Untold Riches of a Humble Past: The Telling of Brand Stories

In a strange turn of events and in part reaction to the fabricated fantastic world around us there has become a clamor for brands with true heritage, roots, tradition and history. In many ways the greater the brand struggle, the deeper the hardship, the more humble the history then the more credible collateral a business has to take into the future firmament.

 

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At the heart of this consumer desire is “trust.” Always an essential of any brand relationship, but now not just about … Continue reading

Sales = Traffic x Conversion: The Complexities of a Simple Equation

Knowledge of traffic and conversion is essential to measure and maximise sales opportunities across stores, however the knowledge of traffic and conversion by category display within the store reveals the mysteries of the shopping experience and promises the riches of increased sales productivity for every gondola, wall and precious retail square metre.

 

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What retail success boils down to is selling as much as possible to as many people as possible. In the context of any retail business this is very much in line … Continue reading

VM Trends: Tim Radley in Discussion – Retail Design Expo’17

VM Trends: “An End to ‘Easy’ Visual Merchandising!”

Tim Radley, CEO of VM-Unleashed! will be in discussion at the Retail Design Expo 2017

Please come, listen and join in on Monday 8th May, 12pm.
May 8-9, 2017, London Olympia.

 

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Tim Radley is the founder of retail specialist consultancy VM-Unleashed!

His expertise comes from 25 years of working with, and helping, a wide variety of UK and international businesses with their retail performance, store experience and all facets of what has become visual merchandising.

Visual merchandising, in its … Continue reading

1st Joy of a Retail Spring – Understanding customer behaviour

1st Joy of a Retail Spring – Understanding Customer Behaviour

Make it your new year’s resolution to understand how your customer behaves inside your stores. In many ways having got them into your store you’ve done the hard part, and everything they do, and everything they buy now, is a bonus that cannot be ignored.

 

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The key is understanding how your customer reacts to your store, your product display, your layout, your service and everything else that can convert a sale.

Understand what is … Continue reading

“The joys of a retail Spring!” – Essential Retail Insights

And now 2017 is well & truly upon us.

 

We bring to you…”The Joys of a retail Spring”
A timely and seasonal summary of retail know-how,  a dozen essential insights to sow the seeds of success in the year ahead.

 

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Coming soon…

 

Week-by-week over the coming months, we’ll bring to you a dozen of the very best ways to understand your retail business in a more detailed and enlightened way, and explain how this knowledge can be galvanised and developed into increased efficiencies … Continue reading

Personalised Promotional Activity for OmniChannel Customers

What has always been the most important thing when communicating with customers?
The answer is relevance.

 

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A promotional message that is given in “the right place at the right time” is relevant to the customer, is of benefit and will deliver a sale – the customer will shake your hand. Equally a promotional message which is irrelevant will confuse and annoy, will certainly not generate a sale and the customer is more likely to “wring your neck than shake your hand” should … Continue reading

Retail analysis: The Usual Suspects – Personalisation & Patterns

It’s very easy for a retailer to go chasing in circles attempting to catch the evasive scraps of essential new data, insights and analysis blown into a constant ferment by the prevailing winds of new information. Throw into this cyclone complex omni-channel data, progressively pervasive loyalty programme insights, beacons pursuing the personalisation profile of every customer and we have nothing less than a hurricane force of facts at our out-stretched fingertips.

 

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Important as these insights are, in many cases incremental opportunities to improve … Continue reading

“10 ways to make more money…No.9 Add Value! Be Special!”

Come and listen to Tim Radley speaking at the Retail Design Expo 2016 Olympia, London

Thursday, March 10th 2016, 16:00 – 16:40: Location: VM Workshop

Not just for VM… but absolutely for buyers, merchandisers, store operations, CEOs, commercial teams and anyone with a stake-holding in store commercial success.

No. 9 ““Add value! Be special!”

 

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“Value” is subjective and driven by emotions as opposed to “Price” which is objective and pragmatic.

The desire to buy in all cases is driven by the perception of … Continue reading

Sales = Traffic x Conversion: The Complexities of a Simple Equation

Knowledge of traffic and conversion is essential to measure and maximise sales opportunities across stores, however the knowledge of traffic and conversion by category display within the store reveals the mysteries of the shopping experience and promises the riches of increased sales productivity for every gondola, wall and precious retail square metre.

 

conversion-complexities-of-a-simple-equation

What retail success boils down to is selling as much as possible to as many people as possible. In the context of any retail business this is very much in line … Continue reading

Retail Integration: store layout with the customer experience

Planning your store layout for maximum profit illustrates yet again the importance of integration within a retail business, the bringing together of the commercial and the emotional, the marriage of the beauty and the beast.

On the one hand the store needs to be functional and based on sound commercial strategy and decision making whilst on the other hand it needs to be emotional to stimulate additional sales and profit.

 

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The store layout provides “ease of shop” for the seeker and ensures that … Continue reading