Value is not a reality of price alone but the perception of benefit over price. Perception in itself can be the clear communication of reality or the addition of emotional attributes that ultimately constitute brand value.
For a retailer like Hackett in a competitive swell of quality menswear brands using every available tool to enhance the value of the brand heritage, leveraging every luxury thread to add value and quality, working with every breath of quiet customer care is an essential to converting … Continue reading →
Building excitement and new physical experiences is transforming the third floor of Selfridges London into a must-see destination as it unveils a series of lifestyle studios to entice & enthral its adrenaline driven customers.
The Design studio is the latest area to be unveiled and at over 1000sqm presents itself a home for innovative and exciting ladies wear brands from the international established to the emerging new talents. J.W.Anderson, Vetements, Christopher Kane, Marni and Joseph are joined by international brands such as Maison … Continue reading →
Far from remaining in the history of time, Fossil’s latest incarnation inhabits the modern world of customisation and personalisation, with new products, new services and a whole new store with a clear focus on the “his” & “hers.” An investment in individual identity.
Most noticeable in the latest concept is the introduction of the “Personalisation Shop” offering instant satisfaction on a range of services from accessories embossing, monograms, engraving, personal charms and the customisation of watches with colours across straps, casing materials and … Continue reading →
Stylish and socially sophisticated Max&Co still packs a huge punch of personality into every meticulously planned meter of its store experience.
A warm welcome from manicured mannequins with lipstick, lashes and a coy curiosity immediately alerts any casual customer that this lady of the more fashionable lanes offers a lifestyle proposition both feminine, fashionable and fun.
The store design from top to bottom communicates an individualistic tone of voice from the spindle legs of its fixtures and furniture, the lazy lamps that splash light … Continue reading →
Something has changed in the retail offer at Gatwick airport, South Terminal, as part of the enormous investment in the airport. Centre stage of the new development is Harrods.
In the extensive store there are plenty of brands attracting the attention from Longchamps to Swarovski to DKNY but it’s the clever commercialisation of the Harrods brand that catches the eyes and opens the wallets.
Fabulous food creates the destination wall from traditional teas to tempting treats, personalised puddings to branded biscuits. The packaging steals the show building on the original green & gold into a ornate array of pastels and plums, monochrome magic to seasonal scarlets.
Centrepiece the iconic Harrods bag, blocked in the traditional hues, but also resplendent in pink for the feminine soul, and stylish in black for sophistication.
A veritable lesson in empowering an identity to travel to any destination.
VM-Unleashed monitors, benchmarks and celebrates best practice to provide the most relevant and expert analysis & conclusions.
…and Breitling have wasted no time at all in propelling itself to the forefront of watch design and manufacturing par excellence. Every face tells a story and Breitling communicates every story with style, with integrity and with a precision that complements the design of its watches perfectly.
The new store environment brilliantly combines the precious, authority of the watch displays with powerful store graphics, cartoons reminiscent of the halcien days of aeronautical development. Add to this the beautifully designed fixtures again drawing from the brands aeronautical and engineering heritage and the store is picture perfect, a ticking timepiece of creativity and design excellence.
Selfridges signature statements have always been most beautifully expressed through its window campaigns.
Hello Beautiful gave the retailer another enviable excuse to pull out all the stops, crank up the creativity and delivery its most mouth-watering displays for a while. In its finest traditions, each window explored an individual concept within a wider theme, dissecting every possible angle and inspiration, before pulling everything together in the most imaginative and impeccable way possible.
Frame after frame, Hello Beautiful explored everything from eating yourself into shape, body art and colouring, the balance between nature and science, individual perfumes, the merits of the beard for men and the extremes of letting down your hair for ladies. In true interactive style, the windows also played their part in the dynamic event with a live screen relaying beauty makeovers and treatments from inside the store.
Scratching the surface, maybe, but never did windows reflect the fuller flavour of the main course in such an appetising way.
Time stands still for no retailer, and Fossil takes it upon itself to look to the future with an evolutionary new store concept which draws on the strength of its heritage whilst looking decisively to the future.
The focal wall is a picture perfect example of this, setting a showcase HD video screen against a sea of classic fossil tins making a massive statement of authority and heritage. Out of the tin and into the future, the store showcases its timeless timepieces in individual cabinets, adding value and luxury from leather straps to personalised pieces and mercurial mechanisms.
The luxury is layered onto its classic casual culture with handbags and leather goods taking a prominent position in a setting not out of place nor out of time with a Selfridges or a Coach. Glass case corridors create a museum landscape, but the modern music ensures this concept is no Natural History.
Not for the first time, it has taken a traditional brand to demonstrate how new technology and social engagement can enhance a reputation, communicate a product line and win over the hearts of both new and old alike, with humour, interaction and fun.
To promote its collection of leather cases for iphone, pads and books the brand has gone back to the heritage of computer games into the memories of its core customer, adding a new touch and freshness that will appeal to the sons and daughters of the rich & famous. In a combination of space invaders and video tennis Loius Vuitton uses cases as spacemen, destroyed at will in the defence of good taste and beautiful products.
The landing page is, as ever, beautifully created with a demonstration video, product information and of course the game itself in three levels of difficulty. This is not child’s play, but Louis Vuitton makes the game of social engagement look easy as it sweeps to victory in the power world of luxury brands.
An important catalyst in the re-invention of Selfridges was the phase 1 introduction of escalator wells at either end of the store, which with the central centrepiece of lifts and existing escalators transport customers on a myriad of customer journeys exploring every corner of every floor of the world famous emporium, opening up an unparalleled assortment of brands and attractions.
A new addition to the vertical transport fraternity is the addition of the unique Louis Vuitton twisting lift joining the 2 floors of the brand in a truly innovative and intimate way. The spectacular open structure reveals a golden lift that turns serenely as it makes its way from one level of luxury to another equally unparalleled Vuitton universe.
The lift is marked by two rotating display cases that transcend the space from floor to ceiling housing the highlights of the accessories collection and forming an appropriate guard of honour for the brand patrons as they make their way up to that great label in the sky.