VM-Unleashed – 10 years old: Time flies when you’re having fun

As I always tell my clients, 10 is an interesting number. On the one hand it doesn’t sound a lot but on the other hand who wouldn’t want a 10% increase in sales, or wages, or a 10% reduction in tax. In modern retail, performance increases are made up of increments and so the number 10 can go a very long way indeed.

 

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And so from nowhere VM-unleashed is 10 years old!

A landmark which in the grand scheme of things, life … Continue reading

VMTrends: “The Dawn of the ‘Sensual Merchandiser!’”

Visual merchandising has always been difficult to define and as stores develop into multi-media and sensory experiences then the realm of visual merchandising will evolve further.

It will embrace the sensual worlds of music, imagery, video, digital technology, smell, product interaction and lifestyle & promotional events. All this, which is traditionally the responsibility of marketing, store design, merchandising and other retail functions must be integrated with one strategy and one creative concept.

 

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In an ideal world the vision and the delivery of the dynamic … Continue reading

VM Trends: Tim Radley in Discussion – Retail Design Expo’17

VM Trends: “An End to ‘Easy’ Visual Merchandising!”

Tim Radley, CEO of VM-Unleashed! will be in discussion at the Retail Design Expo 2017

Please come, listen and join in on Monday 8th May, 12pm.
May 8-9, 2017, London Olympia.

 

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Tim Radley is the founder of retail specialist consultancy VM-Unleashed!

His expertise comes from 25 years of working with, and helping, a wide variety of UK and international businesses with their retail performance, store experience and all facets of what has become visual merchandising.

Visual merchandising, in its … Continue reading

4th Joy of a Retail Spring – Maximising category performance

The performance of any department or category is the result of the assortment itself and the delivery in store – its location, visibility, display, service, visual communication and many other touch-points.

The key to maximise the performance of any category is to understand the product, define its benefits, and then communicate these visually to the customer in a way that is compelling and attractive.

 

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Failure to understand how each part of the store delivery either helps or hinders the sales performance of each department and … Continue reading

“The Wonder of Workshops!”

For maximum benefit ensure the retail workshops you receive are…

1.       Personalised through pre-visits and discussions

2.       Relevant through individual research by experts

3.       Interactive between presenter and audience and within the audience itself

4.       Concluded with feedback, recommendations and priority action plans

 

wonder-of-workshops 

Many of us will remember the “wonder of workshops” in our corporate adolescence. In days gone by we were summoned to presentation rooms and talked at on subjects we were not generally … Continue reading

Tim Radley “Visual Merchandising a Return to Selling” No.2

“Visual Merchandising – A Return to Selling!” part 2

An article by Tim Radley in VM&RD Magazine India, Oct 2015

 

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I was fortunate enough this year to be invited to speak at the In-Store Asia 2015 event in Mumbai. What I found was energy, enthusiasm and real excitement about the future of Indian retail and this great industry in general.

Subsequently I have written a couple of articles  for VM&SD Magazine, India’s only magazine to focus on all aspects of retail design and visual merchandising in … Continue reading

Tim Radley “Visual Merchandising; a Return to Selling” No.1

“Visual Merchandising – A Return to Selling!” part 1

An article by Tim Radley in VM&RD Magazine India, Oct 2015

 

vmsd-visual-merchandising-return-to-selling

I was fortunate enough this year to be invited to speak at the In-Store Asia 2015 event in Mumbai. What I found was energy, enthusiasm and real excitement about the future of Indian retail and this great industry in general.

Subsequently I have written a couple of articles  for VM&SD Magazine, India’s only magazine to focus on all aspects of retail design and visual merchandising in the context … Continue reading

VM&RD: “What’s the Future of Visual Merchandising?” Part 4

“What is the Future for Visual Merchandising?” - Part 4

An article by Tim Radley in India’s VM&RD Magazine

 

VMSD-Role-of-Technology

Extracted from the article on “What is the Future for Visual Merchandising?” a first collaboration with VM&SD Magazine, India’s only magazine to focus on all aspects of retail design and visual merchandising in the context of branded shopping environment.

 

What is the future for visual merchandising?

 

Part 4 “The Role of Technology in VMOperations”

Can technology help visual merchandising in this unpredictable future?

Visual … Continue reading

VM&RD: “What’s The Future of Visual Merchandising?” Part 3

“What is the Future for Visual Merchandising?” - Part 3

An article by Tim Radley in India’s VM&RD Magazine

 

VMSD-Compliance-or-Education

Extracted from the article on “What is the Future for Visual Merchandising?” a first collaboration with VM&SD Magazine, India’s only magazine to focus on all aspects of retail design and visual merchandising in the context of branded shopping environment.

 

What is the future for visual merchandising?

 

Part 3 “Education or Compliance?”

Against a backdrop of retail uncertainties and technological innovation it’s ironic that one of … Continue reading

VM&RD: “What’s the Future of Visual Merchandising?” Part 2

“What is the Future for Visual Merchandising?” - Part 2

An article by Tim Radley in VM&RD Magazine, April/May 2015

 

VM&RD-page-08

Extracted from the article on “What is the Future for Visual Merchandising?” a first collaboration with VM&SD Magazine, India’s only magazine to focus on all aspects of retail design and visual merchandising in the context of branded shopping environment.

 

What is the future for visual merchandising?

Part 2 “Forget people and forget VM!”

This is at the heart of a perennial and essential dilemma. … Continue reading