As I always tell my clients, 10 is an interesting number. On the one hand it doesn’t sound a lot but on the other hand who wouldn’t want a 10% increase in sales, or wages, or a 10% reduction in tax. In modern retail, performance increases are made up of increments and so the number 10 can go a very long way indeed.
And so from nowhere VM-unleashed is 10 years old!
A landmark which in the grand scheme of things, life … Continue reading
Visual merchandising has always been difficult to define and as stores develop into multi-media and sensory experiences then the realm of visual merchandising will evolve further.
It will embrace the sensual worlds of music, imagery, video, digital technology, smell, product interaction and lifestyle & promotional events. All this, which is traditionally the responsibility of marketing, store design, merchandising and other retail functions must be integrated with one strategy and one creative concept.
In an ideal world the vision and the delivery of the dynamic … Continue reading
VM Trends: “An End to ‘Easy’ Visual Merchandising!”
Tim Radley, CEO of VM-Unleashed! will be in discussion at the Retail Design Expo 2017
Please come, listen and join in on Monday 8th May, 12pm.
May 8-9, 2017, London Olympia.
Tim Radley is the founder of retail specialist consultancy VM-Unleashed!
His expertise comes from 25 years of working with, and helping, a wide variety of UK and international businesses with their retail performance, store experience and all facets of what has become visual merchandising.
Visual merchandising, in its … Continue reading