Sitting Pretty: John Lewis gets Materialistic

Sitting Pretty on the crest of the omni-channel retail wave John Lewis continues to be a master at combining the strengths of the past with the opportunities of the future.

 

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Sometimes exemplified on a substantial scale as in the mammoth overhaul of its operational structure for cross-channel availability and delivery, sometimes seen through delicate detailing as in its stunningly simple wireless headphone windows, it seems this most traditional of brands always has a new idea or two up its crisply creased sleeves.

 

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Home Cooking: IKEA’s Eating Evolution

It is not many yellow and blue moons ago that the food proposition at IKEA revolved around the manifestation of meatballs, supported stoically by sausages in rolls and competitively priced ice-cream cones with a choice of 3 syrups.

 

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Whilst these destination delights are fully preserved for both loyal patrons and new generations to discover, the market leading home retailer is evolving the variety of its culinary concepts to satisfy the voracious appetites of its customers’ demands whilst growing the already healthy size of … Continue reading

Changing Habitat: Survival of the Stylish

Since 1964 Habitat has been adorning the houses and apartments of design-minded Europeans consistently stylish in an ever changing world of taste whilst weathering its own personal storms as it passed from its visionary founder Sir Terence Conran through several corporate reincarnations until settling recently in the Sainsbury’s stable.

 

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And so to Nine Elms in the increasingly attractive and desirable district of Vauxhall, where Habitat emerges as part of a brand new 9000sqm superstore, with its own shop-in-shop, as literally a shining light, … Continue reading

Centrifugal Celebration: Dyson’s Hair-Raising Experience

To call the new Dyson experience on Oxford Street a museum would be to relegate its content to the realms on history whereas this celebration of centrifugal forces is a testament to the extraordinary inventions of the future.

 

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This world-renowned company has of course cut its technological teeth on sucking seamlessly and extraordinarily efficiently every unwanted speck of dust and grain of dirt from the floors and hidden places of a million homes. Its super-suction cleverly combined with simple and sexy silhouettes has … Continue reading

Highly Decorated: Orla Kiely Home for Heroes

Whether you know the name, the un-missable, unmistakable signature leaf pattern of Orla Kiely runs rampantly through most people’s lives like a real life creeper casting its colours and shapes on everything from stationery to lamp shades, from linen to laptop cases. The pattern evokes in its simplicity the sunny retro days of seventies consumerism and way beyond the distant days when we never knowingly had it so good.

 

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This unique trademark from the textile trellis literally has a home in London’s Covent … Continue reading

Personally Speaking: Anthropology for the People

By name and now by nature, Anthropology is a retailer for the people. There may be more commercially obvious operators who adorn their assortment with monograms and a monotony of namesakes but Anthropology is carefully personalising its parchment, customising its cushions whilst maintaining its decidedly desirable approach to product design and display.

 

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It’s beautifully created store adventures have occasionally focused on quirky categories displayed with boldness amidst the subtlety and seduction. From door knobs to decorations, personalised purses to monogrammed mugs these areas … Continue reading

Understated & Effortless: The White Company Eases into Comfortable Commercialism

Never was there such a natural manoeuvre than the one that has seen The White Company ease itself to the forefront of intimate, everyday comfort wear.

 

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The worlds of sleep, home relaxation and selected socialising has created a quiet demand for soft, sensual and comfortable clothing that crosses the divide between personal and public adornment, with an injection of indulgence and casual convenience.

The White Company has built its relaxed and sizeable reputation in creating a range of home ware that is high … Continue reading

See how the Ale House Rocks: Hip-hopping impulse shopping

Ale-Hop literally bursts with colour and creativity. Never have so many of so few made such a visual impact as in the explosion of excitement that literally fills every wall with Wow!

 

Each proposition is powerful and bold, proof that underneath the apparent anarchy a slide rule strategy is applied option by option, colour by colour, product enhancement by profit-producing product enhancement.

 

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See for yourself Home Successaries: Browse the Zara House in Order

To this commercially heady concoction Zara has added authority and range, creating expansive coordinated collections with newness but not the unapproachable novelty often associated with it. Against its blanket of trademark white, the subtlety of oranges, greens, blues and purples presents stunning assortments, combining a wider array of accessories from candles to coat hangers, vases to Venetian blinds.

 

 

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Home Successaries: Zara puts its House in Order

The attraction of Zara Home could never be denied for the fashion conscious householder with a desire to decorate their rooms with a stylish mix of distinctive design and a spectrum of colour basics.

 

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In line with Inditex’s clothing concepts, Zara home combined eye catching image makers with a core assortment of products appropriate for most every taste. To this commercially heady concoction Zara has added authority and range, creating expansive coordinated collections with newness but not the unapproachable novelty often associated with it.

Against its blanket of trademark white, the subtlety of oranges, greens, blues and purples presents stunning assortments, combining a wider array of accessories from candles to coat hangers, vases to Venetian blinds.

Also gone is the confusion of multi-room coordination pitting bed against bath, living against kitchen, replaced by a new and comfortable natural order where every room can be gloriously coordinated or treated as an independent project.

With this clarity of concept, Zara Home now has a powerful purpose for its stylish offer, sure to attract the doubters of the past, welcoming them into its beautiful bright home.

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Do you have a natural and creative USP, with a distinctive style and personality?

But do you struggle to add the commercial parameters into your assortment to find the balance of image makers, basics and best sellers?

 

We have worked with a variety of apparel and home fashion retailers creating assortment structures that drive commercial performance but which also protect and celebrate the unique creative USP of the brand. For more information…

tim.radley@vm-unleashed.com

VM-unleashed monitors and celebrates best practice such as Zara Home, to advise our clients and make then more profitable.