1st Joy of a Retail Spring – Understanding Customer Behaviour
Make it your new year’s resolution to understand how your customer behaves inside your stores. In many ways having got them into your store you’ve done the hard part, and everything they do, and everything they buy now, is a bonus that cannot be ignored.
The key is understanding how your customer reacts to your store, your product display, your layout, your service and everything else that can convert a sale.
We bring to you…”The Joys of a retail Spring” A timely and seasonal summary of retail know-how, a dozen essential insights to sow the seeds of success in the year ahead.
Week-by-week over the coming months, we’ll bring to you a dozen of the very best ways to understand your retail business in a more detailed and enlightened way, and explain how this knowledge can be galvanised and developed into increased efficiencies … Continue reading →
What has always been the most important thing when communicating with customers? The answer is relevance.
A promotional message that is given in “the right place at the right time” is relevant to the customer, is of benefit and will deliver a sale – the customer will shake your hand. Equally a promotional message which is irrelevant will confuse and annoy, will certainly not generate a sale and the customer is more likely to “wring your neck than shake your hand” should … Continue reading →
It’s very easy for a retailer to go chasing in circles attempting to catch the evasive scraps of essential new data, insights and analysis blown into a constant ferment by the prevailing winds of new information. Throw into this cyclone complex omni-channel data, progressively pervasive loyalty programme insights, beacons pursuing the personalisation profile of every customer and we have nothing less than a hurricane force of facts at our out-stretched fingertips.
Important as these insights are, in many cases incremental opportunities to improve … Continue reading →
Knowledge of traffic and conversion is essential to measure and maximise sales opportunities across stores, however the knowledge of traffic and conversion by category display within the store reveals the mysteries of the shopping experience and promises the riches of increased sales productivity for every gondola, wall and precious retail square metre.
What retail success boils down to is selling as much as possible to as many people as possible. In the context of any retail business this is very much in line … Continue reading →
Planning your store layout for maximum profit illustrates yet again the importance of integration within a retail business, the bringing together of the commercial and the emotional, the marriage of the beauty and the beast.
On the one hand the store needs to be functional and based on sound commercial strategy and decision making whilst on the other hand it needs to be emotional to stimulate additional sales and profit.
In many areas of our everyday lives we seek the expertise of others to keep ourselves healthy, to maximize our investments, to make us beautiful and attractive and to find the best holidays and leisure destinations.
Whilst we acknowledge some degree of personal knowledge in these areas the value of the “consultant” is that this level of expertise lays well beyond our own and as a result we are happy to pay for that advice and the benefits that come from it.
For maximum benefit ensure the retail workshops you receive are…
1. Personalised through pre-visits and discussions
2. Relevant through individual research by experts
3. Interactive between presenter and audience and within the audience itself
4. Concluded with feedback, recommendations and priority action plans
Many of us will remember the “wonder of workshops” in our corporate adolescence. In days gone by we were summoned to presentation rooms and talked at on subjects we were not generally … Continue reading →
“Visual Merchandising – A Return to Selling!” part 1
An article by Tim Radley in VM&RD Magazine India, Oct 2015
I was fortunate enough this year to be invited to speak at the In-Store Asia 2015 event in Mumbai. What I found was energy, enthusiasm and real excitement about the future of Indian retail and this great industry in general.
Subsequently I have written a couple of articles for VM&SD Magazine, India’s only magazine to focus on all aspects of retail design and visual merchandising in the context … Continue reading →