Witness the Spanish Impresario: A Stradivarius Virtuoso Performance

Stradivarius makes its first public performance in the biggest venue in town, Westfield Stratford, as the Inditex family sends forth another member making “bridgeheads” and “inroads” into the UK mainland.

As with all consummate professionals Stradivarius can’t fail to impress and delight its audience as it pitches the high notes of current fashion, with the commercial rhythm of bestsellers, to the vibrant beat of the fashion basic base line.

 

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See for yourself Home Successaries: Browse the Zara House in Order

To this commercially heady concoction Zara has added authority and range, creating expansive coordinated collections with newness but not the unapproachable novelty often associated with it. Against its blanket of trademark white, the subtlety of oranges, greens, blues and purples presents stunning assortments, combining a wider array of accessories from candles to coat hangers, vases to Venetian blinds.

 

 

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Spanish Impresario: Stradivarius’ Virtuoso Performance

Stradivarius makes its first public performance in the biggest venue in town, Westfield Stratford, as the Inditex family sends forth another member making “bridgeheads” and “inroads” into the UK mainland.

 

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As with all consummate professionals Stradivarius can’t fail to impress and delight its audience as it pitches the high notes of current fashion, with the commercial rhythm of bestsellers, to the vibrant beat of the fashion basic base line.

The beauty of the new Stradivarius Concept is in the lack of brashness and bling, instead a shopping experience of tasteful execution, a blend of homely comforts, urban edge and timeless soul.

The store is simply segmented into three decisive movements. First the new, the surprise, an overture that heralds in the seasons head-turners with a rhythmic wall section and the straddling tables complete with signature Stradivarius silhouettes brought to commercial life with depth and volume.

The more intimate middle section introduces innovations in accessories and shoes, jewellery and bags, building to a crescendo of creativity and colour. The final majestic movement features dominant destinations such as denim and jeggings, chino pants and fashion essentials.

With such an impressive and ready repertoire it’s difficult to see how Stratford could possibly be a Stradivarius solo performance, with tickets sure to sell out in seconds.

Plat it again, Stratford…

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Are you looking to move into international markets?

Have you assessed the subtle changes you’ll need to make in assortment and in service, from store design to display density, from visual presentation to seasonal events?

VM-unleashed has worked with a variety of brands and retailers making the journey to different markets, working with assortment and delivery to maximise sales opportunities everywhere.

For more information…
tim.radley@vm-unleashed.com

VM-unleashed monitors and celebrates best practice such as Stradivarius, to advise our clients and make then more profitable.

Home Successaries: Zara puts its House in Order

The attraction of Zara Home could never be denied for the fashion conscious householder with a desire to decorate their rooms with a stylish mix of distinctive design and a spectrum of colour basics.

 

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In line with Inditex’s clothing concepts, Zara home combined eye catching image makers with a core assortment of products appropriate for most every taste. To this commercially heady concoction Zara has added authority and range, creating expansive coordinated collections with newness but not the unapproachable novelty often associated with it.

Against its blanket of trademark white, the subtlety of oranges, greens, blues and purples presents stunning assortments, combining a wider array of accessories from candles to coat hangers, vases to Venetian blinds.

Also gone is the confusion of multi-room coordination pitting bed against bath, living against kitchen, replaced by a new and comfortable natural order where every room can be gloriously coordinated or treated as an independent project.

With this clarity of concept, Zara Home now has a powerful purpose for its stylish offer, sure to attract the doubters of the past, welcoming them into its beautiful bright home.

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Do you have a natural and creative USP, with a distinctive style and personality?

But do you struggle to add the commercial parameters into your assortment to find the balance of image makers, basics and best sellers?

 

We have worked with a variety of apparel and home fashion retailers creating assortment structures that drive commercial performance but which also protect and celebrate the unique creative USP of the brand. For more information…

tim.radley@vm-unleashed.com

VM-unleashed monitors and celebrates best practice such as Zara Home, to advise our clients and make then more profitable.

“The Money of Colour”

Put your profits in the black, the blue, the green, the fuschia and even the red, but avoid a retail life of grey…

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As the most emotional tool in the armoury of retailers, brands and manufacturers it is still sometimes surprising how little strategy lies behind the use of colour.

And for sure the ways to use colour are many & varied, from building category authority through to dazzling customers with image colour and a powerful focus on one of two seasonal hues. Ultimately … Continue reading

Brand Enhanced: Lefties Labelling with Love

There may be devil in the detail but the rewards will definitely come well before heaven.

 

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Value retailing continues to expand its expertise and grow competence in areas traditionally well outside its remit. Lefties leads the Iberian pack with expert enhancements that press all the added-value buttons, seams, adornments, tickets and labels.

Key to its new found capabilities Lefties has recognised and analysed the add-value hierarchy that makes it’s customers weak at the knees and falling over backwards to buy its bargain lines. In essence Lefties wastes no time, effort and investment in details that simply don’t matter in the value stakes, but knows from experience what ticks the ROI boxes.

Product labels are the current show stoppers adding a selection of sub-brand identities from the urban to the sophisticated, from the New England outdoors to the Old England indoors.

No more Lefties labels for forward thinking fashionistas, but a world of inspirations, carefully labelled with love.

 

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VM-unleashed has worked with a variety of retailers identifying added-value drivers across their assortments, ensuring that investment in product is matched by return…

Left of Centre Fashion: The Value of Digital Communication

Not so long ago Lefties was at the periphery of the Inditex empire, viewed generally as an outlet for the unsellable assortment cast down from Zara, Stradivarius and the like. The poor relation, with a poor proposition for the poorer end of the fashion market.

 

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Now Lefties is at the vanguard of value fashion, with its same low prices, but with an assortment that is now fashionable and desirable to a wider market. The latest store environments show the revolution full-circle, adding more value to the low prices, with a light environment, tressel tables and bespoke furniture and a revolution in digital communication.

Mannequin groups are complemented with large promotional images for hero price points, whilst a journey through the store introduces smaller digital promotions and dynamic price signage.

Most striking is the external logo, not only communicating the brand name but a host of promotional messages flashing from left to right, announcing to the world low prices, daily and weekly product heroes, promotional offers, and the arrival in the Spanish fashion scene of another serious contender in the value fashion market.

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VM-unleashed work with retail businesses on visual communication strategies for stores.

Stand & Stare: Pull & Bear Take to the Road

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The anti-corporate momentum builds…

 

as recognised brands balance the safety of recognition and loyalty with the excitement of individual assortments, personal enhancements and store environments that look like they come off the back of a lorry rather than the end of the corporate conveyer belt.

Pull & Bear, from the biggest brand house about, have a new store, urban and improvised, re-stressed and distressed. The logo is viewed through the glass blocked windows of the municipal shelter, whilst tiles and timbers, the remnants of a ruined landscape, are used to create the tables, fixtures and focal points.

The assortment is mixed with originality, imagination and unusual juxtapositions away from historical categories, whilst unit depth, table piles and the order of colour and fashion position are all for experimentation for the pleasure of the modern customers delectation. The abandoned Beetle drives a solitary path through brand convention as this innovative emporium tests the limits of brand conformity, and the battle for loyalty enters an ever more familiar territory.

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…is your brand stuck in your corporate past, or responding to customer trends and forcing the market with innovative store environments and creative customer engagement?

 

VM-unleashed has worked with retailers to develop commercially based but innovative store environments.