Future of Visual Merchandising: Tim Radley- Retail Design Expo

“The Future of Visual Merchandising: – Are we there yet?” Tim Radley, CEO VM-Unleashed Speaking at The Retail Design Expo 3rd May 2018  – 10-40 am Olympia, London   You don’t need me to alert you to the fact that retail is in very unchartered territory at the moment as a combination of e-commerce & social media, expensive store portfolios, business rate adjustments and the customer’s changing behaviour towards almost everything from loyalty, possessions, experiences and value for money, all contribute to the tearing up the maps that we have always used to navigate safe passage to profit. The traditional…

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VM & Display Show: “The Commercial Context for Creativity”

The Evening Post:- 20th April Visual Merchandising: “The Commercial Context for Creativity”   It was a pleasure yesterday to be speaking at the VM& Display Show in London. Many thanks to all indeed for pulling yourselves out of the beautiful sunshine and coming along to listen to me. The show itself was full of innovative and creative businesses displaying everything retailers could wish for from the latest lighting and technology to a huge array of traditional props from plastic flamingos to incredibly detailed trees collected together in nothing short of mock rainforests.   And that was really good to see. The show…

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The Future of Visual Merchandising…Creative or Operational?

The Daily Post:- 16th April The Future of Visual Merchandising…Creative or Operational?   In the midst of answering client questions, and preparing for a couple of presentations in the near future, at the VM & Display Show and Retail Design Expo (well worth putting in your diaries) I am reminded yet again that “What is the future of VM?” is without doubt the most common question I am asked, both privately and for public airing. And of course, since the advent of e-commerce and omnichannel, with a resultant increase in the rate of retail change never witnessed before…this question just gets more…

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The White Company: Living life in the Soft Lane!

There surely cannot be a better example of why online retailing will never replace the physical store than The White Company. The recent opening of the extension of Westfield London sees the latest incarnation of the home retailer, now lifestyle retailer, inviting the customer to literally dive into the sumptuous textures and fabrics that make-up its assortment.   If this is your brand taste then there is nothing to compare, however for any retailer of physical stores, and online as well, there is much to admire in its strategy, assortment development, customer service and its store experience. The White Company…

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The 2 different ways to encourage customers to spend

The Evening Post:- 5th April 2 different ways to encourage customers to spend    Do your retail sales blow hot & cold?  Well, with the sun shining today in the UK and for most, at least, the winter snow receding into memories if not from the balance sheets, it reminds me of a more than relevant story. Anyone remember the tale from when they were younger about the wager between the North wind and the South wind on who could remove the quickest the coat from the man walking in the country. To cut a long story short, the north wind…

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MissGuided: Heat Seeking Fashion Gets Physical

Born and bred online, young fashion retailer Missguided is now cutting its terrestrial teeth as it continues to roll out its physical flagship stores to major shopping centres in the UK. Full of attitude, high on fashion and riding a dynamic rollercoaster the task in hand was always to translate this successful e-commerce formula into real stores considering their limitations of space, product availabilities and operational restrictions. And while it learns well from the best of bricks ‘n’ mortar it brings new thinking and ideas to the physical space without the baggage of tradition constantly pulling it back down to…

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VM-Unleashed – 10 years old: Time flies when you’re having fun

As I always tell my clients, 10 is an interesting number. On the one hand it doesn’t sound a lot but on the other hand who wouldn’t want a 10% increase in sales, or wages, or a 10% reduction in tax. In modern retail, performance increases are made up of increments and so the number 10 can go a very long way indeed.     And so from nowhere VM-unleashed is 10 years old! A landmark which in the grand scheme of things, life and the universe, seems insignificantly small, yet has included memorable and productive collaborations that have certainly…

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VMTrends: “The Dawn of the ‘Sensual Merchandiser!'”

Visual merchandising has always been difficult to define and as stores develop into multi-media and sensory experiences then the realm of visual merchandising will evolve further. It will embrace the sensual worlds of music, imagery, video, digital technology, smell, product interaction and lifestyle & promotional events. All this, which is traditionally the responsibility of marketing, store design, merchandising and other retail functions must be integrated with one strategy and one creative concept.   In an ideal world the vision and the delivery of the dynamic store experience should now come under the responsibility of an integrated team and ultimately one department…

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VM Trends: Tim Radley in Discussion – Retail Design Expo’17

VM Trends: “An End to ‘Easy’ Visual Merchandising!” Tim Radley, CEO of VM-Unleashed! will be in discussion at the Retail Design Expo 2017 Please come, listen and join in on Monday 8th May, 12pm. May 8-9, 2017, London Olympia.   Tim Radley is the founder of retail specialist consultancy VM-Unleashed! His expertise comes from 25 years of working with, and helping, a wide variety of UK and international businesses with their retail performance, store experience and all facets of what has become visual merchandising. Visual merchandising, in its widest definition, is core to delivering tangible improvements to physical stores. However , without exception, delivering successful…

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4th Joy of a Retail Spring – Maximising category performance

The performance of any department or category is the result of the assortment itself and the delivery in store – its location, visibility, display, service, visual communication and many other touch-points. The key to maximise the performance of any category is to understand the product, define its benefits, and then communicate these visually to the customer in a way that is compelling and attractive.   Failure to understand how each part of the store delivery either helps or hinders the sales performance of each department and category , and to what extent, means that they will never achieve their true profit potential…

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