The Retail Relay: “Running a 3-legged race, in a 4 leg event?”

“A chain is as strong as its weakest link” could never be more appropriate than the chain of events that transforms a retail strategy into a store full of tangible, buyable products. “And what the customer sees and responds to is unfortunately the result of the weakest link, not the strongest one!”   To achieve this commercial panacea therefore not only requires excellence within disciplines but essentially the perfect relationship between them. If the “baton” is dropped then the excellence of individual performances will be clouded by the dust of defeat as competitors disappear into the financial finishing straight on…

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The Future of Visual Merchandising: A Priority of Questions

In the wider retail context visual merchandising has suffered from a pre-occupation with the question “How?” The future of visual merchandising will depend very much more on addressing the other questions.   Visual merchandising both past & present is witness to many examples of beautiful and perfectly implemented displays both in windows and internally throughout the store. The techniques, skills and creativity continue to develop into an ongoing master class on the question of “how?” to display, always advancing, improving and making use of new technologies and materials. However, as VM has developed, firstly from just a windows based discipline…

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