Why do retailers use consultants?

In many areas of our everyday lives we seek the expertise of others to keep ourselves healthy, to maximize our investments, to make us beautiful and attractive and to find the best holidays and leisure destinations.

 

Whilst we acknowledge some degree of personal knowledge in these areas the value of the “consultant” is that this level of expertise lays well beyond our own and as a result we are happy to pay for that advice and the benefits that come from it.

 

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“The Wonder of Workshops!”

For maximum benefit ensure the retail workshops you receive are…

1.       Personalised through pre-visits and discussions

2.       Relevant through individual research by experts

3.       Interactive between presenter and audience and within the audience itself

4.       Concluded with feedback, recommendations and priority action plans

 

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Many of us will remember the “wonder of workshops” in our corporate adolescence. In days gone by we were summoned to presentation rooms and talked at on subjects we were not generally … Continue reading

Creating a collaborative “Mind-set” to change retail locations

Who’s the real competitor? Who’s the real enemy?

The massive changes that have swept across this land and others, the decimation of high streets,  town centres and the taking away of the retail heart of communities, though tragic and physically real are the result of a shift in mind-set. The mind-set and shopping patterns of the customer.

 

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And whilst there are a range of practical measures that must be taken physically on the ground and through legislation to create a viable landscape to rebuild … Continue reading

5th Joy of a Retail Spring – Profit from Queue Management

An effective and efficient queuing strategy has many benefits from minimising abandonment, increasing loss prevention, stimulating incremental impulse sales, loyalty building and customer service engagement.

 

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Failure to control and maximise the queuing opportunities means a retailer will never find that “sweet spot” of happy customers willing to queue and engage whilst delivering additional impulse sales

  • what is the “sweat spot” for queue waiting time linked to impulse sales?
  • how do I minimise abandonment yet expose impulse product?
  • what should the relationship be between service time … Continue reading

Retail Planning Workshops: Where to begin with your town?

Managing a single retail chain is complicated enough however when it comes to retail locations, town centres, shopping centres, retail and leisure destinations then simply the number of stakeholders and agendas involved can create an insurmountable complexity making the whole decision process impossible, never mind the delivery itself.

 

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So if you’re in a quandary as to how to move forwards with a coordinated and workable retail strategy for your location then how to begin?

One thing is for sure, effective change cannot be imposed … Continue reading

4th Joy of a Retail Spring – Maximising category performance

The performance of any department or category is the result of the assortment itself and the delivery in store – its location, visibility, display, service, visual communication and many other touch-points.

The key to maximise the performance of any category is to understand the product, define its benefits, and then communicate these visually to the customer in a way that is compelling and attractive.

 

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Failure to understand how each part of the store delivery either helps or hinders the sales performance of each department and … Continue reading

Sitting Pretty: John Lewis gets Materialistic

Sitting Pretty on the crest of the omni-channel retail wave John Lewis continues to be a master at combining the strengths of the past with the opportunities of the future.

 

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Sometimes exemplified on a substantial scale as in the mammoth overhaul of its operational structure for cross-channel availability and delivery, sometimes seen through delicate detailing as in its stunningly simple wireless headphone windows, it seems this most traditional of brands always has a new idea or two up its crisply creased sleeves.

 

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Retail Locations Traffic Drivers: Trust, Friendship & Leadership

Traffic is the only thing that matters when it comes to creating successful and profitable retail destinations. It is the lifeblood that pumps money into the local community, creates vibrancy and confidence and attracts new and successful additional retailers to tempt yet more visitors into what rapidly becomes a positive traffic snowball.

 

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This traffic does not happen by chance or by magic but is a result of a retail destination working very hard to deliver 3 essential attributes. Those 3 attributes can be … Continue reading

3rd Joy of a Retail Spring – How much product in my stores?

Space planning & visual merchandising are the two cornerstones on which an attractive and commercial store are built

At the heart of this is the eternal question – “How much product should I put in my store?”

 

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Get space planning wrong, allocate product incorrectly or deliver visual merchandising operations inefficiently and a store will never attain its potential sales productivity.

Marrying the “beauty and the beast” of the assortment comes down to an absolute certainty and consistency within a business on a few key questions:

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Accessible Expertise: The Independent Retailer Support Kit

Being an independent retailer does not mean you have to be inefficient, unattractive,
and uncompetitive.

 

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In fact in the fight for retail traffic between competing town centres the role of independents is more critical than ever in creating distinct flavour and personality. When independent retailers escape the cloak of consumer invisibility and exchange it for the colourful and attractive garb of local destination retailers then shopping venues truly begin to attract attention, command respect and pull in the customer pounds that they so … Continue reading

From Independent Store to Local Destination Powerhouse!

Sometimes having your cake and eating it seems to be one of the few things that the retail customer can actually succeed in doing as they stroll the lengths and breadths of Britain’s struggling high streets. There are truly some inspiring and inventive concepts in the world of coffee shops and eateries or at the very least convenience and comfort.

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However culinary creativity is not enough to satisfy the customer appetite for quality, professional retail stores yet avoiding the predictable parades of “the same old … Continue reading

2nd Joy of a Retail Spring – What do my store staff really do?

As retail stores become more remote from the head office of the business, through more diverse and dispersed portfolios, it becomes more and more difficult to know what operations the store teams are performing, how frequently they are performing them, and to what standards.

 

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This understanding is ironically more important than ever as stores serve and survive in a wider variety of contexts, graded and segmented in a growing number of ways, delivering more focused assortments to more different people in a retail world that … Continue reading