Sitting Pretty: John Lewis gets Materialistic

Sitting Pretty on the crest of the omni-channel retail wave John Lewis continues to be a master at combining the strengths of the past with the opportunities of the future.

 

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Sometimes exemplified on a substantial scale as in the mammoth overhaul of its operational structure for cross-channel availability and delivery, sometimes seen through delicate detailing as in its stunningly simple wireless headphone windows, it seems this most traditional of brands always has a new idea or two up its crisply creased sleeves.

 

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Retail Locations Traffic Drivers: Trust, Friendship & Leadership

Traffic is the only thing that matters when it comes to creating successful and profitable retail destinations. It is the lifeblood that pumps money into the local community, creates vibrancy and confidence and attracts new and successful additional retailers to tempt yet more visitors into what rapidly becomes a positive traffic snowball.

 

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This traffic does not happen by chance or by magic but is a result of a retail destination working very hard to deliver 3 essential attributes. Those 3 attributes can be … Continue reading

1st Joy of a Retail Spring – Understanding customer behaviour

1st Joy of a Retail Spring – Understanding Customer Behaviour

Make it your new year’s resolution to understand how your customer behaves inside your stores. In many ways having got them into your store you’ve done the hard part, and everything they do, and everything they buy now, is a bonus that cannot be ignored.

 

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The key is understanding how your customer reacts to your store, your product display, your layout, your service and everything else that can convert a sale.

Understand what is … Continue reading

Tim Radley at the “Placemaking Strategy Conference 2017″

The “Retail Strategy Planning & Physical Store Delivery” Workshop.

Tim Radley, CEO of VM-Unleashed! will be speaking and addressing specific retail planning problems and questions at the…
“Placemaking Strategy Conference 2017″
Nottingham Conference Centre. March 22nd. 

 

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For placemaking managers, city councillors, BID Directors, town planners and all those responsible for the regeneration of town centres & high streets - the simple truth of a successful and thriving retail destination is that you need the right assortment of shops and you need each … Continue reading

Toms “One-for-One” Love: Fashionable Philanthropy

Invention may be born from necessity but inspiration and originality comes from the addition of a commercial heart. In the rarefied atmosphere of true originality there are few names to pollute the pure air of brands such as Toms selling products to improve the world with every purchase.

 

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Its new stores are not only presenting a collection of clothing, footwear and accessories, or even the newly introduced coffee shop corners, but an ongoing story of philanthropy where every ring of the cash register … Continue reading

Packing the Hackett Punch: Attending to Vending Detail

Value is not a reality of price alone but the perception of benefit over price. Perception in itself can be the clear communication of reality or the addition of emotional attributes that ultimately constitute brand value.

 

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For a retailer like Hackett in a competitive swell of quality menswear brands using every available tool to enhance the value of the brand heritage, leveraging every luxury thread to add value and quality, working with every breath of quiet customer care is an essential to converting … Continue reading

Town Centre Retail Regeneration: The Complexity of Delivering Simple Principles

The simple truth of a successful and thriving retail destination is that you need the right assortment of shops and you need each one to be as good as it possibly can be.

 

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It doesn’t take the proverbial brain surgeon but it does take a meeting of commercial minds, and the work of many hands to transform a simple theoretical plan into a living, breathing physical space.

This process of many actions must be separated into two fundamental stages.

 

The first stage … Continue reading

Lush Pastures New: More than Merely Cosmetic

Simply as a concept Lush began its life as one of the most innovative and exciting brands ever conceived. In a world of copycats and unsubtle insurgents it’s easy to forget that the idea of tasty toiletries dressed up as fresh fayre, chalk-boards championing cosmetic concoctions and bath-bombs transforming every aquatic adventure all came first from the land of Lush.

 

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If the familiar concept is more akin to a delicatessen of delights then the new flagship store on London’s Regent Street has evolved … Continue reading

Personalised Promotional Activity for OmniChannel Customers

What has always been the most important thing when communicating with customers?
The answer is relevance.

 

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A promotional message that is given in “the right place at the right time” is relevant to the customer, is of benefit and will deliver a sale – the customer will shake your hand. Equally a promotional message which is irrelevant will confuse and annoy, will certainly not generate a sale and the customer is more likely to “wring your neck than shake your hand” should … Continue reading

Apple Digital Garden: A Natural Evolution

It is a fair claim to say that Apple revolutionised retail just as it had with entertainment, work and communications channels before. This visionary business realised that the value of theatre and physical interaction was at the core of the retail experience; and that immediate sales were only a secondary objective for directly owned stores in the reassurance that an Apple sale would still be the likely outcome enacted efficiently across a myriad of sales outlets across a variety of channels.

 

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Apple … Continue reading