Value is not a reality of price alone but the perception of benefit over price. Perception in itself can be the clear communication of reality or the addition of emotional attributes that ultimately constitute brand value.
For a retailer like Hackett in a competitive swell of quality menswear brands using every available tool to enhance the value of the brand heritage, leveraging every luxury thread to add value and quality, working with every breath of quiet customer care is an essential to converting … Continue reading →
Stylish and socially sophisticated Max&Co still packs a huge punch of personality into every meticulously planned meter of its store experience.
A warm welcome from manicured mannequins with lipstick, lashes and a coy curiosity immediately alerts any casual customer that this lady of the more fashionable lanes offers a lifestyle proposition both feminine, fashionable and fun.
The store design from top to bottom communicates an individualistic tone of voice from the spindle legs of its fixtures and furniture, the lazy lamps that splash light … Continue reading →
For a retailer with a long heritage Hema packs a powerful contemporary punch as it speeds into the newly refurbished New Street Station in Birmingham. On the fast track to becoming a global brand Hema now has 5 UK stores, with 3 of these in high traffic transport hubs including Stansted airport.
In the same vein as the comparative propositions of Tiger and Ale Hop Hema strives to cream off the lucrative impulse sales from popular consumer categories through the development of an … Continue reading →
Never was there such a natural manoeuvre than the one that has seen The White Company ease itself to the forefront of intimate, everyday comfort wear.
The worlds of sleep, home relaxation and selected socialising has created a quiet demand for soft, sensual and comfortable clothing that crosses the divide between personal and public adornment, with an injection of indulgence and casual convenience.
The White Company has built its relaxed and sizeable reputation in creating a range of home ware that is high … Continue reading →
In the strange world between day and night, asleep and awake, a battle is underway, from underwear to outerwear, for the hearts and minds, for the pennies and the pounds, that make up the slumbering giant that is loungewear.
The beast goes by different names from the familiar lounge wear, through home wear, day wear to the lofty Liberty heights of resort wear. Whatever the name, the game is on, with the potential beneficiaries and protagonists swelling from the ranks of lingerie … Continue reading →
Ale-Hop literally bursts with colour and creativity. Never have so many of so few made such a visual impact as in the explosion of excitement that literally fills every wall with Wow!
Each proposition is powerful and bold, proof that underneath the apparent anarchy a slide rule strategy is applied option by option, colour by colour, product enhancement by profit-producing product enhancement.
Famous for its half-in half-out life-size plastic cows, catching by surprise the passer-by, herding them helplessly into the green pastures of impulse grazing, the power of Ale-Hop lays in its meticulously constructed category assortment.
No hollow gesture, Ale-Hop literally bursts with colour and creativity. Never have so many of so few made such a visual impact as in the explosion of excitement that literally fills every wall with Wow! Each proposition is powerful and bold, proof that underneath the apparent anarchy a … Continue reading →
Stradivarius makes its first public performance in the biggest venue in town, Westfield Stratford, as the Inditex family sends forth another member making “bridgeheads” and “inroads” into the UK mainland.
As with all consummate professionals Stradivarius can’t fail to impress and delight its audience as it pitches the high notes of current fashion, with the commercial rhythm of bestsellers, to the vibrant beat of the fashion basic base line.