The Promised Land of Creativity: The Future for Visual Merchandisers

The Promised Land of Creativity: The Future for Visual Merchandisers There’s always much talk about the future of visual merchandising but surprisingly little about the evolution of the role of the visual merchandiser. It’s almost as though beautiful stores happen by magic. And that misconception is certainly one that still holds back the VM profession, its recognition and rewards. However, all markets and individual retailers are on a retail journey. The seas are choppy and rapidly changing and the flags of VM are firmly tied to this ship. So, let’s look at some key retail trends and see what the…

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VM & Display Show: “The Commercial Context for Creativity”

The Evening Post:- 20th April Visual Merchandising: “The Commercial Context for Creativity”   It was a pleasure yesterday to be speaking at the VM& Display Show in London. Many thanks to all indeed for pulling yourselves out of the beautiful sunshine and coming along to listen to me. The show itself was full of innovative and creative businesses displaying everything retailers could wish for from the latest lighting and technology to a huge array of traditional props from plastic flamingos to incredibly detailed trees collected together in nothing short of mock rainforests.   And that was really good to see. The show…

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The Future of Visual Merchandising…Creative or Operational?

The Daily Post:- 16th April The Future of Visual Merchandising…Creative or Operational?   In the midst of answering client questions, and preparing for a couple of presentations in the near future, at the VM & Display Show and Retail Design Expo (well worth putting in your diaries) I am reminded yet again that “What is the future of VM?” is without doubt the most common question I am asked, both privately and for public airing. And of course, since the advent of e-commerce and omnichannel, with a resultant increase in the rate of retail change never witnessed before…this question just gets more…

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“Making Money from VM” – Tim Radley @ VM&Display Show

“Making & saving money from new store concepts, VM & display!” Tim Radley, CEO VM-Unleashed speaking at The Retail Focus Forum: VM&Display Show 19th April 2018  – 1 pm 18 – 19 April 2018 Business Design Centre, London   We live in a retail climate where online retailing is making significant in roads into the sales and profits traditionally commanded by physical stores. Customers and retailers alike are questioning the future direction of physical stores, some to the point of asking whether there is a future for physical stores at all. Of more relevance is a debate about what our future…

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VM-Unleashed – 10 years old: Time flies when you’re having fun

As I always tell my clients, 10 is an interesting number. On the one hand it doesn’t sound a lot but on the other hand who wouldn’t want a 10% increase in sales, or wages, or a 10% reduction in tax. In modern retail, performance increases are made up of increments and so the number 10 can go a very long way indeed.     And so from nowhere VM-unleashed is 10 years old! A landmark which in the grand scheme of things, life and the universe, seems insignificantly small, yet has included memorable and productive collaborations that have certainly…

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VMTrends: “The Dawn of the ‘Sensual Merchandiser!'”

Visual merchandising has always been difficult to define and as stores develop into multi-media and sensory experiences then the realm of visual merchandising will evolve further. It will embrace the sensual worlds of music, imagery, video, digital technology, smell, product interaction and lifestyle & promotional events. All this, which is traditionally the responsibility of marketing, store design, merchandising and other retail functions must be integrated with one strategy and one creative concept.   In an ideal world the vision and the delivery of the dynamic store experience should now come under the responsibility of an integrated team and ultimately one department…

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VM Trends: Tim Radley in Discussion – Retail Design Expo’17

VM Trends: “An End to ‘Easy’ Visual Merchandising!” Tim Radley, CEO of VM-Unleashed! will be in discussion at the Retail Design Expo 2017 Please come, listen and join in on Monday 8th May, 12pm. May 8-9, 2017, London Olympia.   Tim Radley is the founder of retail specialist consultancy VM-Unleashed! His expertise comes from 25 years of working with, and helping, a wide variety of UK and international businesses with their retail performance, store experience and all facets of what has become visual merchandising. Visual merchandising, in its widest definition, is core to delivering tangible improvements to physical stores. However , without exception, delivering successful…

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