Death of the Salesman: Long Live Retail!

The Morning Post:- 14th May “Death of the Salesman: Long Live Retail!”   Over the years, I have been in many meetings and discussions where the question has been asked…”What’s the difference between sales & marketing?” My best explanation is that in fact, it is the same process but approached from different perspectives. To coin the introduction from many a hackneyed joke…”A man goes into a shop…and he buys something” The sales perspective from behind the counter is one of price and margin. It’s about making the sale and making the profit to be viable and successful. The perspective from the…

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Future of Visual Merchandising: Tim Radley- Retail Design Expo

“The Future of Visual Merchandising: – Are we there yet?” Tim Radley, CEO VM-Unleashed Speaking at The Retail Design Expo 3rd May 2018  – 10-40 am Olympia, London   You don’t need me to alert you to the fact that retail is in very unchartered territory at the moment as a combination of e-commerce & social media, expensive store portfolios, business rate adjustments and the customer’s changing behaviour towards almost everything from loyalty, possessions, experiences and value for money, all contribute to the tearing up the maps that we have always used to navigate safe passage to profit. The traditional…

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VM & Display Show: “The Commercial Context for Creativity”

The Evening Post:- 20th April Visual Merchandising: “The Commercial Context for Creativity”   It was a pleasure yesterday to be speaking at the VM& Display Show in London. Many thanks to all indeed for pulling yourselves out of the beautiful sunshine and coming along to listen to me. The show itself was full of innovative and creative businesses displaying everything retailers could wish for from the latest lighting and technology to a huge array of traditional props from plastic flamingos to incredibly detailed trees collected together in nothing short of mock rainforests.   And that was really good to see. The show…

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The Future of Visual Merchandising…Creative or Operational?

The Daily Post:- 16th April The Future of Visual Merchandising…Creative or Operational?   In the midst of answering client questions, and preparing for a couple of presentations in the near future, at the VM & Display Show and Retail Design Expo (well worth putting in your diaries) I am reminded yet again that “What is the future of VM?” is without doubt the most common question I am asked, both privately and for public airing. And of course, since the advent of e-commerce and omnichannel, with a resultant increase in the rate of retail change never witnessed before…this question just gets more…

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“Making Money from VM” – Tim Radley @ VM&Display Show

“Making & saving money from new store concepts, VM & display!” Tim Radley, CEO VM-Unleashed speaking at The Retail Focus Forum: VM&Display Show 19th April 2018  – 1 pm 18 – 19 April 2018 Business Design Centre, London   We live in a retail climate where online retailing is making significant in roads into the sales and profits traditionally commanded by physical stores. Customers and retailers alike are questioning the future direction of physical stores, some to the point of asking whether there is a future for physical stores at all. Of more relevance is a debate about what our future…

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The White Company: Living life in the Soft Lane!

There surely cannot be a better example of why online retailing will never replace the physical store than The White Company. The recent opening of the extension of Westfield London sees the latest incarnation of the home retailer, now lifestyle retailer, inviting the customer to literally dive into the sumptuous textures and fabrics that make-up its assortment.   If this is your brand taste then there is nothing to compare, however for any retailer of physical stores, and online as well, there is much to admire in its strategy, assortment development, customer service and its store experience. The White Company…

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The 2 different ways to encourage customers to spend

The Evening Post:- 5th April 2 different ways to encourage customers to spend    Do your retail sales blow hot & cold?  Well, with the sun shining today in the UK and for most, at least, the winter snow receding into memories if not from the balance sheets, it reminds me of a more than relevant story. Anyone remember the tale from when they were younger about the wager between the North wind and the South wind on who could remove the quickest the coat from the man walking in the country. To cut a long story short, the north wind…

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MissGuided: Heat Seeking Fashion Gets Physical

Born and bred online, young fashion retailer Missguided is now cutting its terrestrial teeth as it continues to roll out its physical flagship stores to major shopping centres in the UK. Full of attitude, high on fashion and riding a dynamic rollercoaster the task in hand was always to translate this successful e-commerce formula into real stores considering their limitations of space, product availabilities and operational restrictions. And while it learns well from the best of bricks ‘n’ mortar it brings new thinking and ideas to the physical space without the baggage of tradition constantly pulling it back down to…

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Does your store backroom space show you value your staff?

The Daily Post:- 5th April Does the amount of store gross sqm you dedicate to your staff really show how much you value them?   I’ve been visiting stores of a couple of similar retailers in terms of their sector and size of store. They have different market positions but have the commonality that customer service is very important to their proposition and ultimately their conversion and profit. Despite the market positioning differences, many elements in the store are similar from the density of displays, type of fixture, layout of the retail space and so on. However the thing that sets them…

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Hope Springs Eternal with the Beauty of a Retail Calendar

The Morning Post:- 5th April “Hope Springs Eternal with the Beauty of a Retail Calendar“   Helping a retail client to exit the Easter promotions and move into a mid-season sale the staff, and even the store itself, naturally succumb to some mild form of “Post Event Syndrome.” For sure April brings showers, certainly in the UK, but it also closes an intense period of retail activities driven by a condensed seasonal event calendar. From the gloom of February we brighten our days with Valentines pinks & reds and then onto early Spring, through Mother’s Day, St Patrick’s day and finally…

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