In line with Inditex’s clothing concepts, Zara home combined eye catching image makers with a core assortment of products appropriate for most every taste. To this commercially heady concoction Zara has added authority and range, creating expansive coordinated collections with newness but not the unapproachable novelty often associated with it.
Against its blanket of trademark white, the subtlety of oranges, greens, blues and purples presents stunning assortments, combining a wider array of accessories from candles to coat hangers, vases to Venetian blinds.
Also gone is the confusion of multi-room coordination pitting bed against bath, living against kitchen, replaced by a new and comfortable natural order where every room can be gloriously coordinated or treated as an independent project.
With this clarity of concept, Zara Home now has a powerful purpose for its stylish offer, sure to attract the doubters of the past, welcoming them into its beautiful bright home.
We have worked with a variety of apparel and home fashion retailers creating assortment structures that drive commercial performance but which also protect and celebrate the unique creative USP of the brand. For more information…
VM-unleashed monitors and celebrates best practice such as Zara Home, to advise our clients and make then more profitable.
Tiger has been slowly prowling the streets of the world for a while, with its irresistible proposition of impulse product, low prices and beautiful, attractive designs.
Come with us to its first central London store…
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Fish’s Eddy feeds the growing appetite for vintage, individual cookware products as an antidote to modern mass commercialism and product standardisation.
The company has grown from a raid on an old china factory which offered a wonderland of sample plates, distressed and odd pieces and unique seconds. The collection has grown with the addition of cutlery, linens and an array of household jars, accessories and utensils.
Rather than dictate the purchase to the customer – the number of pieces, the uniformity of the pack – Fish’s Eddy’s store proposition is based around an eclectic “pic ‘n; mix”, an all pervasive ” mix ‘n’ match2 where the customer is free to select across categories, styles, colours, periods, designs according to their own whim and individual taste.
John Lewis outstanding performance never misses a trick to tempt and attract customers into spending in the UK’s favourite emporium. Once criticised for being static and staid, the retailer has built onto its enviable reputation for reliability and trust a new role as multi-channel leaders and a destination for newness, ideas and seasonal inspiration.
An average days heralds a showcase of design classics, new seasons styles, value ideas for new kids on the University blocks and the additional reassurance of trusted insurance for all your precious purchases.
VM-Unleashed monitors, benchmarks and celebrates best practice to provide the most relevant and expert analysis & conclusions.
… and judging from the stunning arrival of West Elm on this side of the pond, the American home fashion retailer is about to make serious waves in the UK decor market.
The essential elements have been transported safely with its distinctive high wall displays, blocked shelving, colour story chic and opulent ornaments still in tact after the journey East. Particularly impressive and more unexpected is the kitchen department where beautiful boxes build authority across cutlery, cuisine, and crockery which flow into attractive displays of herbs, spices and delicatessen delights.
Customer service is special, as expected, from the home design hub to the cozy coffee bar, where the made-to-measure attention is sure to be a hit with the ecelectic mix of London’s home fashion admirers.
Open House was a month long John Lewis pop-up experience exclusively featuring the House collection of Britains favourite retailer. The whole was housed in a two-floor space with the ground level given over to informally segmented room sets, a coffee bar and plenty of open space for activities and seasonal interaction.
From face painting to french fancies, giveaways to guacamole, and guitar greats to gourmet demonstrations the space was fun and fully social, featured through facebook and twitter whilst interestingly anonymous of the official JL site. The lower level served as a film house with selective screening of cool classics, introduced by doyens of the film fraternity to a decidedly select audience.
Fashion comes & goes, but style last forever.
An intrinsic part of the West Elm proposition is the Design Lab in every store from Manhattan to Marylebone. And with an assortment built on timeless beauty combined with current looks and the latest materials why wouldn’t you trust West Elm to transform your humble abode into the talk of the neighbourhood?
For the independent minded there’s the top line advice on colours and fabrics, through to the bottom up support where taste, design, coordination, construction, decoration, management and installation are all part of the impeccable service. Credentials in tact, with local sourcing for a consummate international traveller.
Home is where the “art” is!
Are you lacking a little soul in your homewares?
