Fossilisation: A Personal Investment

Far from remaining in the history of time, Fossil’s latest incarnation inhabits the modern world of customisation and personalisation, with new products, new services and a whole new store with a clear focus on the “his” & “hers.” An investment in individual identity.

 

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From Knightsbridge to Airbridge: Flying the Harrods Flag

Something has changed in the retail offer at Gatwick airport, South Terminal, as part of the enormous investment in the airport. Centre stage of the new development is Harrods.

 

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In the extensive store there are plenty of brands attracting the attention from Longchamps to Swarovski to DKNY but it’s the clever commercialisation of the Harrods brand that catches the eyes and opens the wallets.

Fabulous food creates the destination wall from traditional teas to tempting treats, personalised puddings to branded biscuits. The packaging steals the show building on the original green & gold into a ornate array of pastels and plums, monochrome magic to seasonal scarlets.

Centrepiece the iconic Harrods bag, blocked in the traditional hues, but also resplendent in pink for the feminine soul, and stylish in black for sophistication.

A veritable lesson in empowering an identity to travel to any destination.

 

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Gyroscopical; Chronological; Cosmonautical: Brilliant Breitling

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Time waits for no-one

…and Breitling have wasted no time at all in propelling itself to the forefront of watch design and manufacturing par excellence. Every face tells a story and Breitling communicates every story with style, with integrity and with a precision that complements the design of its watches perfectly.

The new store environment brilliantly combines the precious, authority of the watch displays with powerful store graphics, cartoons reminiscent of the halcien days of aeronautical development. Add to this the beautifully designed fixtures again drawing from the brands aeronautical and engineering heritage and the store is picture perfect, a ticking timepiece of creativity and design excellence.

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Beautiful Windows: The Body & Soul of Selfridges

Selfridges signature statements have always been most beautifully expressed through its window campaigns.

 

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Hello Beautiful gave the retailer another enviable excuse to pull out all the stops, crank up the creativity and delivery its most mouth-watering displays for a while. In its finest traditions, each window explored an individual concept within a wider theme, dissecting every possible angle and inspiration, before pulling everything together in the most imaginative and impeccable way possible.

Frame after frame, Hello Beautiful explored everything from eating yourself into shape, body art and colouring, the balance between nature and science, individual perfumes, the merits of the beard for men and the extremes of letting down your hair for ladies. In true interactive style, the windows also played their part in the dynamic event with a live screen relaying beauty makeovers and treatments from inside the store.

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Scratching the surface, maybe, but never did windows reflect the fuller flavour of the main course in such an appetising way.

Fossil Fuelled: Timed for Evolution

Time stands still for no retailer, and Fossil takes it upon itself to look to the future with an evolutionary new store concept which draws on the strength of its heritage whilst looking decisively to the future.

 

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The focal wall is a picture perfect example of this, setting a showcase HD video screen against a sea of classic fossil tins making a massive statement of authority and heritage. Out of the tin and into the future, the store showcases its timeless timepieces in individual cabinets, adding value and luxury from leather straps to personalised pieces and mercurial mechanisms.

The luxury is layered onto its classic casual culture with handbags and leather goods taking a prominent position in a setting not out of place nor out of time with a Selfridges or a Coach. Glass case corridors create a museum landscape, but the modern music ensures this concept is no Natural History.

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Future Facing. Watch this space!