Visual Merchandising Operations: The dangers of “spread-sheet retailing”

Many a good and potentially commercial idea and initiative has never made it from the boardroom to the operational teams, never mind the stores themselves. The complexity of the modern store portfolio has added to this problem, as stores develop a mixture of owned and franchise stores, international coverage and increased store grading and clustering by customer demographic and catchment.   Simply one solution will not fit all and in many modern retailers the current solution fits none, falling between the needs of individual store operational needs in an attempt to satisfy all. Bridging the gap from good HQ intentions…

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