5th Joy of a Retail Spring – Profit from Queue Management

An effective and efficient queuing strategy has many benefits from minimising abandonment, increasing loss prevention, stimulating incremental impulse sales, loyalty building and customer service engagement.

 

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Failure to control and maximise the queuing opportunities means a retailer will never find that “sweet spot” of happy customers willing to queue and engage whilst delivering additional impulse sales

  • what is the “sweat spot” for queue waiting time linked to impulse sales?
  • how do I minimise abandonment yet expose impulse product?
  • what should the relationship be between service time … Continue reading

Home Cooking: IKEA’s Eating Evolution

It is not many yellow and blue moons ago that the food proposition at IKEA revolved around the manifestation of meatballs, supported stoically by sausages in rolls and competitively priced ice-cream cones with a choice of 3 syrups.

 

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Whilst these destination delights are fully preserved for both loyal patrons and new generations to discover, the market leading home retailer is evolving the variety of its culinary concepts to satisfy the voracious appetites of its customers’ demands whilst growing the already healthy size of … Continue reading

Hema Global: New Blood in New Street

For a retailer with a long heritage Hema packs a powerful contemporary punch as it speeds into the newly refurbished New Street Station in Birmingham. On the fast track to becoming a global brand Hema now has 5 UK stores, with 3 of these in high traffic transport hubs including Stansted airport.

 

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In the same vein as the comparative propositions of Tiger and Ale Hop Hema strives to cream off the lucrative impulse sales from popular consumer categories through the development of an … Continue reading

Personally Speaking: Anthropology for the People

By name and now by nature, Anthropology is a retailer for the people. There may be more commercially obvious operators who adorn their assortment with monograms and a monotony of namesakes but Anthropology is carefully personalising its parchment, customising its cushions whilst maintaining its decidedly desirable approach to product design and display.

 

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It’s beautifully created store adventures have occasionally focused on quirky categories displayed with boldness amidst the subtlety and seduction. From door knobs to decorations, personalised purses to monogrammed mugs these areas … Continue reading

A Christmas Curiosity: Paddington & The Great Selfridges Shop

Capturing the moment as always Selfridges securely jumps on the Paddington band wagon, with a dedicated “Curiosity Shop” featuring all things duffly, marmaladey and beary as it creates a compelling proposition for London tourists from as far as deepest Peru.

 

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Paddington is the winter blockbuster film, based on the children’s books of a bear who is found, and finds himself in London. Selfridges links all the elements together with wall to wall showings at its Everyman basement cinema whilst the branded shop in … Continue reading

Globe Theatre Economics: Pinterest Gallery

“Where there are people there are customers” and the Globe Theatre in London maximises the eternal interest in England’s bard with an assortment of gifts, merchandise and souvenirs bursting with both imagination and creativity, yet developed with no small degree of commercial acumen and business foresight. A combination of art and artefacts that would surely have impressed the great man himself.

Follow VM-unleashed! Ltd’s board Global Economics: Selling the Theatre of Dreams on Pinterest.

 

Continue reading

Global Economics: Selling the Theatre of Dreams

“Where there are people there are customers” and the Globe Theatre in London maximises the eternal interest in England’s bard with an assortment of gifts, merchandise and souvenirs bursting with both imagination and creativity, yet developed with no small degree of commercial acumen and business foresight. A combination of art and artefacts that would surely have impressed the great man himself.

 

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Shakespeare and all things Shakespearean of course offer a wonderful opportunity to dust off the cobwebs of a million English lessons and … Continue reading

Tower Power: Pinterest Gallery of retail in the Tower of London

Subsidised shadows are now just history, as the Tower of London emerges from the dark ages, leveraging the power of the past to propel its proposition into a bright new prosperous future.

 

Follow VM-unleashed! Ltd’s board Tower Power: London’s streets paved with gold. on Pinterest.

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Battlements to Condiments: Tower of London in Mint Condition

Where there are people, there are customers and there is the opportunity for retail.

 

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The world-wide trail of tourist destinations is opening up the potential of this phenomenon, satisfying the daily demands of its millions of open-mouthed, empty stomached, hungry, thirsty, time-starved, cash-rich customers who pass through their historical doors day-on-day.

Turning a horrible history on its head, the Tower of London has embarked on a military scale manoeuvre to win the hearts of its multi-lingual masses, … Continue reading

See how the Ale House Rocks: Hip-hopping impulse shopping

Ale-Hop literally bursts with colour and creativity. Never have so many of so few made such a visual impact as in the explosion of excitement that literally fills every wall with Wow!

 

Each proposition is powerful and bold, proof that underneath the apparent anarchy a slide rule strategy is applied option by option, colour by colour, product enhancement by profit-producing product enhancement.

 

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