Are you truly a Retail Brand or just a Product Provider?

On the surface this may appear to be a question stimulated by the omnichannel evolution. In truth it has always been an important question however in previous times with a less demanding customer and a lower level of competition, being a retail brand was a less pressing consideration and the repercussions of not having a clear definition as a business less perilous to the bottom line.

How times have changed!

 

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What e-commerce has done is to create the need for every business selling … Continue reading

E-commerce efficiency: Facilitating your failure?

Don’t get me wrong I’m a believer in e-commerce and an avid online shopper, and I get as frustrated as the next man or woman when it comes to inefficient websites, product misinterpretation and expensive and extensive delivery times. And of course, efficiency is an absolute essential to any online retailer, and will make the difference between survival and extinction in the highly charged competitive online market place.

However there is more to being a retailer than being efficient. 

 

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However there is more … Continue reading

“Building the Passion Supply Chain: The Beauty and the Beast!”

From beginning to end…from conception to consumption…nurture an inner pride that translates to a public passion, so that the flow of enthusiasm continues well beyond the selling process.

As part of your core business processes measure and monitor passion as though it were as tangible as gold coins because that is what passion will surely produce.

 

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A successful supply chain is a fundamental pre-requisite for any retail business. Creating and managing it requires small fortunes of investment, complicated integrated technologies, coordinated and sequential … Continue reading

VM-Unleashed – 10 years old: Time flies when you’re having fun

As I always tell my clients, 10 is an interesting number. On the one hand it doesn’t sound a lot but on the other hand who wouldn’t want a 10% increase in sales, or wages, or a 10% reduction in tax. In modern retail, performance increases are made up of increments and so the number 10 can go a very long way indeed.

 

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And so from nowhere VM-unleashed is 10 years old!

A landmark which in the grand scheme of things, life … Continue reading

“The Flow of Retail Passion!”

It is a very long way from the product drawing board to an exciting store full of inspiring stock and enthusiastic staff. The journey is complicated logistically, commercially, geographically and emotionally, and involves the passing of the product baton between many hands.

 

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First and foremost the outcome in terms of product proposition must be commercially complete incorporating all the processes and parameters that deliver an assortment plan that learns from past experience as well as future predictions. Logistically that plan must be delivered … Continue reading

Untold Riches of a Humble Past: The Telling of Brand Stories

In a strange turn of events and in part reaction to the fabricated fantastic world around us there has become a clamor for brands with true heritage, roots, tradition and history. In many ways the greater the brand struggle, the deeper the hardship, the more humble the history then the more credible collateral a business has to take into the future firmament.

 

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At the heart of this consumer desire is “trust.” Always an essential of any brand relationship, but now not just about … Continue reading

Sales = Traffic x Conversion: The Complexities of a Simple Equation

Knowledge of traffic and conversion is essential to measure and maximise sales opportunities across stores, however the knowledge of traffic and conversion by category display within the store reveals the mysteries of the shopping experience and promises the riches of increased sales productivity for every gondola, wall and precious retail square metre.

 

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What retail success boils down to is selling as much as possible to as many people as possible. In the context of any retail business this is very much in line … Continue reading

VM Trends: Tim Radley in Discussion – Retail Design Expo’17

VM Trends: “An End to ‘Easy’ Visual Merchandising!”

Tim Radley, CEO of VM-Unleashed! will be in discussion at the Retail Design Expo 2017

Please come, listen and join in on Monday 8th May, 12pm.
May 8-9, 2017, London Olympia.

 

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Tim Radley is the founder of retail specialist consultancy VM-Unleashed!

His expertise comes from 25 years of working with, and helping, a wide variety of UK and international businesses with their retail performance, store experience and all facets of what has become visual merchandising.

Visual merchandising, in its … Continue reading

1st Joy of a Retail Spring – Understanding customer behaviour

1st Joy of a Retail Spring – Understanding Customer Behaviour

Make it your new year’s resolution to understand how your customer behaves inside your stores. In many ways having got them into your store you’ve done the hard part, and everything they do, and everything they buy now, is a bonus that cannot be ignored.

 

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The key is understanding how your customer reacts to your store, your product display, your layout, your service and everything else that can convert a sale.

Understand what is … Continue reading

“The joys of a retail Spring!” – Essential Retail Insights

And now 2017 is well & truly upon us.

 

We bring to you…”The Joys of a retail Spring”
A timely and seasonal summary of retail know-how,  a dozen essential insights to sow the seeds of success in the year ahead.

 

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Coming soon…

 

Week-by-week over the coming months, we’ll bring to you a dozen of the very best ways to understand your retail business in a more detailed and enlightened way, and explain how this knowledge can be galvanised and developed into increased efficiencies … Continue reading