Spanish Statement: The Primark Pinnacle of Pre-eminence

As part of VM-unleashed’s 10th anniversary year we take a look back at some retail milestones from the last decade and explain why each store’s message is as relevant for us today as it was then.

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The last decade has seen the rise of Primark as a tour de force in the world of value fashion as it strides from the UK and Ireland across Spain, Germany, Italy and now to the United States.

It is easy but incorrect to brand Primark as simply … Continue reading

Omnichannel Overload: Finding focus in a confusion of retail possibilities

Why is omnichannel the focus of retail?

The short answer to this is because it’s what the customer wants, and never has the old adage “the customer is always right” been so apt or so accurate as in the consumer-centric world in which we now live.

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Customers want the convenience of the online world with the ability to browse, choose and pay in the comfort of their own homes, and with the rapid rise of m-commerce the freedom to do these things beyond the … Continue reading

Celebrating Omnichannel: Exorcising the ghosts of Christmas past, present & future…

So the winner yet again this Christmas was online retail.

Also, apparently and a little contradictory, Amazon was at the same time killing off retail itself, which is a little strange considering that the last time I logged on to Amazon, it was indeed a retailer.

 

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It all makes for good headlines, even if becoming a little stale and increasingly confusing, however beyond being pedantic about headlines, retail is far from dead, physical stores are still hugely popular and Amazon itself opened only … Continue reading

“Building the Passion Supply Chain: The Beauty and the Beast!”

From beginning to end…from conception to consumption…nurture an inner pride that translates to a public passion, so that the flow of enthusiasm continues well beyond the selling process.

As part of your core business processes measure and monitor passion as though it were as tangible as gold coins because that is what passion will surely produce.

 

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A successful supply chain is a fundamental pre-requisite for any retail business. Creating and managing it requires small fortunes of investment, complicated integrated technologies, coordinated and sequential … Continue reading

Dark Sugars: Passion & Pride in Chocolate Heaven

Being passionate about chocolate wouldn’t rank as being unusual in our sweet toothed society, however converting an indulgence into a thriving business riding the crest of a chocolate wave for two decades takes more than simply applying recipes.

 

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Dark Sugars is destination number one for chocolate experiences in London, nestled appropriately on Shoreditch’s Brick Lane amongst the famous facades of its many frequented Indian restaurants. Decidedly sweeter though no less spicier Dark Sugars provides a world of sensory wonder to those who cross … Continue reading

Great Yarns: The Untold Riches of a Humble Past

As part of VM-unleashed’s 10th anniversary year we take a look back at some retail milestones from the last decade and explain why each store’s message is as relevant for us today as it was then.

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The last decade has shown us that brands need to connect very strongly on an emotional level with their customers in order to survive and flourish. New brands arrive with a fanfare of future expectations, but equally valid and valuable are the stories behind the brand evolution and … Continue reading

Loaf at your Leisure: Disruptive Relaxation

Loaf, in a purely traditional definition, is a retailer of sofas, beds and furniture. However in the context of the traditional way of doing business it is a disruptor of the highest order bringing new ideas, imagination and inspiration to the table of home retailing.

 

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To begin, Loaf is not just a clever name with its implication of relaxation in the modern media world, or its application to product names and its staff of “Loafers,” but is a summary of a state of … Continue reading

Converse Relationship: Clever Footwork to Customer Loyalty

As part of VM-unleashed’s 10th anniversary year we take a look back at some retail milestones from the last decade and explain why each store’s message is as relevant for us today as it was then.

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Converse flagship store, New York City

“Converse know who they are!

The key to brand success in 2013 is the commercial and emotional maximisation of the brand personality. Converse is the best example of taking an iconic product and bringing it to life through celebration of the classics, … Continue reading

Lush for Life: Believing in the Body & Soul of Beauty

It’s not often that the atmosphere in a store is so real and tangible you can almost touch it and taste it. And whilst the assortment on offer may look good enough to eat in Lush, it is the experience which is something to die for and not a misguided mouthful of soap-suds.

 

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Complete strangers are struck instantly by the friendly welcome, the overwhelming enthusiasm of the staff, and the intensity of customer engagement where it seems every customer is the most important … Continue reading

“The Flow of Retail Passion!”

It is a very long way from the product drawing board to an exciting store full of inspiring stock and enthusiastic staff. The journey is complicated logistically, commercially, geographically and emotionally, and involves the passing of the product baton between many hands.

 

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First and foremost the outcome in terms of product proposition must be commercially complete incorporating all the processes and parameters that deliver an assortment plan that learns from past experience as well as future predictions. Logistically that plan must be delivered … Continue reading