stores already but the new Oxford Street flagship is a three floor testament to sporting testosterone celebrating every activity from fitness and training, through to trekking and fishing with a sizeable assortment of fashion thrown in for good measure.

 

 

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Sports Brands: Go Direct to Oxford Street

Sweet music for sports brand fans in the site of the old HMV on Oxford Street as Sports Direct opens its new flagship store.

 

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The discount sports brand retailer has big stores already but this three floor testament to sporting testosterone celebrates every activity from fitness and training, through to trecking and fishing with a sizeable assortment of fashion thrown in for good measure.

On its home turf of sportswear and performance footwear, a resounding victory can be anticipated as the familiar discount prices are supplemented with powerful brand statements, physically from floor to ceiling, and emotionally cementing brand presence and authority from Adidas to Nike, from Lonsdale to Reebok, from Everlast to Slazenger.

Every statement is large and dominant;  football replica kits paint walls with familiar colours and motifs, categories of caps as far as the eye can see and a department for bags and luggage that stretches to any destination.

Perhaps even more impressive is the retailer’s away form, fielding appropriately a new, expanded and spectacular outdoors assortment, with Karrimor the star of the show from footwear to fleeces, supported admirably with everything from fishing rods to camouflage suits, and the decisive move into casual fashion with a dedicated denim department, Pulp t-shirts, fashion footwear brands and a surprise re-appearance of the SoulCal fashion brand.

 

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With a background team well on the ball and sporting services such as shirt and footwear customisation, this familiar face will be sending shockwaves through the sporting establishment.

Balancing Act Up and Running: Go Directly to Sports

She Runs. He Runs.” is a new proposition on the footwear floor of Sports Direct, the discount leader in the European sports market.

 

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Regularly criticised for its level of expertise and service, particularly in the footwear world where technical information and brand communication is essential in the buying process, it has teamed up with New Balance, specialist manufacturer of sports footwear.

With the strapline “Pound for Pound the best running shoes in the market” this footwear tie-up would seem to be a marriage made in value heaven. Prospective customers avail themselves of the electronic footwear machine which not only measures the size of shoe required but also grades feet by the height of their arch and the shape of the foot.

The resulting diaped diagnosis can then be matched to an extensive range of New Balance running shoes all coded and segmented by the appropriate shape and foot arch suitability.

With enough information for a qualified selection, ease of use and fast to act this initiative seems set to run for a while yet.

 

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