Everything’s Coming Up Roses: Cath’s Cornucopia

As part of VM-unleashed’s 10th anniversary year we take a look back at some retail milestones from the last decade and explain why each store’s message is as relevant for us today as it was then.

decade-of-analysis-cath-kidston-cornucopia-everything-coming-up-roses

Cath Kidston flagship store, Piccadilly London

“Amongst the proud pillars of Piccadilly a little floral femininity has broken through the winter weather. Cath Kidston’s first flagship is a bright beacon of colour inviting the passer-by to explore a world of nostalgic designs, a celebration of classic kitsch, a … Continue reading

Packing the Hackett Punch: Attending to Vending Detail

Value is not a reality of price alone but the perception of benefit over price. Perception in itself can be the clear communication of reality or the addition of emotional attributes that ultimately constitute brand value.

 

Hackett-Packing-Retail-Punch-Image-Conscious

For a retailer like Hackett in a competitive swell of quality menswear brands using every available tool to enhance the value of the brand heritage, leveraging every luxury thread to add value and quality, working with every breath of quiet customer care is an essential to converting … Continue reading

Max&Co: Fashionably Good Company

Stylish and socially sophisticated Max&Co still packs a huge punch of personality into every meticulously planned meter of its store experience.

MaxandCo-fashionably-friendly

A warm welcome from manicured mannequins with lipstick, lashes and a coy curiosity immediately alerts any casual customer that this lady of the more fashionable lanes offers a lifestyle proposition both feminine, fashionable and fun.

The store design from top to bottom communicates an individualistic tone of voice from the spindle legs of its fixtures and furniture, the lazy lamps that splash light … Continue reading

Hema Global: New Blood in New Street

For a retailer with a long heritage Hema packs a powerful contemporary punch as it speeds into the newly refurbished New Street Station in Birmingham. On the fast track to becoming a global brand Hema now has 5 UK stores, with 3 of these in high traffic transport hubs including Stansted airport.

 

hema-global-snack-away

In the same vein as the comparative propositions of Tiger and Ale Hop Hema strives to cream off the lucrative impulse sales from popular consumer categories through the development of an … Continue reading

Understated & Effortless: The White Company Eases into Comfortable Commercialism

Never was there such a natural manoeuvre than the one that has seen The White Company ease itself to the forefront of intimate, everyday comfort wear.

 

white-stuff-comfort-zone-soft-selling

The worlds of sleep, home relaxation and selected socialising has created a quiet demand for soft, sensual and comfortable clothing that crosses the divide between personal and public adornment, with an injection of indulgence and casual convenience.

The White Company has built its relaxed and sizeable reputation in creating a range of home ware that is high … Continue reading

Primark Pillow Talk: Delighting the Divas of the Duvet

In the strange world between day and night, asleep and awake, a battle is underway, from underwear to outerwear, for the hearts and minds, for the pennies and the pounds, that make up the slumbering giant that is loungewear.

 

primarks-pillow-fight-divas-of-the-duvet

The beast goes by different names from the familiar lounge wear, through home wear, day wear to the lofty Liberty heights of resort wear. Whatever the name, the game is on, with the potential beneficiaries and protagonists swelling from the ranks of lingerie … Continue reading

See how the Ale House Rocks: Hip-hopping impulse shopping

Ale-Hop literally bursts with colour and creativity. Never have so many of so few made such a visual impact as in the explosion of excitement that literally fills every wall with Wow!

 

Each proposition is powerful and bold, proof that underneath the apparent anarchy a slide rule strategy is applied option by option, colour by colour, product enhancement by profit-producing product enhancement.

 

you-tube-bar-left

Ale House Rocks: Hip-hopping impulse shopping

Famous for its half-in half-out life-size plastic cows, catching by surprise the passer-by, herding them helplessly into the green pastures of impulse grazing, the power of Ale-Hop lays in its meticulously constructed category assortment.

 

ale-house-rocks-hip-hopping-impulse-shopping-colour-burst

No hollow gesture, Ale-Hop literally bursts with colour and creativity. Never have so many of so few made such a visual impact as in the explosion of excitement that literally fills every wall with Wow! Each proposition is powerful and bold, proof that underneath the apparent anarchy a … Continue reading