See how the Ale House Rocks: Hip-hopping impulse shopping

Ale-Hop literally bursts with colour and creativity. Never have so many of so few made such a visual impact as in the explosion of excitement that literally fills every wall with Wow!

 

Each proposition is powerful and bold, proof that underneath the apparent anarchy a slide rule strategy is applied option by option, colour by colour, product enhancement by profit-producing product enhancement.

 

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Seasonal Selfridges: Winter in a Tourist Wonderland

Christmas comes but once a year, and so do tourists. So, with this in mind, and with the usual indomitable Selfridge’s spirit, the Winter Wonderland has already arrived in anticipation of those seasonal September sales.

 

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Globetrotters in search of gifts and glitter are falling over themselves heading for the fourth floor to immerse themselves in a world of traditional snow and sparkle, whilst the unaware walk short-sleeved through the unseasonal September sunshine.

Personalisation is literally the name of the game adding that extra urgency to pick up a unique present or seasonal souvenir, a retail reminder of a summer sojourn through the streets of London.

Top of the festive list are designer china baubles in black and white, waiting to be custom painted with your name of choice. And to celebrate that faraway special day Santa’s sacks expectantly await the personal messages and individual addresses of their lucky recipients, boldly emblazoned before our very eyes.

Identifying the dynamics of your customer, as much as the ambient Autumnal back-drop to life, is always the key to commercial celebrations. All this may leave traditionalists with a nasty November taste in their mouths, but equally provides visitors from many countries with the perfect opportunity to return home as conquering heroes, survivors of the family gift quicksand, the proud providers of politically correct and  perfectly personalised presents.

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Are you maximising the commercial opportunities of your customers seasonal buying patterns?

Should personalisation of your products be part of your armoury?

 

VM-unleashed has have worked with a variety of brands and retailers helping to define commercial retail calendars, and to develop assortments which satisfy the seasonal opportunities offered to every retailer.

For more information…
tim.radley@vm-unleashed.com

VM-unleashed monitors and celebrates best practice such as Selfridges, to advise our clients and make then more profitable.

Pharmasuckables: Happy Pills for your Retail TIlls

In a Barcelona backstreet no wider than a hospital cubicle, Happy Pills provides the confectionary cure for tired tourists and sickly shoppers.

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An antidote for a sterile sweet sector, Happy Pills combines a cute brand, acid whit, pristine packaging and a whole new perspective on pic ‘n’ mix. The passing pedestrian can see this is no ordinary offer, as the window decal lists its ingredients as Ho Ho Ho, I Love Barcelona and extract of John Cleese.

Making up the numbers is not what Happy does, rather growing its percentage of proud and loyal patrons spreading the word and passing the pills.

The formula is simple. Select one of a number of different sized capsules and fill it with your favourite things. Seal it with love and sticker it with a selection of novelty names, fondant fondnesses or seasonal greetings, to make it your very own personalised pharmasuckable.

As with all great things, the concept is simple. As with all successful things the subtlety of touch, the power of the proposition and the delivery of a distinct idea is what makes Happy Pills the first destination for a sugar coated cure for every condition.

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Has your brand lost its cutting edge, its reason to be different?

Are you struggling to be different and compelling in a competitive market?

 

We have worked with a variety of brand and retailers helping to define the brand proposition and then deliver it consistently across store and online channels, through product & packaging, display and customer service.

For more information…

tim.radley@vm-unleashed.com

VM-unleashed monitors and celebrates best practice such as Happy Pills, to advise our clients and make then more profitable.